How Important Are Keywords Going to Be for Your WordPress SEO in 2022?

by Vipe Team in WordPress SEO; Published on 27.12.2021

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Our WordPress Agency for Development has been tracking the constant algorithm changes Google does for years. Lately, the search algorithms are becoming more and more focused on entities and intent.

So, what does that mean in terms of WordPress website development? Will keywords continue to matter for SEO in 2022? Will they hold the same power they did until now?

As you probably know, keyword rankings have always been a hot topic in the SEO community. This is totally understandable, given the fact that keyword rankings are a valid indicator, showcasing SEO’s worth.

All in all, rankings are important and this is an indisputable fact. However, we should note that they hold value only when used in the correct way to increase traffic, revenue, and conversions.

Since Google’s algorithms have become better at understanding user intent and have a stronger sense of context and meaning, our WordPress development agency is positive that keywords should continue to connect with your content.

The most burning question, though, is “Are keywords still relevant today?”.

We can’t really give a simple answer to this question. For instance, keywords in queries are no longer essential for delivering a list of relevant files to meet an informative demand.

However, if you’re wondering if keywords are important to Google’s indexing and retrieval engine, the answer is a resounding yes.

As you can see for yourself, things aren’t just black or white. There’s always a lot to uncover when it comes to the topic of keywords and their significance.

This is why, in today’s article, our WordPress development company is going to take a closer look into the future of keywords and discuss their importance for your WordPress SEO in 2022. Let’s begin!

The Importance of Keywords in Search Engine Optimization for WordPress

And so, when using search engines, we rarely type lengthy queries. Instead, we enter certain keywords and phrases relating to our inquiry.

Once you complete your WordPress website development, search engine optimization refers to the practice of including relevant terms throughout your content to increase your visibility and gain more traffic.

Keyword research is a strategy used by organizations all over the world to understand what their audiences are interested in.

To figure out what are the most popular terms among your target clients, you can use a variety of keyword research tools that are available on the market.

Our WordPress Agency for Development believes that keywords will continue to be important for your SEO in 2022, as they help you rank higher on SERPs, improve your organic traffic, and capture the attention of prospective clients who have a higher chance to convert.

After you finish your WordPress website development, you’ll quickly find out that keywords come in a variety of forms, including: branded; non-branded; local and global; brand + geography; brand + product, etc.

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How Can Keywords Continue to Help Your WordPress SEO in 2022?

Now that we established the undeniable significance that keywords have on SEO, it is time to look at some specific ways that keywords can help your brand’s SEO in 2022.

Read on to learn more about it!

1. Keywords Assist in Identifying User Intent

Like our WordPress development agency has said many times before, keywords are very important, first and foremost, because they are directional. You can think of keywords as excellent hints that point towards the type of content the searcher is looking for on the web.

However, a problem arises because there is still a language gap between the index system and end-users. We’re referring to the fact that Internet users are inclined to search for the same thing by using many different words to describe that same thing.

This is exactly why Google and other search engines have developed query expansion tools that are so advanced.

For instance, it is vital to understand that once you’ve completed your WordPress website development and begin working on your SEO strategy, the first results you see on SERPs will not always be a direct match to the words a user has typed in the search box.

Let’s say an end-user types “dog clothes” as a query. In this case, the first result that appears may very well be something in the lines of “winter dog apparel”, which may be more relevant and valuable to meet the user’s informational needs.

In contrast, a page that simply has a direct match to the words “dog” + “clothes” might not qualify as the best result that answers the user’s intent.

Our WordPress development company reminds you that there are also other factors, such as timestamps attached to keywords in the index for temporal analysis, as well as event detection. These things help search engines to determine the freshness of the content, discover trends, and detect news results.

All of this means that the closer a user’s query matches the appropriate content, the better. However, users seldom know exactly what they’re looking for. Therefore, search engines must be smart in terms of definition and association finding in order to best match users’ intent.

2. Keywords Aid in the Search for Prospects from Various Zones

When you do research on a prospect, after you finish your WordPress website development, it is important to always look at visibility. This will make you aware of the rank of keywords for various locations and time zones.

