How to Create an Email Newsletter in WordPress People Will Actually Read?

by Vipe Team in WordPress Marketing; Published on 25.10.2021

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Developing an effective digital marketing strategy is crucial if you want your business to thrive online. A strategy usually contains a lot of different components, one of them being an engaging newsletter. Thus, knowing how to create one in WordPress will be beneficial for both your business and your website.

Writing a newsletter and setting it up on WordPress are two different things that are somehow dependent on each other. Many focus only on one of those aspects, entirely forgetting or belittling the other one. However, our WordPress development agency knows how important it is to implement high-quality content and SEO practices in your newsletter.

For this reason, we’ve decided to combine these two and show you how to create an engaging newsletter that people will read in WordPress. We’ll show you tools you can use to build a newsletter all by yourself.

What is a newsletter, and why is it important?

Before we discuss how to create a newsletter, our WordPress development agency believes we should first look at the definitions. So what is a newsletter?

A newsletter is an email used to generate traffic and keep an audience engaged by sharing valuable and interesting information in the form of promotions, content, announcements, etc. It’s shared with the company or organization’s network of customers, subscribers, and prospects.

It is the main part of most digital marketing campaigns because it helps build strong relationships with your audience and maintain them in the long term. Our WordPress development agency sees newsletters as one of the most effective tools to expand your business and grow your brand.

How to create an engaging email newsletter?

Our WordPress development agency will take you through everything you’ll need to create a captivating newsletter that will help you generate leads. Keep reading to find out below:

Have a clear focus

The type of content you choose to create will determine the success of your newsletter. Hence, our WordPress development agency believes that this is the first thing you need to take into consideration before you move any further with your emails. A messy newsletter that has no clear focus whatsoever will never keep anyone’s attention for long. Many companies make that mistake because they want to tell their audience everything they can that concerns their business. However, there is no need to do so.

Before anything else, you must get to know your targeted audience extremely well. The easiest way to do that is to create a buyer persona (a description of what your ideal customer would be like). Nonetheless, if you already know your targeted audience, think about their relationship with your products. Why are they buying from you, what are they interested in, what do they do for a living, etc.? Ask yourself these questions, because they should guide you in which direction you should take your content.

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After all, your newsletter is all about your readers so make sure you provide them with valuable and engaging information they cannot find elsewhere. As our WordPress development agency previously mentioned, most newsletters attempt to do too much at once. This usually results in inconsistent content and no interest from readers.

Once you find your focus – stick to it. There is no need to make the whole newsletter about your business. You can concentrate on the part of it that will be most appealing to readers and then add news and promotions about your products. For example, if you sell some type of skincare, you can write educational content about it and then add something about your products as well.

No one would want to read self-promotion emails so unless you have something important and exciting to tell, try to produce only meaningful and educational content.

Set the right expectations

Now that you know what you’ll be writing about, let your subscribers know as well, on your subscriber landing page. Inform them of the last detail so they don’t feel misled with your newsletter after they start receiving it. If what you promised your emails will contain doesn’t match with reality, people will probably unsubscribe. This will result in a damaged reputation.

Therefore, our WordPress development agency advises you to be transparent and honest with your audience. Explain what will be featured in your newsletter and how often you would send it out. Communicating openly with your customers is priceless. It’s a great way to strengthen your relationship with your targeted audience.

Write captivating subject

Our WordPress development agency warns you that even if people do subscribe to your newsletter and even if you do provide them with the most interesting information, there is no guarantee they will open your email. Like headlines in magazines, your email subjects must grab your readers’ attention immediately.

You have to write in a manner that will make people click on them, otherwise, all of your efforts will be a waste of time. Keeping your subject the same every time will not inspire any action from your customers. Get creative, spice things up, make your subjects irresistible. That’s the art of great copywriting.

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Concentrate on one CTA

Your newsletter will most certainly include some type of calls-to-action. Although that’s great, a mistake many companies make is trying to convince customers to take many actions. However, in most cases, this results in no action at all.

Our WordPress development agency already pointed out that your content must have a clear focus. That’s why it is better to link your CTAs to your content. Make it specific so users don’t get distracted. For example, you should convince them to do one thing at a time – open a blog post, check your latest social media post, etc.

Try new things

Once you get your newsletter up and running, you must analyze how it is doing. It may appear to you that you’ve developed the best newsletter possible, but if your readers don’t find it useful or unique, it will lose its value.

Thus, our WordPress development agency encourages you to try new things and see what will work best for your company and audience. That does not mean to change the purpose of your emails every day, but rather try to analyze and track what works and what doesn’t.

3 tools to create a newsletter in WordPress

Our WordPress development agency took you through the best practices for writing a valuable newsletter. However, the design of your emails is just as important as its content. Making one is not the easiest task so we decided to help you with this endeavor. That’s why down below you’ll find the three best tools to create a newsletter in WordPress that generates leads.

MailPoet

The first plugin our WordPress development agency will show is MailPoet. It is extremely popular among WP users, mainly because it is suitable for any WooCommerce online store. You’ll need a third-party email service provider if you decide to use the standard version. There is also a more exclusive version, “Premium+Sending” that can send your emails without a provider.

It takes no technical knowledge to set the plugin up which allows you to start right away. Furthermore, you can manage your subscriber list through your WordPress account. If you don’t have the time to design it, there are many templates to choose from.

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Constant Contact

Our WordPress development agency believes that if you’re a small business that needs a newsletter, you most certainly have to try Constant Contact. But don’t feel limited – big companies can take advantage of it too. It’s an email service that many popular WP form plugins have integrations for so you can create a newsletter and a subscriber form fast.

The tool will allow you to build an email list and send emails. You can choose from the many templates so creating emails will be like child’s play. There is no need to worry if you encounter any issues. Constant Contact provides top-notch support.

Sendinblue

Last but not least our WordPress development agency presents you Sendinblue. It is one of the most popular email marketing services due to its ease of use and the simple plugin it offers you can add to WordPress. It is fully capable of sending emails through your website too.

It has many great features and a free plan anyone can try. Furthermore, if you experience problems, their customer service team will help you very fast. Nonetheless, the great range of templates is perfect for creating a visually appealing design both on desktop and mobile devices.

Is it still necessary to send out newsletters?

Many marketers believe that newsletters are dead, but that’s not the case at all. Email marketing is the most powerful one that’s proven to give great results. Saying that newsletters don’t work and no one uses them is like saying that chocolate is boring and no one eats it.

Thus, if you want to attract more customers and build better relationships with your audience, you need to create a top-notch newsletter. If there is one thing you would take from today article of our WordPress development agency is to keep a clean design that represents your brand’s vision as well as to create engaging and meaningful content that’s not too long.

For any WordPress-related questions, you can turn to our expert WordPress developers. They have many years of experience in building high-quality websites for our clients. We believe that the core of any online business is a great WordPress website. If you need help in building one yourself, don’t hesitate to contact our WordPress development company at any time.