Tips and Tricks for a Successful Email Newsletter for Your WordPress Website

by Vipe Team in WordPress Marketing; Published on 22.09.2021

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Email newsletters are a tricky thing. They can be incredibly beneficial for your website. However, that doesn’t mean that every single newsletter out there possesses a top-notch marketing magic spell that works wonders. On the contrary, you need to be quite the marketing magician in order to create a newsletter that is truly engaging and valuable for your target audience.

Our WordPress Agency for Development believes that an email newsletter can be a very solid foundation for any marketing plan. You might be thinking that email is becoming a somehow old school means of communication. Trust us when we tell you that this is entirely wrong – email is still going strong and it doesn’t seem to be going away anytime soon. What’s more, an email newsletter can help you build a relationship with your users. It is also a good way to bring them back to your website and possibly convert them into customers.

An email newsletter can be one of the most effective tools you implement after you finish the interesting process of WordPress website development. And by the way, if anyone ever tells you that the only reason you should be considering creating an email newsletter is if you’re selling products, please take that advice with a pinch of salt. The truth is that you can use a newsletter for many purposes and these include promoting your website, blog, podcast or any other content you put out on the Internet.

This is why, in today’s article, our WordPress development agency will tell you some useful tips and tricks that will help you create a truly successful email newsletter. By implementing these tactics, you’ll see that it is not so difficult to make a great newsletter as long as you keep your audience’s needs in mind. Let’s begin by first going into a little more detail, regarding the nature of an email newsletter.

Email Newsletters Explained

So an email newsletter is basically a form of online communication that can be used to send news and updates about a company, product, or non-profit organization. As the name suggests, people receive these updates once they join your email list. This obviously happens after they provide you with their email address. In the marketing world, these users are called subscribers, leads, or contacts.

Our WordPress development company wants to point out that email newsletters can be used in a variety of ways, depending on the different organizations and individuals who employ them in their practice. For example, if you have an eCommerce business you might use them to send users product information and the latest updates on your online store. And if you’re a blogger, you can make an email newsletter to send content updates, increase traffic, and build a loyal following.

An important thing to remember about newsletters is that they are email subscriptions in which messages are being sent with a certain frequency. That could be once a week, once every three days, or whenever a subscriber takes a specific action. If you are ready with your WordPress website development and you’re wondering what content you should include inside your newsletter, you must remember that there aren’t any strict rules. Just make it relevant to your Digital Marketing strategy. Here are a few examples:

You can include an eBook;
You can point to your most recent articles;
You can add product offerings;
You can offer discount coupons.

How Can Newsletters Help the Digital Marketing Strategy of Your WordPress Site?

Before creating a newsletter for your website, our WordPress Agency for Development wants to tell you exactly why this type of tool is of crucial importance for your digital marketing and sales strategy. Your blog plays a huge part in your marketing efforts. Its biggest purpose is to offer valuable content for your visitors and to convert them into leads. This is why so many successful businesses put a great focus on their blogs and create content that is specifically optimized for search engines (also known as SEO).

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It’s amazing if a visitor stumbles upon your blog but this is not enough by any means. You should strive to convert that random visitor into a lead and then make them your customer. How can this be achieved? One of the most effective ways to do that is by implementing newsletters in your email marketing strategy. As our WordPress development agency already told you, newsletters are in no way an outdated tool. Email marketing brings amazing results to successful companies every single day.

Seriously, if you don’t believe us, just take a look at a few statistics from the Email Marketing Trends 2018 research. These should convince you of the importance of email newsletters:

76,7% of businesses implement email marketing strategies;
94,3% of companies that don’t use email marketing have a plan to make a strategy in the future;
96,1% of businesses that use email marketing have seen positive results from it;
58,1% of companies that employ email marketing attract their audiences through sign-up forms in their blogs.

Another fact that our WordPress development company can tell you is that more than 75% of people visiting your website today will never find it again. We don’t mean to scare you with that – it’s just how it is. The Internet is simply too vast and there is an enormous amount of content out there. Don’t worry though because if you choose to start an email newsletter you will be able to easily convert those website visitors into subscribers. By joining your newsletter, you will keep in touch with them and the chances of those visitors returning to your site will grow exponentially.

We’re aware that you might be thinking that social media could be a lot more beneficial for building your online presence and attracting new visitors to your website. While our WordPress Agency for Development agrees with the importance of using social media channels, we need to remind you that you don’t own those social media platforms. Facebook and Twitter may actually limit your audience’s reach. What’s more, you can’t be absolutely sure that your users are checking their social feeds all the time.

Do you know what’s the one thing that Internet users check at least several times every day though? That’s right, their email inboxes. A lot of users have their email notifications turned on, on their mobile devices, which means that they are constantly checking those throughout the day.

Should You Start an Email Newsletter?

Many clients of our WordPress development agency often ask us whether it’s a good idea to start an email newsletter or not. The short and definitive answer to that question is “YES!”. Even if you have just finished the process of WordPress website development, we advise you to not waste any time and to start building your newsletter right away.

