How Can Customer Information Help You Improve Your WordPress PPC Campaigns?

by Vipe Team in WordPress Marketing; Published on 06.01.2022

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Has it ever occurred to you that you can use customer information to customize and improve the effectiveness of your paid search campaigns? Our WordPress Agency for Development believes that consumer data can indeed help you create way more engaging PPC campaigns.

When you complete your WordPress website development, it’s possible to face some trouble when you try to come up with new content for your PPC ads. You might not know what else to put on your landing page to persuade visitors to convert.

So, if you’re looking for a systematic strategy to extend your ad targeting, you should look no further than your customers. After all, these are the people who can give you the best ideas, as they know your products and services better than anyone else.

In this context, customer information can be an invaluable source for content creation when you’re crafting your PPC campaigns. The best part is that you probably already have this kind of information on hand in the form of reviews, surveys, and other consumer feedback.

In today’s post, our WordPress development agency is going to show you 9 creative strategies you can use to integrate customer information into your PPC advertising plan. Without further ado, let’s go and improve your PPC campaigns!

1. Information From Customer Surveys

Once you finalize your WordPress website development, you’ll likely start performing client surveys. It’s a good idea to use the information from those surveys in your adverts and landing pages.

For example, if you discover that 96% of your clients are really delighted with your products or services, this is a statistic to be proud of and use to your advantage.

Our WordPress development company can give you some particular examples of areas where you might want to try emphasizing a statistic like the one we mentioned above:

Ad headlines found through a search;
Headlines for responsive display ads;
Extensions for callouts;
Headers for landing pages;
The image that goes with a Facebook or LinkedIn post.

Additionally, you may use survey data to determine which features clients value the most about your products and services, as well as pain points they believe are best addressed by what you offer. We advise you to include these elements in the copy of your ad and landing page.

For example, if many customers are gushing about your support team’s response speed, our WordPress Agency for Development suggests you emphasize your amazing customer support throughout your paid search campaigns.

And if, for instance, your generous return policy is commonly mentioned, put that front and center in your marketing campaigns.

2. Customer Feedback

Your client reviews are basically like a gold mine for capturing quotations that you may use in commercials, visuals, and landing pages.

When you finish your WordPress website development and start promoting your brand, you may quickly gather reviews from platforms like Google, Facebook, and Yelp. If your business is B2B oriented, you can obtain customer feedback from sites like TrustPilot, Capterra, and SoftwareAdvice.

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It is also a good practice to ask customers to leave reviews as part of the check-in and retention process of your WordPress site.

However, not all reviews you receive can be used to improve your PPC campaigns. This is why our WordPress development agency advises you to spend some time reading over your reviews in order to find the ones that can be used to promote your company.

Once you find some mentions that stand out, take the benefit points that consumers cite the most and use them in your ad campaign.

3. Customer Support Logs

Internal sources outside of the marketing department should not be overlooked, especially if you want to create effective PPC campaigns after you finalize the process of WordPress website development.

Remember that your support team is on the front lines when it comes to dealing with consumers.

In this context, data from chat and phone support logs can be very handy as it might reveal what your customers want to accomplish with your brand’s products or services the most.

When looking at data from customer support logs, try to identify both pain points and elements of your brand’s solutions that people find most beneficial.

Once you do that, you may highlight the qualities that customers mention. Our WordPress development company can also advise you to tackle problem areas in advance by offering simple walkthroughs on your landing pages.

This will prove to your customers that you truly care about them and that you want to provide them with the best possible service.

4. Researching Keywords

Surveys, reviews, and even customer service records may all help you narrow down your keyword search for sponsored search ads (or PPC campaigns).

When going through your customer information, make sure to keep an eye out for often used terms, phrases, and characteristics of your products or services.

If you’re promoting a WordPress Agency for Development, for example, and customers regularly mention the amazing custom plugins that the WordPress developers working in it are creating for various projects, you may search for keywords like “How to create a WordPress plugin”.

We can also suggest you enter the URL of a page on your site that contains customer reviews into Google Keyword Planner to get suggested keywords based on the content.

While you’ll most certainly have to sift through inquiries to see what’s genuinely relevant, you could still find potential keywords that you wouldn’t have thought of otherwise.

5. Star Ratings

Quoting customer reviews is great for PPC campaigns but, in addition to that, you can also incorporate results from star ratings to further solidify your online business’ credibility.

