Content Writing vs Copywriting for Your WordPress Website

by Vipe Team in Copywriting; Published on 09.10.2021

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Content creation can take many different shapes. However, one of the most popular forms of content which is still being widely used by pretty much every successful business is written content. Yes, it’s true that in 2021 the video might be considered the king of all content, but our WordPress Agency for Development believes that the craftsmanship only a true wordsmith can bring to your company’s online presence is one that is and will continue to be highly valuable.

So, if you’re a professional working in the sphere of content creation, you might often get asked a very particular question – “Oh, you write content for websites and social media! Are you a content writer or a copywriter?”. And the answer to this question oftentimes is: “Well…it’s complicated.”. It shouldn’t be such a perplexing matter, though. Our WordPress agency for development is here to set the record straight once and for all and explain just what the difference between copywriting and content writing is.

We are absolutely aware that with each passing year the digital world is evolving with the speed of light. This means that the lines between jobs focused on content creation get more and more blurred. If you happen to be a new website owner, though, it’s a good idea to distinguish between things, such as content writing and copywriting. Why? Because differentiating between the two will give you the power to craft a solid content marketing strategy that can skyrocket your online business.

Once you finish with your WordPress website development you will need to focus your energy on creating interesting and valuable content that your target audience can enjoy and engage with. So, do you do copywriting, do you go for content writing, or do you do both? This depends entirely on your specific goals. To set those clear-cut goals, though, you should be aware of the choices that lay before you and what potential each option holds for the future of your online business.

Our WordPress development company wants to make sure that you are properly educated on all things that may concern your WordPress website development. The creation of content will be a fundamental part of your site, once you’re done with all the technical details. This is why, in today’s article, we’re going to tell you everything you need to know about the difference between content writing and copywriting so you can decide for yourself which tactic best fits your WordPress site. Let’s unravel this subject together!

The Blurred Lines Between Content Writing and Copywriting

Like we already said, if you’re an expert working in the digital marketing world, you’ve probably heard the phrase “Content Writing vs Copywriting” a million times already. These two terms are oftentimes mentioned together as they are both forms of marketing communication.

However, if you’re a new site owner and are not a writing professional yourself, you may begin to use these two terms interchangeably. Our WordPress Agency for Development warns you that even though they are both forms of written content, content writing and copywriting shouldn’t be mistaken for one another.

The truth is that there is a fundamental difference between the two as they both serve very distinct and unique purposes. When it comes to your WordPress website development, it’s pretty safe to say that your marketing strategy is going to need the full package. What this means is that you should take complete advantage of the power couple that is formed when you combine content writing and copywriting together.

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Our WordPress agency for development wants you to remember that copywriting and content writing are not interchangeable. They are, however, definitely complimentary, and you should use that for your convenience. Your online business can experience significant growth as long as you utilize both content types. Remember that each writing style can serve a very distinct purpose for your company.

The important thing, though, is that when done right, content writing and copywriting can really make a positive difference in your online presence, once you finish the exciting process of WordPress website development. Your site’s visitors deserve the best possible written content, and we believe you can provide them with it, especially if you manage to understand all the specifics, surrounding the two different writing styles that come with copywriting and content writing.

Copywriting vs Content Writing in a Nutshell

So, put simply, our WordPress development company likes to think about copywriting as a sales tool for your business. Content writing, on the other hand, can be seen as an educational tool. To be called truly successful, a business should both make sales and provide some sort of valuable education for its target audience.

In a nutshell, both copywriting and content writing have an end goal of introducing leads to your brand and moving them through your sales funnel. However, these two writing styles function in different ways to achieve their purpose.

Here’s how you can think of Copywriting vs Content Writing in the context of your marketing objectives, once you finish with your WordPress website development:

Copywriting should be used to encourage your target audience to take a specific action here and now;
Content writing should be used to inform and educate your target audience, which will build trust in your brand and will convince your site’s visitors to take action later.

As you can see, content writing and copywriting go together like bread and butter. Our WordPress Agency for Development advises you to use content writing to drive leads to a sales page (which will most definitely contain copy, as well).

Copywriting, on the other hand, can be used to drive leads to get more information about the products or services your business provides. This can be done by directing them to your content via your copy. This will reassure them before they make a purchase from you.

Copywriting Explained

Copywriting is a marketing technique that has a direct and very specific goal. This goal is to drive sales and conversions. This form of writing is usually much shorter than that of content writing.

When you’ve chosen a professional WordPress website development for your business, you should use copywriting to entice this part of your target audience that is not very keen on spending a lot of time reading long-form content on your blog.

