Accelerated Mobile Pages and WordPress – It’s Truly Worth the Hype

by Vipe Team in WordPress Development; Published on 04.01.2023 Last updated on 26.05.2023

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Woosh! No, it’s not only the sound students at Hogwarts hear each time they pull out their wands – but it’s also the sound people nowadays want to experience each time they load a certain webpage. Accelerated Mobile Pages are here to assist!

Our Enterprise WordPress Agency for Development can almost see you nod your heads vigorously at the thought of speed and fast loading in the world of the web. Ain’t nobody got time for slow websites – especially in times when instant gratification is so happening.

It’s because of our expectations to get whatever right at the spot we jumped straight into mobile usage – next time you’re out and about, take a minute and explore your surroundings. We bet you’re about to witness a crowd with their faces glued to their screens’ displays in desperate need to land that purchase or check what’s new on social media or their favorite blog.

As web development and developers realized the importance of fast page speed and loading (Core Web Vitals and Google algorithms, anyone?), we began witnessing different strategies and methods that all aimed at enhancing a website’s performance.

accelerated mobile pages

Today our Enterprise WordPress Agency for Development decided it’s about time we pay attention to Accelerated Mobile Pages – join us as we are about to discuss all that’s AMP-related, including how this framework sets the tone when it comes to WordPress development as well.

Woosh!

“Wait, Where’s My Phone?” in the context of Accelerated Mobiles Pages (AMP)

Back in the day, we were all astonished to witness the following scenery – here we were, feeling cozy and comfortable at our homes, staring at a screen that wasn’t our TV set anymore. We welcomed desktop computers into our lives and before we knew it, we no longer used them primarily for playing Minesweeper right after dinner – the Internet happened!

At first, we all experienced slow loading and frequent time-outs. Then, as technology progressed, people’s interaction with their PCs became more and more smooth to the point where staring at the screen became a hobby, a preferred way of spending our days even. We almost couldn’t wait for the time our shifts ended so we could go straight back to our homes and get back to the last website we visited in the earliest of hours at dawn.

Surely enough, as technology and progress have crossed the desktop computer out of their Changing the world to-do lists, we witnessed the smartphone followed by a plethora of mobile devices. Yep, now we could carry those cool gadgets in our pockets, browsing the web during our lunch breaks. Who knew?

The Mobile-First Approach to Website Development

Above we gave you an idea about paying attention to your surroundings – you can even check your own Internet habits as well. Nowadays the majority of people prefer using their smart devices each time they need to visit a certain website. Hence, application development has reached its all times high in terms of development and maintenance.

Official AMP for WordPress plugin and Validating Your Site - AMP on WordPress (part 3)

We use our mobiles for pretty much anything – we shop, browse through articles, make dinner reservations, work, set appointments, etc. – it was only logical for developers to boost their efforts when it comes to mobile-friendly design and development. Since access from mobile devices managed to surpass that from desktop computers, in certain cases and situations we witness the mobile-first approach to website development – in a nutshell, this approach sets the tone of developers first building and deploying the mobile version of a platform and then focusing their attention to its desktop counterpart.

The sole fact that the mobile-first approach even exists gives out a lot about the users’ experiences and preferences.

Using your smart device doesn’t only showcase everyone’s desire to feel comfortable and always online (beware the FOMO!) but also indicates everybody’s need for speed (that wording turned out beautifully).

Our Enterprise WordPress Agency for Development strikes the question: How long are you willing to wait for a page to load?

We know – we doubt you’d wait for more than five seconds. That’s how instant gratification works – in a world where everything is literally at the tip of our fingers, nobody has the patience to wait for websites to load endlessly (yep, that’s how we sum up five seconds these days). Especially when we certainly know a competitor’s website is likely to offer the same content, product or service. Off we go.

So Here Come the Accelerated Mobile Pages

The main issue with pages’ slow speed is that this greatly enhances the bounce rate. This metric showcases how fast a user has left a website without implementing any specific action. Ultimately, this tells search engines that this particular platform doesn’t provide what’s necessary for the user to stick – potentially, having a high bounce rate score can drastically decrease a platform’s ranking.

Aside from the decreased ranking scores, websites can suffer even more from high bounce rates – users could ultimately decide to never come back to the platform. Yes, that’s exactly how important page speed is for websites!

But fear not as Google, being the most popular search engine worldwide, has provided assistance in the page speed department – our Enterprise WordPress Agency for Development is eager to introduce to you the Accelerated Mobile Pages (AMP)!

What Are Accelerated Mobile Pages (AMP)?

The Accelerated Mobile Pages is an open-source project whose goal is to ensure the web pages’ optimization in terms of speed and effortless loading.

