Reaching New Heights in WordPress’s Conversion Rate: Sharing Must-Follow Tips

by Vipe Team in WordPress Marketing; Published on 30.03.2023 Last updated on 26.05.2023

READING TIME: MIN

Take a moment and pay attention to the glossary we all are so used to today – on a daily basis people directing their professional aspirations to the online world use terms such as web development, WooCommerce, conversion rate, marketing, bounce rate, sales, etc. We’ve definitely entered the Internet era and as the majority of businesses have their own dedicated space online, it’s only natural to wrap our heads around some of the most important definitions and aspects of running an online platform.

Today our Enterprise WordPress Agency for Development picked a subject that is perhaps one of the most important ones both for enterprise websites and WooCommerce platforms – when we think of profit and reaching success in terms of revenue and customer satisfaction, the term “conversion rate” immediately pops up in our minds.

Since it’s such a pivotal part of running a successful online business, we decided it’s time to cover the basics and provide useful advice on how can WordPress websites enhance their conversion rate. Stay tuned as we promise you you’re about to add multiple guidelines to your list of to-dos. Let’s begin!

What Is Conversion Rate and Why Does It Matter?

In a nutshell, the conversion rate is simply the percentage of website visitors who have finalized a specific desired action and reached a certain goal. Of course, in the world of eCommerce, that goal would ultimately be finalizing a purchase and thus directly affecting the platform’s profit and revenue.

However, having in mind the business’s essence and main online goals, the conversion rate may be targeting different sets of actions – while it’s crucial for the website visitors to perform a specific task, this task does not always need to be direct buying.

Imagine the following scenario – your website is indeed having lots of traffic but without any actions actually performed on it. In cases like these, our primary task would be boosting our conversion rate, based on the initial goals we, as a business, are willing to achieve. Without having a good conversion rate score, our enterprise would soon experience difficulties in the profit department as people merely visiting the platform and not engaging in anything whatsoever doesn’t bring back any revenue.

What Could Some of Conversion Rate’s Goals Be?

Essentially, the ultimate goal might be helping customers finalize their purchase – adding products to the shopping cart and opting for various payment options directly affects the website’s revenue;
Successful conversion rate is also determined by proper website optimization – the thoughtful placement of CTA buttons, the proper message and the easy-to-navigate design certainly help the visitor find their way toward the desired goal;
Filling lead generation forms is also considered a conversion rate for enterprises and small-to-medium businesses;
Subscribing for newsletters or simply providing your email address for further communication is yet another example of goals businesses have;

How to Run a Content Audit on Your WordPress Website?

As you can see, there could be different goals when it comes to enhancing the conversion rate but what’s important here is for all online business owners to truly realize its importance. Monitoring carefully the platform’s visitors’ behavior is essential since this can showcase all troubles and obstacles that they might be experiencing along the way of their browsing journey.

Opting for a high conversion rate equals an increase in revenue. Besides profit, improving the conversion rate also boost SEO ranking as proper website optimization (which is directly linked to conversion rate success) matters so much when it comes to search engines crawling each platform.

WordPress Is a Great Place for Elevated Conversion Rate

When it comes to conversion rate, website optimization and marketing enter the picture – those are the approaches business owners need to focus on in order to bring revenue and profit.

Luckily for everyone who loves WordPress, the CMS offers plenty of opportunities both in the optimization and marketing departments. The platform aims at providing its users with multiple features and scalable options when it comes to building a successful and user-friendly website, while also offering a plethora of marketing integrations that could skyrocket any business.

When we refer to conversion rate, it’s crucial for the platform to be able to withstand all the planning – our Enterprise WordPress Agency for Development assures you WordPress gets you covered!

With all that being said, our Enterprise WordPress Agency for Development believes you all well understand the importance of conversion rate – so without any further ado, let’s explore some useful advice on how to enhance it and quickly turn your website visitors into prospective clients.

