Performing Launch Checks for an eCommerce Store

by Supriyadi in WordPress Development; Published on 31.08.2021 Last updated on 25.08.2022

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Launching a professional eCommerce store is not an easy task to do. There are several procedures that you need to do, so you can ensure that you can get a successful launch. Every step, including the store navigation, website copy, security certification, etc, needs to be checked in detail with effort and patience.

In order to help you prepare everything you need to do for the eCommerce launch, the experts from our WordPress development agency have written this article for you. Here are several checks that you need to perform before you can launch a successful eCommerce store.

Check the Brand Colors and Imagery

This is the first recommendation from our WordPress development agency. The design of your website will define the overall layout of your digital store. It will convince your visitors to engage with your services and products.

Good web design will ensure customer retention. Many professional WordPress development agency experts also recommend the use of consistent brand colors for generating a good brand recall.

You also need to put some interesting and high-quality images in your website. Optimize all photos you publish on your website, so they can be loaded quickly across all devices and platforms.

Easy Navigation and Simple Site Search

When you contact the experts from our WordPress agency for development, they can recommend you to check on this factor – you should put the best product images on the homepage. You can feature some of the best product images on the homepage and you can also include compelling text as well as videos for grabbing the attention.

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You can also offer quick access to the checkout and cart pages for the customers. Don’t forget to put a simple search function for helping your customers browse your website. Pay attention to the loading time for your website. Most customers will be happy when they are visiting any fast-loading websites.

Check the Overall Store’s Functionality

If you don’t have time for doing this step, our experts at our WordPress development agency can help you check the overall functionality of your store. Your eCommerce store needs to work well with proper linking, easy access, and also a convenient system.

Our WordPress development agency can recommend you to check all of your links, including any links on the footers and headers. Please ensure that you check all settings for the links to the external sites. You have to use a clear call to action button so you can grab your customers’ attention instantly.

Ensure the Site Accessibility of Your Website

This is another important factor that we recommend at our WordPress development agency. Almost 15% of the world’s population live with some kind of disability problems. They may have challenges when reading your website. As a website owner, you can offer accessibility for people with disabilities.

You can run some WordPress accessibility tests, such as WAVE for checking the ADA and WCAG compatibility. Our experts at our WordPress agency for development can help you adjust some of these elements, including titles, headings, images, fonts, etc.

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Optimize for SEO

SEO will be one of the best ways to optimize your website. You can attract a lot of visitors organically when you optimize your website for SEO. There are several steps that you need to do based on our experience at our WordPress development agency.

You have to write interesting and compelling meta descriptions, add alt text for all of your images, create a sitemap, and also customize the URL structure. It is also a good idea to consult with our experts at our WordPress development agency about how you can boost the ranking of your website on the search engine.

Launch Checks Ready!

After you prepare everything for your eCommerce store, you need to test it before launching it. By doing this, you will ensure that you can offer the best user experience for all users on your website. It is always a good idea to do a proper analysis for checking out the result of your store.

Google Analytics can be a perfect tool that you can use to help you analyze the overall performance of your website every day. Following all of those launch checks can help you prepare the best procedure for your eCommerce store.