3 Types of Quizzes for Your WordPress Website That Your Audience Will Love

by Vipe Team in WordPress Marketing; Published on 28.11.2021

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You’ve stumbled upon an interesting website, or you’re just mindlessly scrolling through your social media feeds. When all of a sudden… You see something that grabs your attention. Something so powerful and magnetic, you simply can’t scroll past. Your eyes get wider, your heart starts beating faster, your hands get shaky.

There is no going back now. You take a deep breath, and you finally click on the thing that sparked so much excitement in your soul. It’s a quiz. And not just any quiz. It’s a quiz that promises to answer the most burning question of your heart – “If you were a pizza, what kind of pizza would you be?”.

Here’s the thing. Our WordPress Agency for Development believes that quizzes have a distinct irresistible quality to them. By the way, our belief is totally backed up by the latest statistics, according to which 82% of people who see a quiz in their timeline will click on it and take it. Look, sometimes you just got to know what kind of pizza you are, okay? It’s important.

Joking aside, we truly think that quizzes are something more than just a fun pastime. A quiz can actually have many benefits for your business, especially if you’ve chosen a professional WordPress website development service. Yes, your WordPress website definitely deserves to have a quiz on it.

By creating quizzes for your site you’ll be able to increase engagement, generate leads, and get to know your audience. All of that at the same time. This is a pretty cool opportunity, so you probably wouldn’t want to miss it, right?

Well, you’ve certainly come to the right place because in today’s article our WordPress development agency is going to tell you what are the 3 best types of quizzes you can construct for your site. Trust us, your audience won’t be able to resist them and will love them. We’ll also discuss the overall benefits quizzes can have on your website.

So, without further ado, let’s go and find out what types of pizzas we are! Oh, apologies! What we meant was “Let’s go and discover what are the 3 types of quizzes your WordPress audience will love the most!”. Ok, here we go!

Benefits of Using a Quiz on Your WordPress Site

And so, as our WordPress development company already mentioned, quizzes are undeniably fun. However, just because something is fun, doesn’t mean it can’t also be beneficial.

We believe that quizzes can be a powerful business tool when used strategically. In the next few points, we’ll discuss the biggest advantages you can gain if you choose to create a quiz for your WordPress website.

Quizzes Help You Boost Your Website Engagement

Interactive content should be a big part of your WordPress website development. Why? Because people love this type of content.

Interactive content is, first and foremost, engaging. A quiz is an excellent way to engage your audience and make visitors spend more time on your site. This can work exceptionally well if your test results point to other relevant resources and content on your website.

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By boosting your website engagement, quizzes can also have an indirect positive effect on your SEO. How so, you may ask?

Well, our WordPress Agency for Development has told you this many times – the longer time people spend on your site, the lower your bounce rate will be. This means that search engines will get a signal that your website’s content is engaging enough to keep visitors on it instead of sending them away.

Quizzes Help You Learn More About Your Audience

As you probably know, quizzes are generally enjoyed by people because they help us gain deeper insight into our own personalities. Similarly, you can use quizzes after you’ve completed your WordPress website development to learn more about what your audience really needs.

For instance, you can create a quiz titled “What is the website of your dreams?” and the results will tell you a lot about what people are looking for when choosing a web development company.

Depending on your industry, you can tie in your quizzes with the products and services you provide. Doing so will help you learn more about your audience’s preferences and their pain points. It will also give you some ideas about how you can support them in their buyer journey.

Quizzes Help You Create More Targeted Marketing Campaigns

When you set up a quiz after you finalize your WordPress website development, you can easily use the responses you’re getting to segment your audience into various groups.

Those segmented groups can be of great help if you want to send more targeted marketing campaigns.

After all, the best marketing campaigns are specifically targeted to cater to the preferences and interests of particular groups of customers.

Our WordPress development agency reminds you that targeted marketing campaigns usually result in better conversion rates, especially in the long run.

Quizzes Help You Generate Leads

Quizzes are a fun and effective way to generate leads for your business. There is a catch, though.

Our WordPress development company wants to stress something very important. For a quiz to be an effective lead generator, the questions and the results in it must be related to your products, services, and offers.

If you create a quiz that is totally unrelated to your business, no matter how fun it is, you risk attracting a bunch of people who have no actual interest in your products or services.

Obviously, these people aren’t part of your target audience, and they will probably never turn into clients. So, be careful and always create quizzes with your distinct business goals in mind.