When done right, copywriting should attract new customers and prompt them to take action on your company’s products or services. It is very important for a sales copy to evoke emotion. This will drive your leads to take action, based on the trust they’ve built in your brand.

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Copywriting Examples

If you want to use copywriting after you finish the process of WordPress website development we advise you to focus on written content that asks your followers to do something specific. Usually, you would urge them to do that specific thing right now.

A good copy should include a clear CTA (call to action), such as a Sign-Up or Order Now button. There are basically no strict rules when it comes to a sales copy’s length – it can be both short- and long-form, you decide (it’s most common for a copy to be short-form, though). Copywriting is present in a lot of different content formats, including written content, audio, and video.

Here are some examples of copywriting that our WordPress agency for development can give you:

Advertisements;
Sales pages;
Product pages;
Social media posts with CTAs;
Press releases;
Online and print ads;
Slogans and mottos.

Copywriting relies heavily on the sense of urgency and scarcity. Every word should be carefully chosen and should entice your target audience to click the CTA and to engage with your products and services.

Our WordPress development company warns you that not all your prospective clients will be ready to commit to a purchase or an opt-in. In this particular scenario, you will need to use the power of content writing, which can educate them further and help them build trust in your brand so that they can make a purchase a little bit later on.

Content Writing Explained

Content writing is most often seen as long-form content marketing. These long-form texts have the purpose to inform, entertain, and/or educate your target audience. The most important thing about content writing that you must remember is that your main goal should be to create valuable content that can be useful to your readers.

Our WordPress Agency for Development can suggest one simple tactic when you first dip your toes into content writing. Simply ask yourself, “Is the content I’m creating helpful in any way for my readers, will they get any substantial value from it?”. To answer this question, you’ll need to do proper research to understand exactly who the people from your target audience are and what topics are important for them.

Content writing can be really beneficial for any business after the process of WordPress website development has been completed. Long-form writing is most commonly associated with blog posts. As an expert WordPress agency for development, we can assure you that creating a company blog can be one of the most powerful ways to grow your online presence and boost your business’ performance.

Unlike copywriting, content writing shouldn’t rush your followers into a purchase or a conversion. You need to use the opportunities that content writing presents to nurture and educate your prospective clients so they can see for themselves why your products and services are worth their time and money.

Another crucial aspect of content writing is that this form of written content is largely focused on SEO (search engine optimization). However, you should know that SEO is a marathon, not a sprint so it takes time to see real results and benefits from it.

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When dealing with your WordPress website development remember that properly optimized content should be among your biggest priorities. Just be patient with it, and you can experience considerable growth in your business over time.

Content Writing Examples

Our WordPress development company advises you to think of content writing as a type of writing that is focused on creating specific, long-term content. This content should aim to either teach your readers something new or simply be entertaining for them.

The editorial principles of your content writing strategy will largely depend on the specific niche your business operates in. This means that each company has its own tone of voice, style, layouts, topics of interest, etc.

Content writing is the type of content users search for when they need to feel further persuaded on the benefits a product or a service will have on their lives. These people are not so easily hooked on a short sales copy, no matter how creative and unique it might be. This is why they start looking for more in-depth content that can acquaint them better with you and your brand.

Here are some examples of content writing that you can use when you’re finished with your WordPress website development:

Blog posts;
eBooks;
Newsletters;
Case studies and white papers;

Use Content Writing and Copywriting for Your WordPress Website!

Our WordPress Agency for Development believes that as a site owner you should understand the difference between copywriting and content writing. Knowing this important distinction between the two writing styles can help you write better content yourself, or explain just what you expect from your content creation strategy when you hire a professional writer.

Don’t blur the lines between content writing and copywriting, as each type of writing demands specific expertise. Of course, there are very skilful content creators who have mastered both styles. One thing is for certain, though – content writing and copywriting are two essential methods that you should utilize after you conclude your WordPress website development.

Copywriting and content writing are best used together throughout your marketing strategy. With content writing, you’ll build your customers’ trust in your brand and keep your audience engaged, while copywriting will showcase your products and help you generate sales.

In case you’re wondering, our WordPress agency for development counts on both writing techniques to build its online presence and maintain a solid relationship with our audience and clients. For example, the article you just read is a piece of content writing. And if you click on some of our social links, you’ll be redirected to our social media channels where you can follow us and see the copywriting we do for our posts.

See you in the next article! Remember to send us your inquiry if you’re still on the lookout for a company that can provide you with a WordPress website development service of the highest possible quality. The experts from Vipe Studio will craft every aspect of your site with great attention to detail, which can really make a difference and set your business apart from the competition.