It allows developers to create and maintain web pages that are set to run smoothly and obstacle-free on any device. Of course, this includes mobile devices as well, with them being the most preferred method of accessing the web. What makes the project even better is that its creation is based upon the tireless work of developers, programmers, websites, platforms and pretty much anyone who can really add up to delivering impeccable customer experience online!

Enterprise WordPress: Balancing Customization with Performance

To this day, billions of web pages are created using the AMP project and anyone can easily spot them by the bolt symbol acknowledging users they are about to witness really fast loading and optimized features.

Our Enterprise WordPress Agency for development has summarized the main gains that come from using Accelerated Mobile Pages. Let’s take a glimpse!

Pros of using the AMP when creating web pages

You get impeccable performance – the AMP project helps you build pages that load incredibly fast which will, of course, result in happy and returning customers. Accelerated Mobile Pages also ensure better engagement and access to the page both from mobile devices and desktop computers. Simply put, the AMP gets the page to load faster mainly because it restricts the HTML/CSS and JavaScript so the user can get an instant peak.
The customers’ engagement with the website increases – the more people interact with a certain platform, the higher the chances are of these interactions resulting in sales and purchases.
Essentially, this improves the revenue – by using Accelerated Mobile Pages websites and businesses can opt for increased sales and profits.
AMP can greatly boost a website’s SEO performance – our Enterprise WordPress Agency for Development is certain you’re well aware of the fact that SEO is crucial for any business’s position in the world of the web. The truth is Google favors light-speed websites that are also optimized and frequently engaged with. So using the AMP actually showcases the search engines that the platform is out and about.

If you’re still unsure whether the AMP is the best solution (even though we don’t see any reason you’d think otherwise), our Enterprise WordPress Agency for Development has yet another very good reason up our sleeve – Accelerated Mobile Pages work wonders with our favorite CMS!

Accelerated Mobile Pages in the Context of WordPress

Given the fact that WordPress is the most popular CMS, powering an enormous amount of websites worldwide, it’s no wonder the Accelerated Mobile Pages open-source library is fully compatible with our favorite content management system.

And when we say WordPress is used for the development of a plethora of websites, we kid you not – our Enterprise WordPress Agency for Development can certainly state that be it blogs, enterprise platforms, LMS education systems or WooCommerce stores, the CMS can handle them all effortlessly in the blink of an eye. Since people nowadays spend a huge deal of their time online, it’s only logical for the CMS to be up and running when it comes to Accelerated Mobile Pages.

It’s almost like connecting two powerhouses in the context of providing excellent customer experience and increased revenue for your platform!

6 Web Design Tips for Your WordPress Website

When we refer to AMP and WordPress, we surely have in mind the plugin directory – we all well know that the CMS is famous for its plethora of plugins and add-ons that can easily elevate any platform’s functionality, stability, structure, scalability, design and interaction. So here are your best shots in case you’d like to try out the AMP feature in your WordPress website.

AMP for WP – Accelerated Mobile Pages

This plugin, although not officially endorsed by WordPress, is a great tool that can help any WordPress-based website truly get a taste of the Accelerated Mobile Pages features. It showcases great UI and is a great starting point for everyone, even WordPress newbies.

Its installation process is rather simple and it works perfectly both with the WooCommerce plugin, as well as with multiple SEO-related add-ons. We’ve gone into greater detail about the plugin in our article right here – so feel free to go check it out and discover further.

The AMP Plugin

The AMP plugin by AMP Project Contributors is yet another great tool you can use for speeding up and optimizing your WordPress. In a nutshell, this plugin helps website owners and developers achieve fast and great results in the user experience department. As our Enterprise WordPress Agency for Development has already stated, those criteria significantly improve the overall website ranking while also enhancing its revenue.

What’s great about this plugin is that it’s suitable both for developers and non-developers. If you’re a professional, you’ll find a plethora of useful functions and tools in the validation department or accessing the plugin’s full specter of compatibility.

On the other hand, non-developers can also experience the numerous benefits of the add-on, without having to showcase any technical or developer skills.

You can all easily browse through the plugins’ info pages in order to get the full picture before trying out for yourselves their numerous features. As always, our Enterprise WordPress Agency for Development strongly recommends you back up your WordPress upon implementing changes of any kind. Just in case.

Accelerated Mobile Pages Are Here to Stay – Get a Taste of the Speed-of-Light Loading Today

Being in front of your screen for many hours daily should, by all means, be a beneficial and pleasant experience. The more we all use the Internet for a majority of activities and work-related choirs, the more we feel the need for splendid and impeccable user experience when online.

Accelerated Mobile Pages have definitely changed the game when it comes to page speed loading time and overall improved and optimized performance. Our Enterprise WordPress Agency for Development can’t think of any reason why someone would not want to try the AMP – we bet you’ll quickly realize its many benefits and witness an entirely elevated experience worth the hype.