Why Should You Use Creativity as a Competitive Advantage for Your WordPress Marketing Strategy?

by Vipe Team in WordPress Marketing; Published on 16.11.2021 Last updated on 18.11.2021

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What is creativity? Edward de Bono once said:

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.”

Our WordPress Agency for Development couldn’t agree more with the words of this incredibly wise man. And we’re here to tell you that you should be using creativity as a competitive advantage for the marketing of your WordPress website.

Today’s world is full of distractions. People are constantly bombarded with ads and offers, pouring out of every screen, be it a TV, a computer or a smartphone. There is a huge abundance of products and services to choose from, which makes the work of modern-day marketers a real challenge.

When people speak of competitive advantage in the digital landscape, they often put an emphasis on automation through data and technology. While it is undeniably true that automation processes can be a viable part of professional WordPress website development, your approach to the marketing of your site needs to have one secret ingredient added.

That secret ingredient is called creativity and it is the exact thing that has the power of bringing long-term success to your business. By being an out of the box thinker and using creativity and originality as part of your WordPress marketing strategy, you’ll have what it takes to rise above the competition.

After all, creativity is the element that can grab your ideal audience’s attention and turn them into your loyal customers. You will increase your sales, but most importantly you will build a brand voice that is recognizable and trusted among users.

This is why, in today’s article, our WordPress development agency is going to provide you with some solid reasoning as to why you should use creativity as a competitive advantage throughout your WordPress marketing strategy. Let’s see how you can connect with your audience by offering them superior messaging and creative execution!

What Is Creative Marketing?

In a nutshell, our WordPress development company likes to think of creative marketing as a way to provide your audience with an inspiring experience. Creative marketing can’t be pinpointed to a single thing as it is a combination of many different things.

For instance, creative marketing consists of various aspects, some of which are:

Understanding your brand;
Knowing what your audience wants and needs;
Connecting with your audience’s emotions.

It’s important to understand that creativity isn’t only limited to the fields of design, music and art that we most often associate it with. Creative concepts could and should be used in other areas, too, such as the marketing of your site after you’ve successfully completed the process of WordPress website development.

WordPress developers and marketers alike will tell you that creativity is one of the most efficient ways to sell a business’s products or services through the mechanisms of marketing. This can be best achieved by mixing the most effective elements of both creativity and marketing.

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Creative marketing can be approached through many different aspects of your business, some of which include:

Services and products;
Branding;
Advertising and promotion;
Customer Experience.

So, once you’ve finished your WordPress website development, you should strive to establish a strong identity for your brand, utilise great content, and market your services or products in the most original way possible. All of this should be done with creative marketing tactics in mind as well as the consideration of the experience your customer will get.

Does this mean that data and research don’t play a role when it comes to creative marketing? NO! Data and research are still super important as they help your creative marketing campaigns to really flourish and achieve results. Remember that these are all crucial marketing elements that should coexist in harmony.

Creativity Is the Best Competitive Advantage for Your WordPress Marketing Strategy: Here’s Why

With all that being said, it is now time for our WordPress Agency for Development to tell you just why creative marketing can be the best competitive advantage of your website.

By effectively implementing creativity into your marketing efforts and campaigns, you’ll guarantee that your business will cut through all the noise and will be remembered by the right audience.

If we haven’t sold you on the amazing benefits of creative marketing already, here are a few more things that will convince you further that this type of marketing can be your strongest competitive advantage once you’ve completed your WordPress website development.

Creativity Equals Originality

Our WordPress development agency has learned from its many years of experience that creativity and originality go hand in hand. Creativity naturally drives originality, and, likewise, originality drives better creativity.

This power duo is responsible for coming up with new ideas again and again. By being original, your business will make a splash on the market and will definitely stand out from the ever-growing competition.

Being unique and different is a sure way to grab your customers’ attention and cement your products and services into their minds, which brings us to our next point.

Creative Marketing Helps You Stand Out

If you want to have a successful online business, after you’ve finished your WordPress website development, you’ll need to find a way to stand out from the crowd and be seen. Creative marketing tactics and strategies can help you in that endeavour.

Numerous research has shown that consumers tend to remember only a fraction of all the advertising they are exposed to and attribute it to the correct brand. This means that you should not only strive to produce memorable ads or content, but you should also infuse them with your brand voice so that the audience remembers you.

Creativity Tugs at People’s Heartstrings

Professional marketers know better than anyone else that emotions play a huge part in consumers’ decision making. Our WordPress development company is also aware that emotions are an essential part of our human nature and we all rely heavily on them when making a decision.

