Maintenance Tasks Every Enterprise WordPress Website Needs to Perform

Many reasons are hiding behind WordPress’s popularity. Nowadays, the system powers more than 40% of the Internet because of its features. The CMS is well-known for allowing anyone – from total beginners to skilled WordPress developers – to create websites with it.

However, many people believe that once your WordPress website is up and running, your work is finished. Website maintenance is often neglected or directly denied. Our WordPress development company reminds you that this is an entirely wrong approach, that won’t lead to any success.

No matter how well your website has been built, without proper maintenance, it won’t reach its full potential, nor will help your business reach its goals. That is even more true for scalable enterprise sites that need to be always up to date, and handle enormous amounts of traffic.

Maintenance is the backbone of your website, therefore you need to make it a regular part of your strategy. In today’s blog post, our WordPress development agency will discuss what is website maintenance, why it is important for your enterprise WordPress website, and how to perform it properly.

What Is Website Maintenance and Why Is It Important for Enterprise Websites?

Website maintenance is the process of taking care of your site and checking if it is performing as it should. This includes taking care of security updates, updating content, themes, and plugins, optimizing pages for more traffic, and overall improving the user experience.

This whole process is key for your website if you want it to work well and achieve results. Frequently maintaining your website will pay you off since you’ll ensure everything works and looks well which will improve the relationship with your visitors.

Having a well-optimized website that works smoothly is crucial for enterprise businesses. They need to answer the needs of a big audience and prove that they are trustworthy and secure. If they leave customers dissatisfied, there may be many negative consequences such as a decline in sales.

To prevent the occurrence of any problems, our WordPress development agency believes that any website owner must regularly perform enterprise WordPress maintenance. That is the only way to ensure everything works well, and your website will help in reaching your business goals.

Maintenance Tasks Every Enterprise WordPress Website Needs to Perform

The frequency of performing maintenance tasks varies from site to site. It depends on the content you have and the traffic you expect to receive. Enterprise websites need to execute them at least every 3-4 months because of their scalability, and the amount of traffic they handle daily.

Our WordPress development agency suggests looking at each task in more detail to fully understand its purpose. Down below you can find our list of tasks every enterprise WordPress site needs to perform regularly.

Always Use the Most Recent WordPress Version

One of the most important things every website owner needs to take care of is updating to the latest version of WordPress. Our WordPress development agency believes that this is crucial for having a well-performing website.

It ensures that your website is secure and safe. Regular WordPress updates always resolve any issues in the system that can affect security. One of the main reasons why WordPress websites get hacked is that they have not updated the new version of the system.

Besides, updates give you access to new features that you can integrate into your website. Since enterprise businesses need to make sure their site is always up-to-date and provides an excellent user experience, everything that can help in this direction is of great importance.

To make sure your site runs the most recent version of WordPress, you need to check the official WP website and your dashboard for any new updates. Of course, the blog of our WordPress development agency covers all news to keep you updated with everything in the WordPress world.

Update Plugins and Themes

What is true for WordPress as a system, is also true for its elements. Therefore, you need to make sure your plugins and themes are always up-to-date too. They have a huge impact on your website.

Our WordPress development agency advises you to download themes and plugins from trustworthy and reputable places like the directory. This way you’ll ensure you get not only a quality product but also regular updates.

Many WordPress developers create plugins for free and underestimate their updates making them vulnerable to attacks.

Since plugins and themes add many of the features that make your site unique, you need to take care of them. Enterprise businesses that have well-performing websites take care of these elements as much as they take care of the site’s overall health.

Answer and Delete Comments

Nowadays almost every website has a blog. That is because blogs are a great way to engage the audience with informative and valuable content, and attract organic traffic. With their help, websites can easily convert visitors into customers.

That is helpful for enterprise businesses since they need to build better relationships and position themselves as trustworthy sources. Our WordPress development agency believes that very often great content is what makes a website unique.

A successful blog is dependent on its readers, which means that website owners, and content creators need to put the time in to respond to their comments and answer their questions. Moreover, comments show that you’re active, and you genuinely care about users.

This will make your enterprise WordPress website a credible and respected place. Readers want to be taken seriously and want to see that your business is genuinely trying to meet their requirements.

As we are on the topic of comments, our WordPress development agency would also suggest you keep track of spam comments and delete them. They are not beneficial in any way. Many site owners use Akismet to get rid of them. However, make sure that the plugin hasn’t accidentally deleted a legitimate comment instead of a spam one.

Carry Out Performance Tests

Enterprise businesses need to ensure that the performance of their website is at a great level, considering their traffic. The expectations are set high, and it is up to the business to satisfy them. Website performance is key for those who aim to position themselves online and prove their site is a trustworthy source.

Our WordPress development company reminds you that in the era of technologies, no user will tolerate a slow-loading website. The more content and plugins you add, the more changes you make, the more likely your website’s speed will suffer. Our WordPress development company strongly advises you to frequently check your website performance to avoid any speed issues.

Websites that load fast improve your rank in the results of the search engines, provide a better user experience, and show visitors that you are a credible source. To make sure everything works well, test every page, not only the homepage. The most convenient way to carry out performance tests is to use a tool like LoadNinja.

Organize Your Database

The majority of your data like users, comments, and content, is stored in the database of your WordPress website. As time passes there is a high risk your database gets stuck with unnecessary data which can harm your website performance.

Our WordPress development agency believes that it is crucial to optimize your database, decrease backup sizes and ensure that all the processes run smoothly.

Perform Content Audit

Content is the foundation of successful marketing strategies. As we previously mentioned, one of the most popular forms of content is blog posts. However, there is a common misconception that once written, there is no need to get back to them.

That isn’t the case at all. No matter how great the articles on your enterprise WordPress website are, they will need to be updated once in a while. That is one of the most important parts of maintaining your site.

There is a high chance that your old content is out of date and is no longer informative and valuable. That is a big problem because often websites still rank with these types of articles in the search engines. This can seriously affect your trustworthiness, and brand as a whole.

Our WordPress development agency would encourage you to create a content audit strategy and stick to it. To find more about developing a working strategy, click here.

Moreover, some great tools will help you in the process – like Google Analytics, for example. The latter will give you great statistics considering your visitors. This way you’d be able to find which pieces of content drive traffic but have a low conversion rate and be able to optimize them.

Optimize Images

The most engaging and fascinating websites are the ones that contain a lot of visual content. This type of information is best perceived and remembered. Thus, it’s no surprise that big websites like enterprise ones have a lot of images on their pages.

Anyhow, images take a longer time to load, which results in slower page load speed. This affects the overall performance of your website and interrupts the user experience. Thus, it is advisable to not include too big images on your pages.

To make sure the ones you have won’t affect your site, you need to regularly review your media library, and find images that need to be reduced in size. Our WordPress development agency also suggests trying an image optimization plugin like Smush.

Maintain Your Enterprise WordPress Website Now!

In this article, we discussed some of the most crucial maintenance tasks every website owner must perform regularly. They will keep your website working smoothly for years to come. All of this is crucial for enterprise businesses that need to position themselves as reliable sources online.

However, enterprise websites need even more care because of their scalability, and a big audience. Therefore, building and maintaining one is best done by professional WordPress developers, like the ones we have at our agency, Vipe Studio. We have years of experience in the web development world which ensures the quality of our services.

We know that every enterprise business needs a professional site that works as their visit card. Vipe Studio is confident that it can deliver excellent WordPress development for enterprise businesses. Hence, if you are ready to skyrocket your business, do not hesitate to contact our WordPress Agency for Development. We are looking forward to hearing from you!

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