Social Media 101: All the Basics for Your WordPress Website

by Vipe Team in WordPress Marketing; Published on 02.03.2022

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Social media has become an integral part of our lives. Most of us use it daily – be it for connecting with our loved ones or for following the latest trends in our favorite niche.

Social media has also proven itself to be a great platform for businesses of all kinds. It has given them a more innovative way to present themselves in front of customers, and establish better relationships.

As a result, social media marketing has become one of the best tools for businesses to secure their online presence, and attract new customers. This is especially true in the case of eCommerce, as these businesses require a significant amount of traffic to their websites.

Today, our WordPress development agency will take you through the basics of social media marketing so you can popularize your brand, and build a loyal audience that loves and shares your content.

Why is Social Media Marketing Important for Your WordPress Website?

Having a well-developed social media marketing strategy is crucial for the success of your website and your business.

Our WordPress development company understands that running a website is not easy. It requires effort and determination, especially in the competitive market of online businesses. Attracting customers’ attention may be extremely hard, yet they are at the core of what you are doing.

The more visitors land on your pages, the more leads, and sales you are going to have. Whether you have recently started your business or you have been in the game for some time, social media marketing is a great way to bring in more customers.

Besides, the field of social media marketing is extremely fast-moving which means there is always something new to be learned. This determines the need for businesses to stay up-to-date and optimize their websites accordingly.

If you use it correctly, social media can provide you with an interactive way to build a loyal customer base. If you want this to happen, our WordPress development company advises you to learn the fundamentals of social media marketing.

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The basics will help you always stay relevant, and ahead of the game even when the platforms are changing. They will serve as the foundation you need to understand how social media works and suitably optimize your website.

Social Media Basics to Grow Your WordPress Website

Now that you know how powerful social media marketing can be, our WordPress development agency suggests we move on to the main part.

There are several practices you need to apply to make the most out of your social media marketing strategy and grow your WordPress website. If you are ready to understand how then keep on reading.

Choose Your Channels Wisely

The first step is to select your channels since there are numerous ones to choose from. Larger brands are active on multiple platforms, but small companies should concentrate on 3-5.

Our WordPress development agency reminds you that the most popular ones are Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more. Instead of trying to be present in all of them, consider which ones are the most suitable for you according to your industry, and audience.

Create a Strategy

Our WordPress development agency warns you that simply creating, and posting content won’t get you very far. If you have a blog, you know that your articles won’t get read if you don’t develop a strategy and implement SEO practices.

The same goes for social media – you need a strategy that will capture your customers’ attention and will set you apart from the crowd. After you create a profile, optimize it by adding images, including your brand message, etc.

Our WordPress development company encourages you to follow as many accounts in your niche as possible to show your interest and activity. After that, you need to create the strategy we are talking about. Deciding what you want to post and when depends on your needs, and goals.

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Another thing our WordPress development agency would advise you to do is to create a content calendar to stay organized and always have something to post.

When it comes to the best time to post on social media, things can vary. However, we would encourage you to stay consistent and creative. This will guarantee you a loyal following.

Promote, Promote, Promote

Promoting is crucial if you want your content to serve its purpose. You need to show people that you are creating and that your content can bring them value. To promote your social media, you can use other channels.

Our WordPress development agency believes that your email newsletter and blog are a great way to encourage more people to follow you on social media. Promotion is key – whatever you create, always show it to people.

Make Your Website Mobile Friendly

The majority of people use social media on their phones. Mobile traffic will only continue to grow in the future. It is no surprise that making your website mobile-friendly is critical for ranking high in the search engine.

If you want people to be equally engaged on your website, and your social media profiles, you will need to ensure your pages are mobile optimized. Our WordPress development agency encourages you to make sure your design is responsive and looks good on all types of devices.

If your website doesn’t answer this basic requirement, there will be negative consequences for your site such as low bounce rate, less user engagement, and loss of sales.

Use Social Media Share Buttons

If you want to connect your WordPress website with social media, you need to add social media share buttons. These buttons will encourage users to share your website’s content and engage with it better.

WordPress has a built-in feature for adding such buttons but it is quite basic. That’s why our WordPress development agency would encourage you to use a plugin like Easy Social Share Buttons that has many features.

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Monitor and Analyze

It may be great to finally have your social presence up and running yet that doesn’t mean your job is done. Social media is extremely dynamic and ever-changing. That’s why it is extremely important to always stay on top of trends and everything happening.

Our WordPress development agency believes that the best thing you can do to ensure your strategy gives results and helps your WordPress website grow is to monitor how you are doing. Analyze which is your top-performing content, how engaged your customers are, is there an increase in your sales, etc. That’s how you will continue to grow and expand.

Grow Your WordPress Website Through Social Media Now!

Undeniably, social media is a powerful tool for businesses. With the help of social media marketing, you can attract more visitors to your website and reach the right audience. Customers would love to see that you are active and engaged and not only selling products and services.

We hope that our tips were helpful and you will be able to apply them to your WordPress website and business. It may take some time to reach your goals but with motivation and consistency, it won’t be long.

However, the best thing you can do to grow your business is to ensure you have a well-optimized website. That’s why it is best to leave it in the hands of professionals – like the ones at our WordPress Agency for Development, Vipe Studio.

Our expert WordPress developers have years of experience in building and maintaining first-rate websites. If you are ready to grow your business in the digital environment, do not hesitate to contact us. We would love to hear from you soon!