Headless WordPress: The Future of Enterprise

by Vipe Team in WordPress Development; Published on 29.11.2021

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The world of enterprise is becoming more and more competitive with each passing day. Enterprise businesses are faced with the challenge of building and continuously evolving a solid web presence that can keep them on top of the game.

In the not-too-distant past, the standard practice for large-scale organizations was to place their bets on the most expensive web solutions in order to guarantee the highest possible quality for their end-users.

However, our WordPress Agency for Development is here to tell you that what’s past is past, and the future of enterprise is shifting to a much more innovative approach when it comes to web development.

Wherever there’s novelty involved, one CMS platform seems to always lead the trends and present the most robust solutions. The CMS in question is, of course, WordPress which is now powering more than 40.0% of the web and is steadily becoming the go-to choice for enterprise companies, especially when it comes in its “headless” form (that is Headless WordPress).

In this article, our WordPress development agency will discuss the challenges enterprises face when building their digital presence, and we’ll talk about Headless WordPress and the benefits of using it as an enterprise CMS solution. Let’s begin by defining what an enterprise is and why this type of organization has more complex needs when it comes to web development.

What Does Enterprise Mean and What Is an Enterprise Website?

And so, “Enterprise”, although a generic term by itself, has a specific meaning when applied in a business-focused context. Enterprise usually refers to a large, multinational organization.

Since enterprise organizations operate on a global scale, they usually aim to generate greater revenue figures.

There isn’t one precise definition of what an enterprise business is as people’s interpretations often vary. However, as it relates to web technology, our WordPress development company knows that enterprise websites require the ability to handle significant traffic.

Additionally, enterprise sites are largely associated with multilingual content, smaller microsites as well as complex access requirements.

Enterprise websites are very demanding simply because the stakes in this particular market are really high. This is why it is no surprise enterprises need a reliable, secure, and robust CMS that doesn’t compromise on performance when there is a large volume of traffic.

Enterprise sites can’t generate huge profits without first ensuring their search rankings are high. This calls for solid search engine optimization (SEO) that should be an integral part of any large-scale web project.

Our WordPress Agency for Development is aware that most enterprises have a large, distributed workforce. This means that the sites of these companies can benefit from collaborative features.

With all that being said, you’d be right to ask, “Is WordPress enterprise-ready?”. After all, enterprise websites are ambitious projects on a whole other level.

When it comes to WordPress website development, though, there is no room for doubt that the CMS is more than capable of running an enterprise website. In fact, many big brands, including the Walt Disney Company, are already using WordPress as their CMS.

In the next section, we’ll dive a little deeper into the challenges enterprises face when building their websites, so we can highlight the indisputable benefits WordPress (and more specifically Headless WordPress) can present to the world of enterprise businesses.

The Challenges Enterprises Face

The modern digital landscape requires enterprise organizations to build an engaging online presence – there is simply no other road to success. Since there are so many new technologies and digital experiences that audiences can choose from, it becomes a must to meet and exceed the ever-growing expectations of Internet users.

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Professional WordPress website development has already proved to be a faster and more scalable solution than many other CMSs on the market. The platform can be used to build engaging, personalized, and intelligent websites while at the same time providing excellent security and reliability.

It’s needless to say that all of these different aspects of web development are exactly what enterprise organizations are looking for when crafting their online presence. The content management system a business uses is very important as it defines the quality of the digital experiences web users get.

Another crucial factor that enterprises need to manage is speed. Time is our most valuable asset not only in the physical world but in the digital one, too. Our WordPress development agency is aware that people’s attention span is getting shorter, which is a natural response to our busy day-to-day lives.

As consumer patience also diminishes, businesses are left with even less time to respond to market demand. Customers’ expectations are generally fixed on the here and now – they want everything to be instantly available at any time they please.

These dynamics are responsible for the significant change that the CMS landscape is undergoing. Many enterprise companies are adopting the multiple CMSs approach because they need a strategic solution to keep up with the fast-paced digital expectations of their customers. WordPress website development, itself, is giving center stage to new technologies that can improve website design and end-user satisfaction.

CMSs are still being used in the traditional way but, alongside that, a growing number of large-scale organizations are embracing newer approaches, such as headless configurations. These innovative ways of web development have a myriad of benefits as they complement traditional strategies and bring advanced technological solutions to the table.

In this context, and among all web development innovations, the expert WordPress developers at Vipe Studio are absolutely convinced that Headless WordPress is the future of enterprise.

What Is Headless WordPress?

In a nutshell, Headless WordPress means separating the front-end of your website from the back-end. While it is true that WordPress has a robust back-end for content creation and organization, the CMS is still built in a way that is pretty concerned with front-end display.

This is why a lot of enterprises are choosing to go “headless” with WordPress. By using WordPress’ REST API, enterprise organizations are able to use all the platform’s back-end functionality, but it would become a reactive system.

Our WordPress development company can assure you that this headless approach is the fastest and most secure solution for building enterprise-level websites. With Headless WordPress, enterprises don’t need to re-platform.

With the headless approach, APIs navigate touchpoints and unify the customer journey, allowing companies to keep their legacy infrastructure. This means that the digital experience of users is never disrupted, even when updates are made on the back end.

Headless WordPress is all about pick and mix functionality. The great thing is that you’re not limited to the WordPress ecosystem. As long as you want to, you can take advantage of custom functionality and integrations from anywhere. With Headless WordPress, you have the opportunity to add whatever services you want to your website.

If you choose a professional WordPress website development service that takes the headless approach, you’ll be using WordPress as the content provider of your website, and the front-end will be your separate presentation layer.