3 Types of Quizzes for Your WordPress Website

Now that you know the amazing benefits a quiz can have for your online business, it is time for us to suggest 3 types of quizzes you can use once you’ve completed your WordPress website development.

You can make these types of quizzes work for pretty much any industry, and they can be enjoyed by a wide audience. This makes them a perfect attention grabber that can be utilized by small and large businesses alike. Let the quizzing begin!

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1. Personality Quiz

The first type of quiz we can suggest for your website is the so-called “Personality quiz”. This is probably the most popular type of quiz. Why? Because people always want to find out more about themselves.

Our WordPress Agency for Development advises you to create a personality quiz for your website if you need something that is both entertaining and reach-oriented. You can use this type of quiz to entertain people with some light content around your topic.

Personality quizzes generally tend to generate a lot of shares, and they can be very beneficial for growing your email list.

However, you should also know that this type of quiz has a significantly lower conversion rate than a helpful quiz.

Examples of personality quizzes you can set up after you finish your WordPress website development include:

What type of blogger are you?
What does your movie taste say about your personality?
What type of web developer are you?

When you create a personality quiz, our WordPress development agency advises you to keep it between 5 and 10 questions.

Also, it is best to use images as answer choices. Don’t forget to encourage people to share their results by positively framing them and including sharing buttons on the result pages.

2. Assessment Quiz

Assessment quizzes need to be impressive, especially if you’re aiming for quality leads. This type of quiz can help you get new subscribers who also fit your ideal audience profile.

If you choose to set up an assessment quiz after you complete your WordPress website development, you’ll want to make sure that even if a person doesn’t subscribe, they will still receive helpful information from their quiz results.

Assessment quizzes tend to have a high conversion rate. They can also bring quality subscribers who will remember you and will likely engage with your content in the future.

This type of quiz will give you invaluable insights into your target audience and will supply you with many new content ideas.

However, our WordPress development company warns you that not many people will take this type of quiz immediately and it probably won’t be widely shared.

Here are some examples of an assessment quiz:

What should your brand’s logo be?
How good is your About Page?
Is WordPress right for your business?

When you create an assessment quiz for your website, our WordPress Agency for Development suggests you spend enough time coming up with the questions.

You should make your quiz as long as you think you can keep people’s attention. The most important thing here is to ensure that the results are truly helpful, even if you can’t positively express them.

3. Scored Quiz

Scored quizzes are best described as educational and helpful. With this type of quiz, your main focus shouldn’t be to gain new subscribers but rather to give valuable advice to your existing followers or to whoever comes across it.

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If you choose to set up a scored quiz once you finalize your WordPress website development you can experience a lot of benefits. For example, scored quizzes are valuable for your readers, and they take less time to create as opposed to a quality post.

Scored quizzes help people remember your business and they build trust in your audience as you’re demonstrating your expertise through them. They can also help you get some new subscribers over time, especially if you use an opt-in on the results page.

Our WordPress development agency suggests you put a link to a blog post on the results page of your scored quiz. This can drive some additional traffic to your website.

One drawback of scored quizzes is that not many people will subscribe unless you offer an additional freebie.

Here are some examples of a scored quiz you can use to come up with your own idea:

How much do you know about SEO?
How many of these common SEO mistakes do you make?
Do you know which of these shady SEO practices can actually harm your website?

When you’re creating a scored quiz after you complete your WordPress website development, it is best to design it in the form of a multiple-choice knowledge quiz. We advise you to keep it between 7 and 10 questions.

The final score should look something like this: “You got 5 out of 10 right”. As with all other quiz types, you should encourage people to share their results by including sharing buttons on the result pages.

Create a Quiz for Your WordPress Website That Your Audience Will Love!

We hope that with this article we managed to convince you of the benefits a quiz can have for your business, once you finalize your WordPress website development. Quizzes are an amazing form of interactive content, and they can and should be used to capture some quality leads.

Think about integrating one or two quizzes into your content marketing plan. They are pretty easy to create and can spice up your content. What’s more, a quiz is a lot more fun than a standard lead capture because the participant gets to interact with your business, and they get something out of that interaction at the end (like a result).

Our WordPress development company reminds you to create quizzes that are relevant and attractive to your target audience. Your end goal should be to generate leads that can be successfully turned into customers.

You have an awesome idea for a quiz, but you still don’t have a website where you can set it up? We can help! Vipe Studio has many years of experience, and we would be more than happy to build the site of your dreams.

The WordPress website development service we offer is world-class, and we believe that long-term partnership with our clients is the way to go. So, don’t hesitate and contact us today. We’re awaiting your inquiry!