Useful Guidelines On How to Improve Your WordPress Website Conversion Rate

Relying on Great Images Can Certainly Enhance the Conversion Rate

Having images on any website is absolutely essential for the customer experience but it can also tremendously help the conversion rate as well.

Boost Sales With Smart Site Navigation on WordPress

Most of the time people are in a hurry or they simply want to get the most adequate perspective on whatever it is they are looking for. That said, missing featuring images can decrease the conversion rate score simply because people won’t have the chance to view the items in-store. This could potentially lead them to leave the website and visit the competitors when enough visual information is provided.

On the other hand, proper image optimization enhances the SEO score of the website which can result in higher rankings and therefore there’s a higher chance people would stumble upon the platform in particular. Anything from adding alt tags, image descriptions, loading optimization and opting for author pictures adds up to the overall customer experience and SEO rankings.

Mind You That Many People Prefer Getting an Honest Feedback Upon Making a Purchase

Our Enterprise WordPress Agency for Development has always treasured the importance of word-of-mouth recommendations – essentially, that’s what the majority of people are willing to trust when it comes to deciding which brand to choose for whatever it is they are looking for.

It doesn’t matter if you are an eCommerce store offering products, an agency offering services or your goal is to simply gather a tremendous list of emails for newsletter marketing – people would want to know how other customers review that said item or service.

That said, a great conversion rate strategy is featuring testimonials and customer reviews – this way everyone would be able to get the full picture and make an informed decision based on other people’s experiences. Another plus is that testimonials and reviews additionally increase the brand’s credibility and trustworthiness – it leaves the impression of transparency and honesty that people ultimately treasure.

Our Enterprise WordPress Agency for Development also reminds you about featuring various case studies on your platform – if your business is offering services and it has stories to tell, this will certainly help people submerge deeper into the enterprise’s expertise.

Consider Taking a Smoother Approach When It Comes to Advertising and Pushing People to Perform an Action

While the digital world we live in offers indeed plenty of opportunities and options, sometimes people could indeed feel slightly overwhelmed by the excessive attempt of everyone to advertise, promote or sell. And while placing the right CTA buttons on the most appropriate website places is a must, sometimes we need to take a step back and reevaluate our approach.

How to Convert WordPress WooCommerce Visitors Into Customers

There should be a perfect balance between promoting your business and annoying people to the point when they wouldn’t want to interact with the platform. Take repeated pop-ups for example – while having one advertising pop-up for people to join your email list is absolutely fine while having one show up every fifteen seconds could be interpreted as aggressive promotions and have people quickly run away from the website.

Another key point is being willing to offer free samples of your products and services as well, especially to new clients. Primary consultations could indeed be free of charge or at least some part of them. Offering free samples of the product to already made purchases is also a great touch and gives your customers the chance to fully get to know the brand. In time, this has the potential to increase your conversion rate, bring trust and become the fundament of long-term relationships.

Pay Attention to Whether Your WordPress Is Easy to Use

Nothing decreases the conversion rate more than a messy website with confusing navigation and poor design. Your customers would expect a great-looking website where everything is where it’s supposed to be in terms of categories, multiple options, product descriptions, shopping cart features and payment integrations. All those combined sum up the ease of use – in order for your business to increase its conversion rate, it needs to provide a platform that is intuitive and a pleasure to visit.

conversion rate

Conversion Rate Matters Tremendously in Mobile Optimization

Our Enterprise WordPress Agency for Development yet again reminds you about the importance of responsive design – it’s clear that the vast majority of customers prefer online shopping on the go or via their mobile devices. If your platform is not optimized for mobile usage, this could potentially push people away – that’s why it’s essential to focus on mobile-friendly design for enhanced profit and revenue.

Create a Plan and Increase Your Conversion Rate Today

Of course, what’s important for every business is relying on prospective customers who enhance its profit – essentially, this is easily achievable through increased conversion rate and decrease bounce rate! We hope this article has managed to shed some light on the subject and you’ve all gathered useful insights on the conversion rate and successful online businesses.