How to Prepare Your WordPress Website for the Holiday Season (2021)?

by Vipe Team in WordPress Marketing; Published on 06.12.2021

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The snow is falling outside. The Christmas classics we are all guilty of listening to far too many times are blasting. You’re holding a warm cup of coffee while doing a Google search on how to optimize your WordPress website for this year’s holidays.

Although this scenario sounds ideal, most times it is not even close to reality. Marketers and website owners are stressed out during the holidays. The expectations are as always set way too high and they need to satisfy every customer’s needs and wishes.

For most businesses, this time of the year is when they can boost the revenue of the company. Growing your business through the holidays is a hard yet doable task. By optimizing your website, you can make the most of this season for your business.

In today’s article, our WordPress development company will take you through some of the best tips you can include in your strategy to boost sales and grow your business during the holidays. If you’re ready, then let’s dive in.

Why Bother Getting Your WordPress Website Ready for the Holidays?

The Holidays are the most magical time of the year. The time where the whole world seems to change into a white fairy tale of Christmas joy. However, as great as this may be, no one can deny the fact that today we spend a lot of our time on the web – surfing, working, watching movies, reading, etc.

That’s why it is not surprising that web users want to feel the magic of Christmas online too. Getting your WordPress website festive can make your business stand out from the rest. Adding some of that Holiday spirit into it can improve sales and boost conversion by turning visitors into buyers.

Anyhow, our WordPress development agency reminds you that going over the top with decorating your site may have the exact opposite effect. That’s why it is best to stick to simplicity, minimalism, and elegance.

How to Prepare Your WordPress Website for the Holiday Season?

There are several ways to get your WordPress website ready for the holidays this year. That’s why our WordPress Agency for Development has compiled a list of the most effective strategies for transforming your website into a Christmas fairytale that draws clients and promotes sales.

Make Your Design Festive

Getting your design holiday-optimized can put your visitors in the mood for holiday shopping. The proper design can encourage people to buy from your WordPress website much more. On the other hand, the regular homepage they usually land on won’t have any shopping effect on them during the holidays. Thus, it is advisable to spice things up a little bit.

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Because of the many features WordPress offers, you can do that fairly easily. There are tons of Christmas themes available such as Snowflakes and plugins such as WP Snow. Furthermore, you can add banners, graphics, fonts, and colors that match the holidays’ spirit. Our WordPress development agency believes that this will turn your visitors into buyers.

Adjust Your SEO Strategy

If you want to notice a positive effect from the holidays season on your WordPress website, you need to adjust your SEO strategy accordingly and add some new relevant keywords. This is how Google will understand that you offer holiday shopping and will push you up in the search results. Our WordPress development company believes that the proper SEO strategy is one of the key factors in your business’s success.

When a user is searching to buy a product or a service during the holidays, the target phrases and keywords determine whether your website will show up in the results. The best thing you can do is to combine the keywords your products’ target with usually and then add holiday ones such as Christmas, Holiday Season 2021, Holiday shopping, etc.

Post Holiday Content

More and more companies put their marketing efforts into producing high-quality, valuable content. This is the best practice when it comes to attracting organic traffic. In most cases, marketers rely on blog posts since they are the most convenient solution.

Our WordPress development agency believes that there are various reasons behind that. Blog posts can be easily tracked and analyzed, they are professional and provide great information and lastly, they can be easily converted into another type of content.

You can use your blog as a resource for your products and services. This way both your readers and your customers will benefit from your content. During the holidays you should create such content that will rank higher in the search results when people try to find anything holiday-related.

As our WordPress development agency previously mentioned, it is advisable to add holiday-based keywords. There are a variety of topics you can cover during Christmas and New Year. Something many businesses do is to create an eCommerce gift guide mentioning their products as well.

What is more, it is recommended to stick to your posting schedule. Although the holiday season is the time to relax and have time off, your readers and customers will most likely continue to browse. They will expect the regular posts – if not even more (have you heard of Vlogmas or Blogmas?) content than usual.

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There is no need to work during the holidays to achieve that. By planning and writing your posts in advance, you can get your well-deserved rest. Our WordPress development agency would advise you to use WordPress scheduling functions so your content posts automatically and you don’t have to bother with publishing it yourself.

Optimize Your Landing Pages

Landing pages convert visitors into customers, generate leads, collect email addresses, etc. To achieve the best results during the holidays, our WordPress development agency encourages you to make your landing pages as festive as possible. The first thing you need to do is to make your landing pages simple and remove any distractions that may confuse the visitors.

Anyone who lands on your site and pages must understand straight-away what you offer and what they could get from your products and services. Making your landing pages holiday-themed will give customers the impression that you have something festive to offer right away. This is especially important during the holidays when people are seeking gifts.

Prepare for the Traffic

Going shopping during the holidays always looks like you’re going on a war – thousands of people ruthlessly trying to reach the products they liked across the other part of the store. Things are no different when web users are shopping online, especially during promotions.

For most businesses, the holidays are the time of the year they notice an increased level of traffic. More and more people prefer to shop online instead of going to the store. Even those websites that only publish (holiday-themed) content must expect increased traffic. Thus, you need to be prepared to handle the traffic.

Our WordPress development agency advises you to make sure your pages load fast. There is not a single visitor who would wait if your website takes a lot of time to load. They would simply move on to the next one. Site speed and performance are critical if you want to improve your conversion rate this holiday season.

Be Mobile-Optimized

It is no secret that many, if not most, web users browse online through their mobile devices. Therefore, our WordPress development agency advises you to make sure your website is mobile-friendly. Customers all around the world shop through their phones very often. WordPress has many great responsive themes (like Divi) that will ensure your website looks as nice on mobile devices as it does on desktop.

Our WordPress development agency believes that the success of any company’s website lies in every single one of its elements. They should all be UX-optimized, speedy and most definitely they should deliver a great experience on any mobile device.

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Create Holiday Promotions

Most businesses will benefit from running promotions – they are an effective strategy to drive traffic and improve conversion rate. There is probably no better time of the year for running promotions than the holiday season. It’s when people are willing to spend more money while at the same time looking for offers and promotions.

Our WordPress development agency advises you to have a clear strategy when you want to organize a promotion. Think about which services and products you want to offer a discount on – why would it be helpful for your customers and will it be beneficial for them during the holidays? For example, does it make a good present?

There are many offers you can include. An example of one would be “Buy Two for The Price of One”. Another great strategy Our WordPress development agency encourages you to try is to offer something for free. When customers are buying something, you add a pop-up with the free item to stimulate their shopping behavior.

Get Your WordPress Website Holiday-Ready This Year!

Although the holiday season is usually associated with positive emotions, excitement, and joy, it can be rather tough for online stores and WordPress websites. Customers are searching for the perfect things to buy and they have higher expectations during this time. Furthermore, the competition seems to be even bigger.

However, this shouldn’t discourage you at all. If you include the tips and strategies that our WordPress development agency listed for you above, you can turn the holiday season into one of the most profitable periods for your business. The holidays can be the perfect time to improve the conversion rate – it’s up to you to play your cards right.

If you want more WordPress tips and tricks, you can visit our blog. We are now publishing holiday-related content too. Nonetheless, if you still don’t have a website for your business, then you can take advantage of the services we offer at our WordPress Agency for Development, Vipe Studio.

Our seasonal WordPress developers have years of experience in building top-notch websites. Thus, if you want to take over the digital world and position your brand properly, do not hesitate to contact us. Your website is your visit card – so if you want your customers to get the right impression, you must strive to have the best site possible.