7 Reasons Why Digital Publishers Should Use WordPress

by Vipe Team in WordPress Development; Published on 06.03.2022

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It’s crucial for publishers in the digital age to have a robust solution that allows them to present their web content in the best possible light. Even though many of them still publish paper materials, their digital publications have become a primary source of readers. Online content has more interactive elements, is more accessible, and can meet the needs of a bigger audience.

Digital publishers’ websites need to handle high traffic and deliver content swiftly, without causing any interruptions to visitors. That’s why they heavily rely on their CMS to maintain the quality of their website, and that is why so many have chosen WordPress.

Major digital publications such as TechCrunch use WordPress to deliver their quality content. WordPress is the most widely used content management system, powering more than 40% of the web. Although it originated as a simple blogging platform, it has evolved into much more in recent years.

Today, WordPress is a powerful solution that can be tailored to the demands of digital publishers, LMS systems, SMEs, and other businesses. In today’s article, our WordPress development agency will look more in-depth into why digital publishers should use WordPress, and what makes the system suitable for handling, and delivering effortlessly big amounts of content.

1. Excellent Editorial Experience

WordPress is popular for many reasons, one of them being its intuitive and user-friendly administration interface. There is no need to have the skills of WordPress developers to use the platform.

That’s crucial since it enables big publications to publish large numbers of stories every day. Low productivity, exhaustion, and frustration can all arise from a bad editorial experience.

There is not a single publication that can allow such losses. This industry is dynamic, and any team working in it needs a digital environment that allows it to complete its tasks efficiently. Every team requires a unique workflow that will guarantee the high quality of the published content.

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That’s why WordPress is such a great CMS option – it delivers a flexible editorial experience that answers the needs of the modern publishing process. WordPress allows customization and extension of its backend, leaving even more room for opportunities.

2. Great Amount of Integrations

WordPress is an open-source system which means anyone can contribute to improving it. As a result, the system offers a variety of plugins that can enhance your site’s functionality. Our WordPress development agency believes the right plugins can help any team improve its publishing process.

The best part is that they can save time and automate numerous tedious activities for any digital publication, all while increasing the general functionality of the site. Furthermore, because of the large range of integrations, anyone can discover a solution that meets their needs and wishes.

3. Customization Options

Although it is critical to offer content quickly and simply, any digital publication’s website must also have an attractive appearance. That’s why our WordPress development agency believes that any company can benefit from using a WordPress theme.

Like the plugins, the system has an abundance of different themes – both free and paid. Consuming content online is different from consuming it on paper. Readers rarely read whole articles, and most often they skim through them. A good design can significantly improve the reader’s experience, and reduce distractions.

4. SEO-friendliness

Our WordPress development company believes that one of the top reasons WordPress is the best option for digital publishers is its SEO-friendliness. Search engine optimization is critical, and following its best practices has become a must for everybody who produces information online.

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Although estimated digital publishers usually have a large and dedicated audience, smaller ones count on every single web user. Publishers can increase their chances of reaching their target audience by optimizing their pages for SEO. WordPress comes with built-in SEO features, plus there are a plethora of plugins available to assist you in promoting your website.

5. High Security

It’s needless for our WordPress development agency to say that security is a key factor for any digital publishing company. They cannot take the risk of getting hacked and harming user data. Fortunately, WordPress is not only secure at its core, but it also has a dedicated security team that guarantees that all websites receive regular updates.

If you need more security there are also dedicated plugins. Keep in mind that plugins that are not getting updated regularly usually cause security holes. That’s why before you download anything, double-check that the team behind it is still working on it.

6. Mobile Optimization

The majority of users online browse through mobile devices. This determines the need for digital publishers to optimize their websites accordingly. That is a technique that our WordPress development agency feels would ensure that they not only keep their current readers but also attract new ones.

WordPress is a system that will help make your website more mobile responsive. That is a feature digital publishers should consider according to our WordPress development agency. The platforms’ themes and plugins can assist you in making your website more mobile-friendly with less effort.

7. Ownership of the Content

Due to its open-source nature, WordPress provides complete flexibility. Digital publishers must have complete control over their content. Any user can easily save or export content using the platform. Their material will not be affected in any way, whether they are switching templates or hosting providers. Our WordPress development company wants to remind you that there aren’t many other CMS platforms that can provide digital publishers with the same level of flexibility.

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Some, for example, only enable you to export posts without the media content and then force you to manually download the media. That would be a waste of time, particularly for publishers who are constantly releasing enormous amounts of content.

WordPress Benefits Digital Publishers of All Sizes

WordPress has come a long way since its first appearance as a blogging platform. Because of the system’s limitless features and capacities, many people have trusted it to secure their online presence. The system continues to evolve and expand thanks to the dedicated staff behind it.

All of the characteristics discussed in this article by our WordPress development agency are why we are confident that digital publishers will gain greatly from using WordPress. The CMS is capable of handling the dynamism of today’s publishing industry and providing robust solutions to meet its requirements. WordPress offers a plethora of opportunities for anyone that creates and distributes content.

In conclusion, we want to remind you that if you are on the hunt for an agency for your digital publishing organization, you have come to the right place. Our WordPress development agency, Vipe Studio, offers high-quality solutions, including WordPress development for media and publishing organizations.

Our team of expert developers provides first-rate services to help any digital publisher serve its large-scale audience’s needs and manage content efficiently. If you are ready to establish your presence, do not hesitate to contact us!