How to Improve the Domain Authority of Your WordPress Site

by Vipe Team in WordPress Marketing; Published on 02.08.2022 Last updated on 04.08.2022

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If you’re a marketing professional or an SEO expert, you’ve probably heard of the term “Domain Authority.” It’s a helpful statistic that many SEO experts employ to determine how feasible it is for content to rank in the SERPs.

Initially, the Domain Authority metric was developed by Moz and it ranks the domain on a number of factors and rates them from 0 to 100. After that other SEO specialized companies created their DA checkers, so if you go check your DA with different tools, don’t be surprised by the different results.

Our WordPress development agency knows that people have different perspectives on how important domain authority is. The idea becomes somewhat confusing as a result.

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You are now aware of how DA functions and how to check your DA. Here are some proven tactics you may use to improve the authority of your website:

1. Produce Stunning Content

Compared to shorter articles, long posts receive three times as much traffic, four times as many shares, and 3.5 times as many backlinks. You must understand how to write articles and sales pages that generate backlinks and rank on Google since the content is so crucial.

Our WordPress development agency reminds you always keep the user in mind while developing engaging content for your WordPress website. Your objective is to produce compelling and practical information. Fortunately, creating this kind of content is becoming simpler and simpler as a result of a new generation of SEO tools for content creation.

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2. Promote guest posting

Guest posting is one of the best techniques to raise your website’s DA ranking. By connecting with other websites in your area through guest posting, you may increase visibility for your company. Running a guest post campaign might be challenging, but the strategy is simple. Make a list of relevant websites where you may submit a guest post first. This kind of campaign may be run without the use of any tools. For instance, you might use Google to look for the following keywords:

• Niche + guest posting
• Niche + become a guest contributor
• Niche + contribute

Using an SEO tool to compile a list of pertinent websites is a quicker approach to locating chances for guest posts.

3. Prioritize usability

On Google, usability plays a significant role in ranking. Our WordPress development agency reminds you that you must offer your visitors an excellent user experience if you want your content to rank in the search results and attract links. Selecting the ideal WordPress theme is crucial. You need a theme that looks excellent and is responsive to mobile devices.

Your demands will determine if you need a specific WordPress page builder to create your own sales page. Website speed is another thing to think about. Remember that your WordPress theme needs to open quickly. The WordPress theme you choose should load quickly, hopefully. If not, you will need to apply a few plugins to improve page load times. Numerous plugins are available that enhance various aspects of site performance.

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4. Perform a competitor analysis

It doesn’t matter what industry you work in; competition is always present. If your website is the most popular in your niche, you should keep an eye on what other websites are doing in order to get their material to rank in the SERPs.

If you’re a small business trying to break into your industry, you should research what other businesses in your field did that were successful. In essence, you should keep an eye on and learn from your competition regardless of how well you are doing.

5. Consider PR link-building initiatives

Running a PR link-building is an intriguing tactic you may try to raise the Domain Authority of your WordPress website. A successful campaign may provide great results, but it can be challenging to implement. GAME began contacting media after creating a page and coming up with a campaign idea. The ironic campaign received a great deal of media coverage. That publicity led to backlinks from several authoritative websites.

6. Utilize plugins to promote social interaction

Utilize WordPress plugins that are in line with your objective or marketing strategy to improve social media interaction across numerous platforms. You should check out some of the excellent social networking plugins available.

Another social media plugin you may use is Social Auto Poster. You may use this tool to automatically post material on social media. Audiences are drawn to polls and contests as well. Create competitions for your social media page to promote your WordPress website with plugins like Contest Hopper.

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It takes time and dedication to increase the Domain Authority of your WordPress website. Our WordPress development agency believes that following these steps you can improve your website’s ranking on the SERPs and attract new leads.