How to Historically Optimize the Content on Your WordPress Blog

by Vipe Team in WordPress Marketing; Published on 08.12.2021

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Most businesses rely on creating quality, engaging blog posts to drive traffic to their sites and build better relationships with their customers. However, nowadays people are oversaturated with content, making it difficult to catch their attention. Hence, you need to make sure you produce only the most high-quality content.

Anyhow, as time passes, many of your blog posts will lose their informative value while at the same time they will continue to rank your site higher on the search results page. This determines the need of performing quality historical optimization every once in a while. Our WordPress development agency believes that this is how you keep your content fresh and relevant.

What Is Historical Optimization?

Historical optimization is the act of upgrading and optimizing your blog content so that it is current and useful to the people who are now reading it. This is how you can ensure that the content you publish serves its intended purpose and continues to attract traffic and increase conversions. This SEO technique can provide several advantages to your company by:

Keeping your content relevant
Saving time and efforts
Increasing content’s length of service

Our WordPress development company wants to point out that because this is a strategy, it needs to be planned and analyzed. By editing random articles, you won’t achieve any results. Historical optimization will help you improve the conversion rates of old posts without writing any new articles.

This, on the other hand, means that you’ll save tons of time. Editing an old post is a lot easier than writing a new one. Furthermore, it improves the content’s lifespan. Our WordPress development agency believes that by upgrading your posts, you can easily stay on top of your publication schedule and devote more time to expanding your business.

What is more, since your old content has been already published and indexed in the search results, it will be easier to get it to start moving up again after the update. What you need to keep in mind here, is that you will need a strategic approach if you want to see results.

How to Decide Which Posts Need to Be Historically Optimized?

As our WordPress development agency previously mentioned, you can’t start randomly updating content. Deciding which posts need to be updated can be a tedious task, especially if you have a lot of published articles. It is recommended to focus on certain aspects of your blog posts. Think about which posts performed well and which are valuable in the current situation.

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As you can probably see from these questions, the first step of historical optimization is to review your best-performing blog posts – the ones that have already received a lot of traffic or the ones that have successfully converted visitors into leads. The goal here is to improve the conversion rate.

To perform this analysis, our WordPress development company advises you to use a tool such as Google Analytics which can be priceless to audit your blog content. When analyzing a blog post, you need to consider the traffic, how many social shares did the post has, did it have enough inbound links, did it rank well for your target keywords, etc.

The next thing you should do is to export the blog posts and the analytics you have made into a spreadsheet. Mark the posts that have many views but a high bounce rate and also the ones that are out of date and do not respond to the current reality. Our WordPress development agency believes that they are great candidates for historical optimization. Once you have everything sorted out, you can start working.

How to Perform a Historical Optimization on the Content on Your WordPress Blog

Now that you understand what historical optimization is and which posts you need to optimize for better results, we can move to the next step: how to historically optimize your WordPress content. Our WordPress development agency has prepared for you a list of the most convenient ways to successfully perform the process. Let’s begin!

Update Your Content

Review all the blog posts you have decided to optimize and start updating them. The first thing you need to focus on is whether the information is still relevant. If it’s not you need to update it and add new facts. Remove everything that is no longer accurate and include the updates of the topic you have covered.

Our WordPress development agency also encourages you to check the statistics, reports, graphics, images and links you have added. Work on your CTAs as well – promote your new services, products and content. Every element of your blog post plays a key role in the success of the publication.

Improve Readability

It doesn’t matter how interesting or valuable the information you’ve offered in your post is if it’s difficult to read and comprehend. Online content must be snacky – easy to consume and digest. When you’re updating your content, you have the opportunity to improve your readability: break any long paragraphs, wordy sentences and add enough subheadings so the text is organized.

How to Improve the Readability of Your WordPress Website's Blog Posts?

Numerous WordPress plugins offer readability scores. AIOSEO is one of the most popular plugins that also comes with a content analysis tool. When you’re uploading a new publication in your blog, you can scroll to the bottom of the page where the plugin adds a readability feature. Our WordPress development agency advises you to check it every time you post and edit the text if the readability score is low.

Fix Broken Links

There isn’t a single web user who will be satisfied with your site if they come across a broken link, whether it’s internal or external. What is more, Google considers the quality of your links when ranking websites. Therefore, if you have broken links or ones that redirect to low-quality content, you may never rank high enough to become discoverable.

Our WordPress Agency for Development recommends adding numerous internal links in your blog posts related to the topic. Work on your hypertext as well – it should be a well-written descriptive phrase that relates to the article you’re linking and that encourages the user to click on the link.

External linking is equally important – you should add links to trusted sources. Our WordPress development agency reminds you that both internal and external links should add value to your content and enhance the quality of your post.

Review Your Keywords

Keywords are one of the most important elements of any content marketing strategy. They’re the words you want to position your company with and the ones that will make you discoverable on the search results page. Therefore, our WordPress development agency advises you to have a focused keyword for each one of your posts.

There is a risk that the keywords in your old blog posts do not match your current ones. Maybe a few months ago you had a different approach and wanted to accomplish different things. Your SEO strategy should evolve to give results since not only your business’s needs will change but also your target audience’s.

Our WordPress development agency advises you to update the keywords in your blog posts. Furthermore, it is crucial to do a frequent analysis of your SEO strategy and optimize it accordingly to your current needs and your business’s goals.

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Share and Promote

Many people feel that once they publish their new piece and promote it on social media, they’ve fulfilled all of the steps required for the post to become viral and that their work is done. However, that’s not the case at all. You need to promote your content numerous times and on different platforms to attract enough traffic.

The same goes for your old but now optimized blog posts. You have to share them on social media, send them in newsletters, and redirect them as much as you can. There is no need to reshare your post from last week a thousand times. But now that you have put so much effort into updating your old posts, you should report them.

Our WordPress development agency reassures you that your readers won’t get upset if you repost old content. Some of them may have never seen your old posts and even if they did, they would appreciate having the information updated and optimized.

Is Historical Optimization The Future of Your Content?

Historical optimization is crucial if you want to save yourself time and effort and increase traffic and conversions without writing a brand new post. Nonetheless, very often companies rank high in the search engines because of their old publications – which determine the need to update them every once in a while.

However, Our WordPress development agency advises you to not optimize at the expense of creating new publications. Your readers will expect new content on the emerging trends in your industry. Thus, the best thing you can do is to combine the best of both worlds – create new valuable content and at the same time optimize your old one frequently.

Now is also the time to remind you that if you want to get the best results from your content strategy, you need to have a fast and UX-optimized website. If your articles take too long to load, users will abandon your page quicker than you think.

To get yourself such a website, you will need the help of professionals – like the ones at Our WordPress development company, Vipe Studio. Working with us will provide you with not just high-quality services but also guidance along your business journey. Do not hesitate to contact us at any time!