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Your potential customers will also depend on their emotions when deciding whether to buy your products and services or not. Tapping into emotions, such as fear, joy, anger, or desire can directly impact the profit your business is making.

This is why we advise you to use creative marketing if you want to spark your customers’ interest and ultimately persuade them to buy from your company once your WordPress website development is fully done.

Avoid falling into the trap of old formulaic marketing tactics and advertising campaigns. They are unlikely to pull at people’s heartstrings because they don’t present anything creative and original.

Instead, our WordPress Agency for Development suggests you use creativity to evoke the desired emotional reactions to your marketing campaigns. Trust us, your audience will love that, and you will see positive results, reflected in your sales.

Creative Tactics Build Brand Recognition

Building your brand’s identity and recognition will be one of the most important things you do after you’ve finished your WordPress website development. By focusing on this, you’ll grow your customer base and drive more sales to your business.

Creative marketing tactics can really help you to establish a loyal following that consists of returning buyers and people who are so passionate about your brand that they become your brand ambassadors.

Remember that every ad and every piece of content you put out sends a targeted message to consumers. This message should convey your brand values and what you stand for. So, we advise you to produce creative content that can make your audience feel that you’re worthy of their attention.

Creative Strategies Save Money

You’ll probably be surprised to hear this but creative strategies can actually be way more cost-effective once you’ve completed your WordPress website development. How so? Well, creative tactics have been found to deliver a higher return on investment (ROI) compared to other types of traditional marketing.

How is this possible? Our WordPress development agency believes the true power of creative marketing lies in its ability to speak for itself. This means that an innovative campaign doesn’t require tons of money to be put together as the content is compelling enough to go viral, thus promoting itself at very little expense on your business’ part.

Creative Marketing Inspires Innovation

After you’ve finished your WordPress website development, creative marketing can drive more innovation not only within your marketing department but also within your business as a whole.

Since creativity feeds off itself, creative approaches help encourage ideas and innovation throughout every aspect of your business. This creative atmosphere can yield interesting and valuable results.

If you manage to make your company be known for its creative marketing tactics, you can easily improve customer relationships, boost engagement, and increase the value of your products and services.

Creative Tactics Offer Relevant User Experience

Here’s an interesting fact our WordPress development company wants you to know: research has found out that 70% of consumers prefer learning about products and services through content rather than traditional advertising.

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This means that when consumers decide whether to make a purchase or not, they want to see that the product or service is backed up by solid research, statistics, and insightful content.

Creative infographics, videos, and blog posts are much more likely to maximize your brand’s reach and get links and shares.

After you complete your WordPress website development, you should strive to implement a creative marketing strategy that consists of relevant, engaging content.

Creativity Helps With Problem-Solving

Our WordPress Agency for Development can also suggest you use creative problem-solving to skyrocket your business’ performance. By using creativity as an integral part of your company’s strategy for growth, you’ll be able to see problems and challenges from a different angle and turn them into opportunities.

Creative marketing can help you navigate through the problem-solving process by using innovative and imaginative approaches. Original and useful ideas will expand your reach and will help you to find solutions to problems that your competitors haven’t thought of.

Creativity Can Be Data-Driven

There is absolutely no doubt that data is an essential part of marketing. Our WordPress development agency knows that big data and analytics help businesses of all shapes and sizes to generate higher sales and implement more effective strategies.

Having the right data, once you’ve finished your WordPress website development, will allow you to identify a couple important things, such as: knowing exactly who you should target in your marketing campaigns; understanding where they come from; figuring out what information resonates best with them.

If you want to craft personalized messages for your customers then data-driven creativity can be your biggest asset. Creative approaches that are simultaneously data-driven can help you stimulate long-term brand awareness and deliver impeccable customer experience.

Creativity Can Be the Biggest Competitive Advantage for Your WordPress Marketing Strategy!

Once you complete your WordPress website development, you’ll be faced with the challenges of the ever-changing marketing landscape, where everyone is fighting for a bigger piece of the pie and is trying to find ways to stand out and attract the interest of customers.

Creative marketing is the thing that will help your business find innovative solutions that can keep you one step ahead of the competition. We hope that this article has convinced you that you should indeed be using creativity as a competitive advantage for your WordPress marketing strategy.

Before you can implement a successful creative marketing strategy, though, you’ll first need a powerful website that can be the spotlight of your online presence. Our WordPress development company has built many outstanding sites, and yours could be the next one. And yes, the expert WordPress developers at Vipe Studio do use creativity as a competitive advantage in web development. So, don’t hesitate and send us your inquiry!