How to Create an Effective Lead Capture Page in Your WordPress Website?

by Vipe Team in WordPress Marketing; Published on 26.02.2022

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The success of your business is determined by many factors, one of them is how you communicate with your customers.

Although building a well-optimized website is a great step in that direction, it may not be enough. The best thing you can do is to take full advantage of your site and use it as a mediator between you and your audience.

Email marketing, despite the many claims, is not dead at all. It’s a powerful tool when it comes to communicating with your customers and promoting your products and services. However, gathering emails may be quite a tedious task.

One of the most convenient ways to accomplish it is through a lead capture page. That’s why, after you finalize your WordPress website development it is time to start thinking in this direction.

If you want to make the most out of your email marketing, then you need a lead capture page. The latter can help you build an email list with readers interested in both your content and your products.

If you are ready to expand your business and build better relationships with your audience, you are on the right page.

Today, our WordPress development company will walk you through all you need to know about developing a lead capture page on your WordPress website. With our help, you’d be able to build your email list swiftly, and efficiently.

What is a Lead Capture Page?

The process of a visitor landing on your site and then converting into a lead is referred to as lead capture. This happens when the visitors take an action on your page such as filling out a form, clicking on a link, etc.

Consequently, a lead capture page is a landing page whose purpose is to capture information from your customers, such as name, email address, etc. As our WordPress development agency mentioned, to collect this information, businesses use a lead capture form.

The end goal is to build better relationships with your leads and eventually turn them into loyal customers. Emails are a great way to accomplish this since they can feature any relevant information for your visitors that will convince them to visit your WordPress website.

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Our WordPress development company wants to warn you that creating such a page is no easy task. Just like most things in digital marketing, a lead capture page’s success is dependent on various factors. It must be well-designed and structured, and it takes time for it to work.

How To Create an Effective Lead Capture Page in Your WordPress Website?

Our WordPress development agency knows how difficult it is to design a lead capture page that works. That is why we crafted this article for you. With our help, you’ll be able to make an attractive one quickly and easily.

Choose the Right Plugin

WordPress is the most popular CMS on the market due to its flexibility, and scalability. It has several plugins and tools that can help you include many features to your website, and secure your online presence.

When you want to create a lead capture page, your best bet is to use a dedicated WordPress plugin. There are many available on the market so it is best to choose wisely.

Consider your own needs, what you want to achieve with your business, what is your budget, etc. Our WordPress development agency would like to suggest some of the most popular ones you can keep in mind.

They include Thrive Leads, WPForms, SeedProd, and Gravity Forms. They’re all unique in their way and can benefit your company.

Master the Art of Writing a Great Copy

Copywriters are people who occupy many professions. They are not only writers but also marketers, psychologists, and advertisers.

Apart from having bedazzling writing skills, they also need to understand their audience extremely well and keep up to date with the latest trends in the field of communications.

That’s why writing a copy is such a hard task. It takes a lot of skills and effort but it is the key to your business’ success.

You may be thinking that our WordPress development agency is overreacting with this, but consider all the text you have on your website. Your content markets your products and services and persuades visitors to trust your business.

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Things are no different when it comes to your lead capture page. Your copy should give visitors important information, explain your products and services and how they can benefit clients. Always remember that your copy should sell a solution rather than a product!

Use Convincing CTA

A strong CTA is critical for your lead capture page. If it is written in the right manner, it can easily convince any visitor to take action. Visitors nowadays expect a call to action component to help them find what they’re looking for.

Our WordPress development company advises you to avoid cliches like “click here” or “subscribe now”. Users get irritated by being attacked with the same call to action on every website they land on.

It will be way more beneficial for your business to use something more fun, and interesting. Get creative and personalize it to make consumers feel more connected to your company and services. Write “I wish to become a member,” for example, instead of “Subscribe here.”

Write Captivating Headlines

If you run a blog, you may be tired of hearing how important it is to write captivating headlines. Our WordPress development company reminds you that the same goes for your lead capture page.

Headlines have the power to catch visitors’ attention and persuade them to continue reading. As a result, they will stumble across your CTAs, and you will be able to convert more visitors into customers.

Make it Mobile Friendly

These days it is inadmissible to not have your pages optimized for mobile. The majority of users browse the web through their mobile devices. This determines the need for your website to look and work equally as well on any device.

Our WordPress development agency advises you to ensure that your lead capture page is optimized for mobile use. Consider how to present text and images so that they grab visitors’ attention. Make sure your form is easy to submit through a mobile device as well.

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Our WordPress development company reminds you that anything that will help your lead capture page look well on different devices is a must.

Drive High Traffic to Your Page

Even if you’ve followed all of our recommendations, there’s one key reason your lead capture page isn’t working: no traffic. It makes no difference how well-optimized your page is if no one ever visits it.

That’s why after you finish working on your lead capture page, our WordPress development company will advise you to take the necessary steps to drive traffic. That includes email promotion, social media posts, embedding it in your blog posts, etc.

To ensure maximum results, always target the right audience. Otherwise, no matter how hard you are promoting your pages and services, your sales will remain low.

Convert Visitors into Leads in WordPress Now!

Running your own business is a demanding endeavor. It is hard to get people to notice you, let alone trust you and buy your offerings. Yet with a well-built website and a proper marketing strategy, there is nothing that can’t be achieved.

When properly created, a lead capture page can assist you in successfully converting visitors into leads. We hope that the advice we provided today will assist you in creating a visually appealing page that wows customers. For more WordPress-related articles, you can always visit the blog of our WordPress development company.

We also want to remind you that if you are on the hunt for a professional WordPress Agency for Development, you are on the right page. We are Vipe Studio – a company with years of experience in the field of web development.

Our experts put their passion for WordPress in each and every project ensuring the quality of the end result. All of this determines the quality of the services we offer. If you want to secure your online presence and grow your business, do not hesitate to contact us. We are awaiting your inquiry!