How Can Headless WordPress Benefit Enterprise Businesses?

To get more specific, let’s explore what’s the business case for Headless WordPress and how can it help enterprise businesses reach new heights?

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Headless WordPress Is Fast

Our WordPress Agency for Development knows that the need for speed on the web is greater than ever. This is not a problem for Headless WordPress, though, as this approach to web development can provide you with an exceptionally fast website.

Your site needs to load quickly if you want to present your business in its best light. A slow-loading website can lead to an increased bounce rate which can have detrimental consequences for your engagement and sales.

Any improvement of speed performance is highly beneficial for enterprise websites, and Headless WordPress can help in that department.

Traditional WordPress website development is still great, but you risk compromising your site’s speed if you end up with a bloated theme or too many plugins with functions you never actually use.

Headless WordPress offers an effective solution to that problem, as the frameworks it uses are built with speed in mind. For instance, you can achieve amazing PageSpeed Insights scores using Headless WordPress with Next.js.

Headless WordPress Saves You Time

Another benefit Headless WordPress can have for enterprise websites is that it can save companies a lot of time. For example, if you’re already using WordPress for your site, you can have a new front-end built on top of your current WordPress content.

Our WordPress development agency loves this approach as you won’t have to re-write all of your page or blog content again. A new JavaScript front-end can present your existing content in a whole new light.

Additionally, your marketing strategy won’t be damaged in any way if you decide to migrate from traditional to Headless WordPress. This is possible because the headless approach allows for a new front-end to be built from your content in the background.

In this scenario, your existing site will stay live and once your Headless WordPress is ready, you can easily switch the sites over.

A WordPress website development focused on the headless approach can also have data distribution advantages. You can send new pages to your desktop website and your mobile applications at the same time by using WordPress as a central source of content.

What this means for enterprise businesses is that they no longer have to update multiple websites and apps to get new content live.

Headless WordPress Helps You Stand Out

WordPress is indeed a great CMS, but our WordPress development company understands that sometimes it can be hard to stand out using it, given the fact that so many businesses choose the same popular themes.

We’re big proponents for custom created designs and, in that regard, Headless WordPress can be the perfect solution for any enterprise website.

React is a framework, used to build Headless WordPress front-ends, that has a component-based nature that encourages the creation of custom design systems.

Your WordPress website development can benefit greatly from the React ecosystem, which offers a lot more options when it comes to animation, interactivity, charts or tables. You’ll also have more tools at your disposal.

Headless WordPress Helps You Rank Higher On Google

One of the biggest advantages of using WordPress as your CMS is that the platform is incredibly SEO-friendly. Headless WordPress is even more beneficial when it comes to your site’s SEO and can help you achieve better rankings on Google.

Our WordPress Agency for Development knows for a fact that Headless WordPress gives you greater control of your code.

This allows you and/or your development team to use programmatic SEO, which can help you generate many highly targeted landing pages. Programmatic SEO can be very advantageous for gaining greater organic SEO traffic to your website.

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Headless WordPress Is Safe

Professional WordPress website development comes with many opportunities for protecting your site from various malicious attacks. For instance, you can use a good security plugin to ensure your site is being protected.

However, since the CMS is so widely popular, hackers can still orchestrate pretty nasty attacks on a large number of sites. This is possible because the underlying core code of your website is essentially the same as everyone else’s.

Our WordPress development agency believes that Headless WordPress is a great solution when it comes to security concerns, as it makes it harder to guess that your enterprise website is actually running on that particular CMS.

Even if hackers realize you’re using the platform, they’ll still have a hard time figuring out where your WordPress install is hosted. Remember that people can’t attempt to hack your WordPress install if they can’t find it.

Headless WordPress Helps You Combine Different Data Sources and Services

Enterprise organizations can use a wider ecosystem of tools when they choose to separate the back-end and front-end of their WordPress websites.

Our WordPress development company has seen an impressive rise in multi-CMS usage in recent years, especially across enterprise businesses.

With Headless WordPress, your business won’t be limited to WordPress and WordPress only. You can combine the CMS with any other service you like, meaning you can use a multi-CMS approach.

This approach is great for enterprise companies that wish to leverage the best tools for particular jobs. For example, you can use WordPress for your website content while at the same time using an entirely different service to sell your products or services.

Headless WordPress Helps Engineering Teams Do Their Best Work

Our WordPress Agency for Development is aware that enterprise organizations most often have their own teams of dedicated engineers.

Since Headless WordPress is very developer-friendly, it makes perfect sense for enterprises to go for this innovative web development solution.

Because Headless WordPress departs from the traditional all-in-one architecture, different concerns can be effectively separated.

In the context of enterprise, this means that front-end developers can focus on the front-end, and back-end developers can focus on the back-end.

Your team of engineers will have an improved workflow if each member is allowed to focus on what they’re best at. This can increase your overall business performance.

Headless WordPress Is the Future of Enterprise, and You Should Be a Part of It!

Our WordPress development agency couldn’t be more excited by the fact that the usage of WordPress is continuing to grow and is being adopted by enterprise-level brands.

The CMS definitely has a lot to offer, especially in its headless form that utilizes innovative frameworks that lead to better results for the end businesses that use them.

The WordPress developers at Vipe Studio believe that we’re at the dawn of the new Headless WordPress era that will change the web development world for the better.

A lot of huge companies are already investing in headless WordPress solutions as they realize that this is the future, and they want to be a part of it.

Do you want to be a part of that future too? If yes, then don’t hesitate to contact our WordPress development company. We can build you a large-scale, enterprise-level Headless WordPress project that will open the gates of the future to your business.