How to Create an Interview Series That Grows Your WordPress Blog

by Vipe Team in WordPress Development; Published on 02.11.2021

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Having different series on your WordPress blog is an excellent way to provide your readers with a great variety of content. One type of blog series that our WordPress Agency for Development can suggest you try for your own site is the interview series.

With the interview series, you’ll have the chance to boost your SEO, further enhance your authority, and increase your blogging income. Ok, but how exactly do you achieve that, you may ask? By interviewing top influencers in your niche.

The modern digital landscape relies heavily on content that features influencers and celebrities in one way or another. This is not surprising at all, given the fact that influencers can be real attention-grabbers. Not only that, but they can also drive a lot of traffic to publications that they’re a part of (such as interviews).

The good news is that interviews aren’t reserved exclusively for mainstream media publications. In fact, you can easily incorporate them into your blog once you’ve completed your WordPress website development.

Since running an interview series as part of your WordPress blog can be so beneficial for your website’s success, our WordPress development agency thought it would be a great idea to help you with that endeavour.

This is why, in today’s article, we’ll be discussing the benefits of running an interview series on your blog as well as everything else associated with this type of interesting content. So, without further ado, let’s see how you can create a top-quality interview series for your website!

The Benefits of Interview Blog Series

There is one thing, in particular, that interview series can help you with, and that is establishing relationships with top influencers in your niche. Our WordPress development company can assure you that this can lead to a lot more benefits.

For example, you can experience an increased amount of traffic to your site since it’s very likely that the influencers you interview will promote the posts in their own channels for communication. As we all know, top influencers usually have a huge social media following, so by interviewing them you’ll be introduced to a whole new audience.

Another benefit of the interview series is the increased credibility you can get from this type of content. Just think about it for a second – when people see that you are collaborating with influencers they like and admire, their trust in you will grow exponentially.

This whole thing can be super helpful after you finish with your WordPress website development and start posting actively on your blog. It can even increase the chances of your readers clicking your affiliate links or purchasing your own products and services.

But that’s not all. Our WordPress Agency for Development believes that the interview series presents an awesome opportunity for you, as a site owner, too. How so? Well, by interviewing other experts in your niche, you’ll be offering specific solutions to problems that your target audience might be interested in.

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Not only that, but you will also offer your readers top-notch content, as the influencers you interview will probably be better acquainted with particular topics than you are. As you can see, this is a win-win situation for everyone, including your readers.

Who Are the Best Interviewees for Your Blog Series?

Once you’re done with your WordPress website development process and you begin crafting the interview series for your blog, you’ll have to figure out how to find suitable interviewees.

The best advice that our WordPress development agency can give you in this regard is to be bold and approach the top influencers in your niche. Think of the people who have the largest followings across various media channels. Establishing relationships with them can be of great use for your blog in the long run.

However, numbers of followers are not everything, so the second-best advice we can give you is to contact anyone who you feel would benefit your audience in some valuable way. If there are blog topics that you know will be of interest to your target audience, but you don’t feel prepared enough to cover them, interviewing an expert in the field can be a lot more convenient than writing a half-baked piece of content yourself.

How to Find Interviewees for Your Blog Series?

Our WordPress development company can suggest a few different methods you can use to find proper interviewees for your new blog series. Let’s check them out together!

Google your niche: To find authoritative blogs in your niche, you can simply conduct a quick Google search. Just enter the name of your niche and add “blog” to it.
Google topics related to your niche: You can easily find influencers in your niche by searching for key topics related to your niche. This is especially helpful if you want to interview someone about a specific topic.
Use blogger outreach tools: There are many tools you can use to find influencers for a particular niche. Research some tools that can provide you with an influencer database with stats.
Use a content marketing tool: Our WordPress Agency for Development can also suggest you use content marketing tools that can help you find competitive topics in a particular niche.

How to Approach Influencers for Interviews?

The next step after you find the potential interviewees for your blog series is approaching them in a way that will make them say “Yes” to your offer.

To do that successfully, our WordPress development agency can advise you to put some effort into establishing a relationship with your desired interviewees even before you directly contact them.