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For example, our WordPress development agency advises you to include your 5-star ratings into your ad graphics, especially if you’ve received said ratings from a major review site.

For enhanced credibility, we suggest you reference ratings from numerous sources on your landing pages if feasible.

Remember that once you complete your WordPress website development, linking to the original sources of your 5-star ratings can provide you with extra social proof.

Incorporating your star ratings into your PPC campaigns should be an easy job as most review sites let you directly embed their ratings. However, there might be added fees sometimes, but it is generally worth it to include star ratings into your paid search campaigns.

6. Video Testimonials

Our WordPress development company has noticed that an increasing number of advertising platforms are embracing video as part of their strategies.

Databox has found out that 60% of professional marketers have seen better results with video ads on Facebook as opposed to ads that only include photos. As it turns out, the engagement that videos get is way higher.

You don’t need to create a blockbuster to experience the benefits of video content. On the contrary, a basic smartphone-recorded testimonial can sometimes outperform a more polished video as the first one is coming from a “genuine” consumer and the latter appears more staged.

In addition, our WordPress Agency for Development reminds you that depending on your target demographic, a vertical-format video works well in Facebook/Instagram Stories, as well as other social platforms like Snapchat and TikTok.

If your major focus is lead generation, we advise you to combine a video testimonial with a lead form on Facebook or LinkedIn. Doing so will provide your potential clients with a straightforward way to input their contact information.

However, you might be targeting a cold audience after you finalize your WordPress website development. If this is the case, it can be a good idea to offer a downloadable resource alongside the contact form.

Additionally, if you’re retargeting those who have already engaged with your content in some way, you may try giving a trial, demo, or quote to your customers.

7. Client Photos

If you have an eCommerce site, your customers are likely to share images with your products on social media.

In addition to presenting these photographs on landing pages, you might combine them into visuals for social advertisements (with the owner’s permission, of course).

Our WordPress development agency believes it is a great idea to also incorporate a testimonial quotation from the same individual who’s in the photo.

This will make your ad more round out and will offer a very personal view of your products, as opposed to simply using your own marketing language.

Remember that ads with faces on them work really well on social media as they encourage users to stop mindlessly scrolling and actually pay attention to what is being offered to them.

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8. Customer Counts

If you have acquired a client base that is huge enough to sound remarkable within your industry, you can use that volume as part of your marketing after you complete your WordPress website development.

For example, consider using the title “400,000 Customers and Counting” in a PPC advertisement.

Our WordPress development company can also suggest you include a block of text on your landing page that is automatically updated to display the current number of clients your business has.

Alternatively, you might also include the number of consumers served in a certain amount of time. For example, “60 New Members Each Day” or “450,000 Customers Served Per Year”.

You might even include the number of clients in a certain location if your PPC campaign is regionally targeted.

9. Demographic Information

Your current client information can be used to obtain a sense of the traits that people who use your products or services have in common. This can be particularly beneficial for the PPC campaigns you’ll be running once you finish your WordPress website development.

Characteristics, such as age and region, or job title and industry, can be utilized as indications to construct prospective targeting for future campaigns.

Demographic data can also help you see any gaps you have in your present consumer base. For example, if you’re targeting the fashion industry, you may find that you’ve only gained a foothold with local stores, but you have the chance to start creating relationships with globally recognized brands.

Enhance Your WordPress PPC Campaigns by Using Customer Information!

To summarize things up, our WordPress Agency for Development believes that your current client base can be your greatest source of inspiration when you’re seeking new targeting ideas that can be effectively used throughout your PPC campaigns.

With that being said, we advise you to spend some time investigating what your customers have to say about your business and the products or services you’re providing.

Our WordPress development agency reminds you that your clients may provide you with amazing media resources, and their demographic traits may be highly useful in future targeting.

By using the customer information you most likely already have, you’ll be able to come up with creative copy ideas you hadn’t considered before. In addition to that, you can identify fresh keywords, as well as new audiences to target.

Before using customer information for your PPC campaigns, however, you first need to have a quality site built for your online business. This is where Vipe Studio can help.

We offer a world-class WordPress website development service that can cater to the specific needs of both small and large-scale organizations. So, if you wish to skyrocket your business’ performance, don’t hesitate and contact us today. We’re awaiting your inquiry!