How to Integrate Paid and Organic Content Into Your WordPress Marketing Strategy?

by Vipe Team in WordPress Marketing; Published on 26.11.2021

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Once you finish your WordPress website development, you’ll have to come up with creative tactics you can implement in the marketing strategy for your online business. The modern digital landscape revolves mainly around quality content, which means that your biggest efforts should be pointed in that direction.

When it comes to creating a content marketing strategy for your site, you’ll be met with two different types of content you can leverage. These are paid and organic content.

On the one hand, paid content is what directs people to your products or services. On the other hand, organic content is the thing that is more likely to bring people who are actually willing to buy from your business.

Our WordPress Agency for Development believes that as a serious business owner you should be utilizing both content types throughout your marketing strategy. However, we understand that sometimes it can be challenging to juggle between the two.

This is why, in today’s article, we’ll be telling you everything you need to know about paid and organic content, and most importantly what steps you can take to make them work well together.

Depending on your industry, there are several methods you can utilize to ensure the two tactics complement and enhance one another. Without further ado, our WordPress development agency is now going to give you some valuable advice that will help you integrate your paid and organic content marketing campaigns into one smooth working machine. Let’s elevate your marketing strategy to a whole new level of success!

Organic Content: What You Need to Know

So, what is organic content? This type of content refers to posts, comments, and/or any other engagements that do not require you to pay additional platform costs. Any company can post organic content, but there’s a catch. Most communication platforms (especially social media ones) oftentimes limit the reach of organic content. Why? To make you buy ads, of course.

However, regardless of its sometimes limited reach, our WordPress development company still believes in the power of organic content. When you post this type of content, you’ll most likely be noticed by your brand’s followers, their follower’s followers, and people following any specific hashtags you tend to use in your content.

Here’s what organic content can help you with after you finalize your WordPress website development:

Establish your brand’s personality;
Build trust, authority, and relationships with your target audience by sharing valuable and informative content;
Engage customers in all stages of their buying journey;
Answer questions and complaints.

Paid Content: What You Need to Know

Unlike organic content, paid content is not (you guessed it!) free. It requires you to pay for posts which are then transformed into ads. This type of content can have some indisputable benefits for your business as it can bring new audiences that are beyond your brand’s existing followers.

If you want to use paid content, once you complete your WordPress website development, you should point your attention towards sponsored messages, designed advertisements, and “boosted” (monetized) organic content.

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Platforms that offer you to post paid content usually show your sponsored posts to your existing followers as well as to potential customers who have interests that match with what your brand has to offer.

Our WordPress Agency for Development advises you to use paid content to do the following:

Attract new followers and raise brand awareness;
Drive conversions;
Promote your latest offerings;
Generate customer leads.

Organic vs. Paid

And so, by now, it should have gotten pretty clear that organic and paid content have some distinct differences between each other. Obviously, the biggest contrast between the two marketing tactics is that one of them requires a budget to be properly implemented.

Like we already said, paid content will help you reach a larger audience and new customers after you finish the process of WordPress website development. However, organic content has its own arsenal of benefits for your business, as it is vital for building trust and maintaining relationships with existing customers.

Many new business owners overlook the importance of organic content because its reach is highly dependable on the ever-changing algorithms of the most used channels for communication.

Our WordPress development agency is aware that the limitations platforms place on organic posts can be discouraging, but at the end of the day, it all comes down to trial and error that will allow you to see what works and what doesn’t.

In a nutshell, paid content will definitely bring quicker results than organic content. However, that doesn’t mean you should cross out organic content entirely from your marketing strategy.

On the contrary, organic content still is and will continue to be a nuanced, cost-effective, long-term strategy for online businesses. Combine that with paid content, and you’ll be able to craft an elaborate WordPress marketing strategy, which will help your company reach new heights.

How to Integrate Paid and Organic Content Into Your WordPress Marketing Strategy

Once you’ve completed your WordPress website development, you’ll be headed to success as long as you do your best to integrate paid and organic content into your marketing strategy. But how do you do that?

There’s a basis for everything, and marketing strategies are no exception. The foundation of an integrated marketing strategy lies in the careful and strategic mix between paid and organic content.

In that context, our WordPress development company suggests you use organic content to engage your existing followers and employ paid content whenever you want to attract new followers to your business.

Here are some specific pieces of advice you can follow to ensure you’re integrating your paid and organic content in the best way possible!

You Don’t Always Need to Pay For Promotional Posts

Not all promotional posts need to be paid? How so? Didn’t our WordPress Agency for Development just tell you that paid content is absolutely crucial for reaching new customers?

