How to Convert WordPress WooCommerce Visitors Into Customers

by Vipe Team in WordPress Development; Published on 18.10.2021

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eCommerce is definitely one of the best business endeavours you can take on right now. More and more people are choosing to do their shopping online every single day which is not surprising at all, given the fact that it is a very convenient way to buy goods of all sorts.

We have noticed that some of the savviest business owners nowadays seek a professional WordPress website development that is focused on building a quality eCommerce store.

This is absolutely understandable because WordPress offers the most solid eCommerce solution in the form of their extension called WooCommerce. WooCommerce is the most popular eCommerce platform in the world thanks to its ease of use and great scalability.

For our WordPress Agency for Development, WooCommerce is the ideal solution for both small and large startups and this is why we recommend it to all of our clients. However, choosing the right platform is only the beginning of the process.

The competition in the eCommerce industry is humongous at this point, which means that you’ll need to learn some tricks that can help you stay on top of the game. The most important thing you should focus on is finding a way to convert more visitors into end-users. In the end, you’ll obviously want to get more sales.

This is why, in today’s article, our WordPress development agency is going to share with you some simple, yet highly effective tips and tricks that you can use to increase your WooCommerce store’s conversion rate. Let’s boost your sales in no time!

Conversion Rate Is Very Important: Here’s Why

Running a successful online store is by no means an easy job to do. It requires constant work and efforts to ensure that customers visit your site and complete a certain desired action. This desired action is also known as conversion rate.

To measure your conversion rate our WordPress Agency for Development advises you to define very specific actions or goals. These can be signing up for newsletters, buying a membership, adding products to the cart, and more – it all depends on the type of business you have.

All in all, we believe you should be acquainted with the concept of conversion rate as soon as you begin crafting your WordPress website development.

Conversion rate can obviously increase your sales but that’s not all. It can also reduce the cost you spend on acquiring new customers. Did you know that marketing for new customers is actually way costlier than retaining old customers?

This is indeed true, and by increasing your conversion rate, you can also reduce acquisition costs and gain the trust of your customers. Why is this important, though? Well, the more loyal the customer base you build, the better performance you can expect from your WooCommerce shop.

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Tips and Tricks for Converting More WooCommerce Visitors Into Clients

With all this being said, it is now time for our WordPress development agency to show you just how you can convert more WooCommerce visitors into clients.

1. Secure Your Web Store

Internet users are becoming increasingly concerned with web security, and they carefully choose the online stores they shop from. This is why you need to make sure that your WooCommerce shop is secure and safe for users to make transactions.

Our WordPress development company reminds you that your online store is a hub of confidential information. You gather a lot of personal information, such as customers’ credit card numbers, addresses, and more.

To make your WooCommerce shop secure we recommend you protect it against threats and hackers with an SSL certificate. Additionally, you should always update your online store with the latest version of the platform, as well as the latest versions of the other extensions you might be using.

Remember to do solid backups, have strong password protection and make sure only reliable people have access to the dashboard.

2. Improve Your Product Descriptions

Another tip for increasing your site’s conversion rate that our WordPress Agency for Development can give you is to improve your product descriptions. You need to ensure that your potential clients have all the necessary information that can convince them the product is the right buy for them.

Product descriptions are super important as they help customers know whether the product meets their needs. We recommend you include details such as the build quality, colours, sizes, and other information about your products.

Additionally, you can also include a FAQ (frequently asked questions) section. Simply find out what are the most common questions that people might have about the product and put them on your product page.

3. A/B Testing

A/B Testing is a very important aspect of every professional WordPress website development. It allows you to experiment with your product pages and identify which elements help boost your site’s conversion rate.

You can perform A/B Testing for every aspect of your website separately. For instance, you can create two different landing pages. In this scenario, 50% of the visitors will be directed to page A while the other 50% will be directed to page B. The end goal is to determine which page leads to more conversions.

Our WordPress development agency recommends you do A/B Testing for your WooCommerce store to get valuable insight into what your customers want.