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What this means, is that you should find ways to interact with them in order to show your interest. Here are a few things you can do:

Follow the influencers you’re interested in on social media;
Show some love on their posts – like, share, and comment them;
If they are bloggers like you, leave comments on their blog posts;
Subscribe to their email newsletters;
Mention the influencers in your blog posts whenever it feels relevant;
Share the influencers’ content on your social media profiles.

By following these tips, our WordPress development company can guarantee you that the influencers will be a lot more likely to agree to do an interview for your blog. Having done the aforementioned things, you would show influencers that you truly care about the content they create.

Being supportive of other people’s work will establish a connection that can be very beneficial in the long run after you have successfully completed your WordPress website development.

How to Research Interview Questions?

The person you wanted to interview for your blog series has agreed to do so? That’s great! The next step you need to take is to do solid research for the questions you wish to ask them.

Like we already mentioned, interviewees are likely to promote your post that features them across their social media channels, so it is very important to conduct a high-quality interview.

Our WordPress Agency for Development believes that the questions you ask in your interview are a crucial part of making a good impression and establishing a favourable relationship with the interviewees which can be beneficial in the long run.

So, as for the questions you prepare, we can advise you to avoid asking the same set of questions that your influencers of choice get asked all the time. It will be boring for them, and it will show that you haven’t put much effort into the preparation for the interview.

To avoid this unpleasant scenario, our WordPress development agency can suggest you read, watch, and listen to the latest interviews they’ve done. By doing so, you’ll learn a lot about them, and you’ll also have the opportunity to come up with more original questions that they’ve never been asked before.

Alternatively, you can bring a new perspective to a question they’ve already answered a couple of times. Once you’ve done proper research, you should brainstorm some question ideas. In the end, it’s best to compile a question list with 5 to 15 questions.

How to Conduct an Interview for Your Blog Series?

Here comes the best part, at least according to our WordPress development company – conducting your interview.

The way you will conduct your interview largely depends on how the interviewee wants to proceed with the matter.

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For example, they might prefer to be interviewed by email. If this is the case, then you should simply send them the list of questions you’ve prepared. We recommend you use Google Form or Typeform to make the filling out process easier for the interviewee.

Alternatively, the person may want to be interviewed over Zoom, Skype or the phone. In this scenario, our WordPress Agency for Development believes it’s very important to be polite and listen carefully to your interviewee’s responses.

Don’t forget to thank the person you’re interviewing for their time and let them know when the interview will be published on your blog.

How to Present an Interview Blog Post?

The final step will be to present your interview in the best possible way on your website. There are a few different formats you can use to achieve that:

Question and answer: This is the simplest format where you just publish your questions and your interviewee’s responses verbatim.
Question and answer with input: This format is slightly different, as it features some additional thoughts, opinions, and facts from your side.
Magazine interview approach: Magazines often have a distinctive way of presenting interviews, where the article is centred around a specific topic and is sprinkled with anecdotes from the interviewee.

Our WordPress development agency recommends you pick the option that best suits the tone of your website. It is also important to remember that you can always repurpose your interview into other formats as well.

For example, you could record your interview on video. By doing so, you’ll later be able to upload both the video and the transcribed text from it on your blog. You could also use the audio from the video to create a podcast.

This practice will allow you to take advantage of some additional popular content platforms, such as YouTube, Spotify, Apple Podcasts, etc.

Create an Interview Series That Grows Your WordPress Blog!

Incorporating interview series into your content once you’ve completed the process of WordPress website development can be one of the best ways to grow your blog.

Interviewing influencers and experts in your niche will help drive traffic to your site and expand your readership base.

In fact, not so long ago, our WordPress development company started its own interview series, called People of WordPress, where we interview amazing people from the WordPress community.

If you would like, you can check out our first instalment in which we introduce the incredible Evangelia Pappa.

And, as always, don’t forget to follow our specialized blog for anything and everything WordPress-related!

Also, don’t hesitate to contact us any time you want if you’re looking for a world-class professional WordPress website development service that can skyrocket your online business!