How to Make a Clear Brief for Your WordPress Website Requirements

by Vipe Team in WordPress Development; Published on 20.04.2022

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If you’re thinking about building a new website for your online business, then custom WordPress website development is the best service you can opt for. However, there is one very important thing you should do before the actual creation of your new website begins and that is making a clear brief that outlines your main requirements.

You’ll notice that any reputable WordPress agency for enterprise has inquiry forms associated with the different services and solutions they provide. Take Vipe Studio, for example. You can find a contact form on each of our services pages where you’ll be asked to provide some additional information regarding your project demands.

This is super important. Why? Because no agency will take your project seriously if the only thing you can tell them is “I need a new website.” (Of course, when you don’t have a technical assignment for your site, you can invest in a Consulting & Discovery service.).

Remember that no one knows your business as well as you do. An enterprise WordPress agency, like our own, needs you to provide a clear website brief to ensure that both parties will be happy with the end product.

This is why you should take a step back and do some work before contacting an agency. A good website brief will do the trick. Our WordPress Agency for Development reminds you that a website brief is a detailed document that explains exactly what you want.

This isn’t to say that you won’t need the professional assistance of a reputable web development agency that can, for sure, give you invaluable advice. However, you’ll want to start with a specification that you can send to various companies. This way, you’ll gain a better understanding of the competitive rates out there.

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So, in today’s article, we’re going to take a look at what should be in your website brief. Let’s go!

1. Target Audience

Our WordPress development agency reminds you that your product or service isn’t for everyone and the same thing applies to your website. You must be very specific about your target audience in order for your new website to cater to their demands, interests, and preferences.

This is why we suggest you create customer personas. It is very important to outline how these idealized representations of your consumers would act on your website. This will help the web development agency get a better understanding of your goals.

We urge you to be specific – the more concrete you are, the higher the chance your website will be built in a way that resonates with your target audience. Our WordPress development company knows for a fact that this method can ensure that your new website will provide a positive user experience that leads to conversions.

2. Design

It’s usually a good idea to do some research and provide samples of websites you enjoy when it comes to the design section of your brief. Make notes on what you think makes these sites effective so that the web agency may use them as a reference point.

You’ll aid the WordPress website development process if you also include design directions for the graphic components you want on your website. You might require special images or icons, and these things should be present in your brief.

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3. Menu & Content

Before you begin the process of custom WordPress website development, you should consider all of the different pages you want as well as the content you want on these pages.

We recommend you outline all of the main sections you believe you’ll require on each page. You can create a navigation flowchart that will help the agency create the best navigation structure for your new website.

4. Functionality

Custom WordPress website development is all about functionality. This is why it’s advisable to include all of the features you require for your new website in your brief.

Our WordPress agency for enterprise warns you that this is when the prices start to build up. It’s best to mention everything that you want from the very start. Otherwise, you risk having your costs go up during the project.

Here are some examples of different functionalities you might want to include in your website:

Integration with an email provider
An online store
Integration with a booking engine
Schema markup

Our enterprise WordPress agency reminds you that the costs start to build up when you implement any integration with 3rd party applications.

5. Localization

Localization is the process of adapting your website to the requirements of diverse countries. If you do have demands in this area, we suggest you make a list.

Here’s an example of some of the aspects to think about:

Translation
Localizing the language
Currency
Adjusting the layout
Presentation of content
Imagery/video

6. Budget and Payment Terms

Cost overruns are common in custom WordPress website development, especially if elements of the brief are not clearly stated. If you plan ahead of time, provide some wiggle room in your budget so you may make modifications based on the expectations indicated in your brief.

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Our WordPress Agency for Development suggests you define your payment conditions in this part of the brief. Specify whether you’ll pay in advance or in installments (for example, half up front and a half at the conclusion of the project). Additionally, include the currency in which you’ll pay, and how you’ll transfer the money.

Make a Clear Brief for Your WordPress Website Requirements!

And so, writing a comprehensive website brief may appear to be a lot of effort at this point, but it is well worth it.

Our WordPress development agency reminds you that you will obtain an equally clear proposal from the web dev company if you are clear and detailed about your requirements.

A website brief ensures that you’ll be able to start the project on schedule. Furthermore, a clear brief may save you a lot of time (and money) by preventing you from having to go back and forth with the agency until they comprehend your website goals and requirements.

If you are ready with your website brief and are looking for a reputable enterprise WordPress agency to send it to, you should look no further than Vipe Studio!

We are a specialized WordPress agency that is focused on serving SMEs and large-scale Enterprise organizations. We offer a custom WordPress website development service that is characterized by the innovative approaches we use. Send us your inquiry with details about your project so we can become your trusted technical partner!