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4. Make SEO an Integral Part of Your WooCommerce Store

We’ve said it a million times before – if you want people to find your page easily, SEO (search engine optimization) is the key to success. After you complete your WordPress website development we recommend you research the latest trending keywords that are relevant to your WooCommerce store.

From there, you should optimize your WooCommerce shop with keywords to ensure your site ranks higher on Google search results. The higher your ranking, the more traffic you’ll get which, in turn, can help with conversions and increase your sales.

Our WordPress development company advises you to optimize all of your online store’s pages by using sitemaps, coding and keywords in product descriptions. Don’t forget to use the best copywriting techniques as well.

5. Have a Refund Policy on Your WooCommerce Store

In today’s world, you simply cannot run a successful WooCommerce shop without having a well-defined refund or exchange policy. Refund policies give customers peace of mind when they decide to make a purchase on your website.

This means that if they are not happy with the thing they receive, they can return the item or exchange it for something else that can better fit their needs. Our WordPress Agency for Development can guarantee you that a refund policy can really help with conversions on your site.

6. Make Your WooCommerce Store’s Navigation Easy

Once you begin the process of WordPress website development, one of the most important things you should consider is making sure that your WooCommerce site will have easy navigation.

A lot of the time, when customers visit your online store, they simply explore the products you have on your site. Other times, though, a customer comes with a very specific product in mind, and they begin looking for it.

This is why having a clean, modern, and simplified navigation is essential for your WooCommerce shop’s success. Our WordPress development agency suggests you provide your clients with advanced search bars and product categorization. This will ensure that your customers can easily search for and find their desired products.

7. Use Social Proof

No matter how good are the products and services you’re selling on your WooCommerce store, your visitors will need further proof to get convinced to buy from your business. This is where social proof can greatly benefit your shop, once you’ve completed your WordPress website development.

Customer reviews and ratings are a form of social proof that can help convert your site’s visitors into clients. Our WordPress development company recommends you enable different forms of social proof on your website.

In addition to customer reviews, you can also show testimonials, trust badges, real-time shopping proof, and more. This will entice customers to make a purchase.

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8. Use Pop-Ups on Your WooCommerce Store

Pop-ups are another effective way to convert WooCommerce visitors into customers. You can use this technique to offer promotional deals, as well as collect customer data. Pop-ups come in all shapes and sizes, such as click popups, scroll popups, exit-intent popups, and more.

After you finalize your WordPress website development you might think that pop-ups can be an annoyance to your site’s visitors. While you won’t be entirely wrong to think that, there is also solid proof that suggests pop-ups work.

For instance, did you know that exit-intent popups have a conversion rate of around 7-10%? This type of pop-up emerges when a visitor is about to leave your page. The pop-up can offer a coupon, or something for free in order to grab the visitor’s attention and convert them into an actual buyer. It’s true that pop-ups don’t work all the time, but they are nevertheless beneficial for customer engagement, which is worth the try.

9. Use Live Chat Support on Your WooCommerce Store

Last but not least, our WordPress Agency for Development recommends you convert WooCommerce visitors into customers by enabling 24/7 live chat support on your site. You can put a live chat icon on your website that will signal your visitors that you provide expert help or opinion whenever it is needed.

For replies to your customers’ queries, you can either use chatbots or have professionals available 24/7. Just make sure that your live chat support is efficient and fast in its replies – by doing so, you will increase the conversion rate of your WooCommerce store.

Increase the Conversion Rate of Your WooCommerce Store Today!

There are many things you can do to increase the conversion rate of your WooCommerce store. Our WordPress development agency advises you to try some of the tips we gave you in this article and see what tactic works best for you and your website.

The end goal of every eCommerce business that strives to be successful is directly related to increasing the conversion rate. There are many different techniques you can experiment with to achieve that goal. The important thing is to be consistent and stay up to date with the latest trends and marketing tricks that professionals recommend.

If you’re looking for expert WordPress developers who can build you a powerful WooCommerce store, then don’t hesitate to contact Vipe Studio. Our WordPress development company offers a world-class service that can set you apart from the gigantic competition in the eCommerce industry. We’re awaiting your inquiry!