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The more you postpone the creation of your newsletter, the bigger risk you take in losing money, subscribers, and potential customers. We would like to assure you that email marketing is a beneficial strategy no matter what industry you’re in or what kind of business you run.

If you have a business website, regardless of its size, you can always see positive results from implementing a newsletter into your overall marketing strategy. This is a proven and cost-effective way that can help you stay in touch with your potential customers, existing customers, and website visitors.

You’ve chosen a WordPress website development service that is focused on building an eCommerce shop? Then email newsletters are your thing! Did you know that one study found that more than 44% of users who have received a promotional email have made at least one purchase based on that?

This is true and it means that if you’re running an online store, you can use email marketing to convert abandoned carts into paying customers. A lot of successful businesses have been implementing this practice for years and they have effectively turned thousands of casual visitors into buyers.

Here are a few more reasons that our WordPress development company can give you to convince you to start your email newsletter today:

You will update users via email so they’ll have a reason to return to your website again;
You can build a loyal following without counting on third-party platforms like social media;
Since you have zero control over search engines or social media, your search rankings can drop and your social media profiles can get suspended for no obvious reason. The good news is that you own your email list and it is entirely up to you to make it work for the benefit of your business.

Tips for Creating a Successful Email Newsletter for Your WordPress Site

Our WordPress Agency for Development was curious to find out that in 2018, the number of global e-mail users amounted to 3.8 billion users. Wow, that’s a lot of people. Another interesting study discovered that 48% of participants would be happy to receive email updates from their favourite brands.

What does that tell you? Apparently, users really want to get emails from their preferred businesses. With that in mind, the only thing that’s left for you to do is to create an awesome newsletter that people would gladly subscribe to. Since email marketing is not a new concept, experts are constantly coming up with new ways to grow their email lists.

So now our WordPress development agency is going to share with you a few tips and tricks that can be used to create a successful email newsletter.

1. Use Lead Magnets

Do you know what lead magnets are? These are special offers that can be used as an incentive to convince people to join your email newsletter. These special offers can include:

Exclusive download;
eBook;
Helpful resource;
Discount coupon.

Our WordPress development company likes this strategy because it works extremely well. Lead magnets offer users instant gratification as they get value for performing a certain action.

2. Offer Content Upgrades

Content upgrades are another good tactic that our WordPress Agency for Development recommends. They work similarly to lead magnets because they offer users an additional piece of content. You can think of it as bonus content that can be downloaded only after the user has signed up for your newsletter.

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If you’re not sure how to make content upgrades work, we can give you a few suggestions. It is easy to add content upgrades to your existing content. This can be done in the form of:

A checklist;
A PDF download of the article;
A case study;
A research report.

3. Use Giveaways to Grow Your Email List

Our WordPress development agency has noticed that viral giveaways are one of the fastest ways to successfully build an email list. These are great because they help you turn your website visitors into true, dedicated brand ambassadors. What do you get in return? Well, you get:

Increased website traffic;
Email subscribers;
Faster social media engagement without relying on paid ads.

4. Focus On Creating High-Converting Landing Pages

Another thing that our WordPress development company wants to point your attention towards is creating high-converting landing pages. By using those types of pages, you can see a significant boost in our conversions. How is that possible?

Well, you see, landing pages are targeted for particular use-cases. For example, you can create a landing page for:

Webinar registration;
Lead magnets;
Lead forms.

5. Use Your Website to Your Advantage

When people start visiting your site after you have finished the process of WordPress website development, you can safely assume that they are interested in the content you’re publishing or the products you’re selling. So when you’re creating a signup form for your email newsletter, you need to make sure that people can see it.

Our WordPress Agency for Development advises you to include a link to your form on every page of your site. Another useful trick is to point your visitors’ attention to the fact that you have a newsletter by adding a popup on your website’s pages. Any attention-grabbing device will work just fine.

Your main goal should be to make the subscription process easy for your audience. But they first need to know that there is a spectacular email newsletter they can subscribe to. So don’t be shy and promote your newsletter across your website – if it is a quality one, people will be sure to subscribe to it.

Create the Greatest Email Newsletter for Your WordPress Website!

Creating a quality email newsletter can be of great use for your business after you finish the exciting process of WordPress website development. Knowing how to make an engaging newsletter that people would want to subscribe to is essential knowledge for anyone who works in Digital Marketing. People who have their own blogs or business websites can also benefit immensely from making a good newsletter.

Our WordPress development agency wants to remind you that email newsletters can be of great assistance when you wish to connect to your customers or followers. A quality newsletter will not only provide your audience with value but will also present you with new ways to create engaging content that can further grow your business.

If the thought of making an email newsletter is still a distant one for you, you likely don’t have a website yet. This shouldn’t be a problem because Vipe Studio offers a highly professional service for WordPress website development. So the moment you make up your mind just contact the experts from our agency and we’ll begin building the site of your dreams together.