For instance, if a user searches for a WordPress Agency for Development, they might not come across your website even though they are in close proximity to you.

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This happens when your website lacks any necessary information (or keywords) related to the services a WordPress development agency usually offers.

To avoid such a predicament, you must cover all relevant topics related to the industry of your online business. Remember that audiences usually search for different types of information within the umbrella of a single topic or niche.

So, in that regard, keywords might assist you in attracting clients from all around the world. We advise you to develop a holistic approach to your website and expand your content to cover more relevant topics.

3. Keywords Aid in the Identification of the Correct Target Audience

After you finalize your WordPress website development, it is recommended you do a proper competitive analysis. This can help you compare the keyword visibility for a prospect or current customer to that of the competitors within the industry.

You’ll be surprised how often you can uncover a content gap when you do that. You might find out that your content is not relevant enough or that it is not properly optimized, and therefore it is not ranking high in SERPs.

In that context, our WordPress development company advises you to keep track of what your competitors are ranking for.

If you notice that you’re missing an essential keyword that your target audience is obviously searching for, make sure you revamp your content strategy and include more relevant terms in your page titles, headings, body content, etc.

This will ensure that your pages will begin to rank higher for the newly optimized keywords.

Once you do that, your conversion rates will quickly climb up. All you need to do is create high-quality, relevant content that is well-optimized, marked up with schema and enriched with the best internal linking practices.

4. Keywords Aid in Greater Traffic Generation

Our WordPress Agency for Development reminds you that the first page of Google results receives the most clicks from users. Did you know that the top result alone takes 28.5% of all clicks?

This means that after you complete your WordPress website development, you should strive to increase your site’s visibility on the first page of SERPs. This will get you some extra traffic, which, in turn, will help you increase your sales and rank better for high-volume keywords.

It is important to remember that having a high ranking for low-volume keywords is absolutely pointless. Instead, you should concentrate your efforts on high-volume keywords and holistic content that best matches users’ intent and offers value.

Don’t forget that simply ranking for your desired keywords is not enough. Our WordPress development agency can assure you that what really matters is the impact your content has on your target audience.

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So, in this context, ranking for just one specific keyword on page 1 of Google may have a greater influence on your online business than ranking for 100 different keywords.

What Keywords Mistakes to Avoid in 2022?

Our WordPress development company hopes that in 2022 we’ll see fewer websites and SEO professionals focusing on keyword density. It is high time everyone understands that keyword density simply doesn’t matter and shouldn’t be a thing.

The worst thing you could do is cram keywords into your content. Don’t expect to rank higher on SERPs if your primary keyword has a 10% KD, for example.

Once you’ve completed your WordPress website development, it is best to concentrate on creating valuable content that meets the informational needs of users and gives them what they desire.

There are also many sites that still use the keyword meta tags. This has absolutely no ranking significance and will not move the needle, as Google demoted the practice in question a long time ago.

Finally, it’s also not a good idea to use exact match anchor text for all of your links. Remember that anchor text should include a mix of brand and non-brand terms, as well as several keyword variants.

Our WordPress Agency for Development reminds you that Google is very smart, and having too many keywords with exact match anchor text links may lead to some trouble. Not to mention that your website could get potentially penalized for using shady SEO practices.

Keywords Should Still Be a Vital Part of Your WordPress SEO Strategy in 2022!

The first page of Google search results amounts to 90+% of clicks. These clicks are happening because SEO professionals have properly optimized the content of top websites with the right keywords.

Our WordPress development agency knows that any new site owner wishes to improve their rankings for high-volume terms. To achieve that goal, we advise you to run ranking reports, as well as check what keywords are ranking in various visibility zones.

This will help you find fresh content ideas or expand the information you have on your existing landing pages.

All in all, keywords will continue to be important in 2022, and that trend won’t likely go away in the near future. We recommend you carry on using keywords as the number one tactic that can point you toward the type of content that can best match searchers’ intent.

Still don’t have a site where you can employ your profound keywords knowledge? We can help! The expert WordPress website development service we offer is world-class and will skyrocket your online business performance to new heights. So, don’t hesitate and contact us today. We’re awaiting your inquiry!