We sure did tell you that. However, you should know that organic posts can also deliver excellent results, especially if they are crafted with creativity and strategic planning in mind.

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For instance, if you are launching a new product or service, it makes sense to share the exciting news with your existing followers first. This doesn’t always require a paid advertisement.

If you are diligent enough you can make a creative organic campaign that has the potential to bring a lot of attention to your brand after you finish your WordPress website development.

Come up with compelling copy and visuals, and there’s a great chance you’ll make a splash in your industry without spending a dime. Just don’t get your hopes up too high as unfortunately the algorithms of different platforms may limit the reach of your organic posts regardless of how amazing they are.

Boost Your Finest Organic Content

When you complete your WordPress website development and start creating content for your site as well as for various communication platforms, you’ll probably notice that there’s a specific type of organic content that simply performs best.

This is why you should definitely consider converting your finest organic content into paid advertising. Just think about it – if your existing audience likes something, chances are that new followers will also take interest in it.

Boosting organic content is a great marketing tactic as it is overall low-risk and doesn’t demand so much effort because you won’t have to create anything new from scratch – the content is already there and is performing well.

Our WordPress development agency advises you to set apart a small budget to boost your best organic content so you can attract new customers with something that has already proved to be efficient in the recent past.

Don’t Forget About A/B Testing

Marketing campaigns can be very costly, which means that you don’t want them to flop. But how can you guarantee that your marketing efforts will lead to glorious success? By using A/B testing after you finalize your WordPress website development, of course!

So, how does A/B testing work? It all comes down to testing different versions of your paid or organic content before allocating a large marketing budget to it. By testing different versions of your content with a smaller audience, you’ll be able to see what resonates best with them.

Our WordPress development company reminds you that A/B testing is the most efficient way to determine optimal content performance. To analyze which content users like best, we suggest you test the call-to-action (CTA), placement, format, copy, visuals, and audience targeting. All of this will help you determine the best version of your content/ad.

A/B testing should be an essential part of your marketing campaigns as it can save you tons of money, and it can guarantee your customers will be presented with the type of content that is most appealing for them.

Target People Similar to Your Organic Audience With Your Paid Content

Organic content can have a myriad of benefits for your business once you’ve completed your WordPress website development. One such benefit is the data you will gain as your organic audience grows.

You can use this data to define your ideal buyer persona and to create marketing campaigns that are best suited for your target audience. This can be very helpful as it will allow you to attract new buyers similar to those who are already invested in your business.

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Our WordPress Agency for Development advises you to create “lookalike” audiences of potential customers based on different customer segments. These segments can include newsletter subscribers, most active customers, etc.

The idea behind this approach is that since your potential new clients will probably behave similarly to your existing customers, they are highly likely to convert.

Stay Connected With Your Existing Audience

Organic re-engagement and paid retargeting strategies should be used by all businesses to ensure they are staying connected with their existing audience.

This is why our WordPress development agency suggests you investigate which organic content performs the best and then repackage it for your followers. This tactic can be relatively low-cost and highly profitable as it targets people who have previously shown a level of interest in your brand.

Alternatively, you can organize a retargeting ad campaign as long as you have the budget to do so. This strategy can also help you attract people who have already interacted with your brand. You should use your retargeting campaigns to encourage your existing audience to return to your site and buy your products or services.

Use Automation

Soon after you finish your WordPress website development, you’ll probably discover that carrying out your paid and organic marketing strategies is a process that requires time, money, and other resources.

So, how do you streamline this process to make your work easier and better organized? The best way to do that is by automating as many functions as possible. This will actually make you more productive and will allow you to focus on other aspects of your business.

Here are some suggestions for automation that our WordPress development company can give you:

Make sure to schedule your organic posts in advance;
Create a streamlined process for copyediting and approval;
Set up automated triggers for boosted posts.

Integrate Paid and Organic Content Into Your WordPress Marketing Strategy and Improve Your Business Performance!

These were our tips that will help you integrate paid and organic content into your marketing strategy once you complete your WordPress website development. Remember that you can’t have a strong marketing strategy without combining the two types of content.

To quickly recap the main points of this article, organic content should be used to maintain and cultivate relationships with customers, while paid content should be used to attract and convert new clients.

Remember that mixing paid and organic strategies will allow you to cover a much wider audience and be more flexible which, in turn, can really skyrocket your business performance.

If you still don’t have a site, stop everything you’re doing and contact our WordPress Agency for Development today! The WordPress website development service we offer is world-class and is sure to set you apart from the competition. We’re awaiting your inquiries!