7 Tips to Building a Personal Brand with WordPress

by Supriyadi in WordPress Marketing; Published on 09.06.2022

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Nowadays, people are more and more into personal branding. Building a personal brand is much easier these days thanks to the Internet and other social platforms, but there are some duties that you must take seriously in order to succeed. When it comes to using WordPress to build your online presence, things might be really promising.

In today’s article, our WordPress development agency’s experts will share with you some tips on building a personal brand with our favorite CMS (Content management system) – WordPress.

What is personal branding and who needs it?

Building a personal brand itself is the practice of individuals marketing themselves, their careers, brands, or any other side hustles.

Personal branding is becoming increasingly popular, especially among entrepreneurs, athletes, business owners, and writers, to name a few. Building a brand around a person and displaying their face, personal opinion, and beliefs earns their audience’s trust.

So, whatever you do or operate, you must stand behind it, according to our WordPress agency. Simply by being you, developing a personal brand may help you make new connections, friends, and partnerships.

So, let’s see the tips for successful personal branding with WordPress.

1. Build Your WordPress Website

First things first. Your website will be the only Internet-based property of your own. As a WordPress development agency, we advise you to build your website with WordPress.

Let’s start with the fact that WordPress is the largest CMS, powering more than 42% of the web (as of June 8). Secondly, you will need a reliable hosting provider and choose the right domain name for you.

WordPress is a highly customizable system with dozens of themes and plugins that is also extremely easy to use for non-technical users. Building a website isn’t a game, therefore if you want a professional touch, you can always contact the experts at our WordPress agency.

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2. Design a Professional Logo

We remind you that every component of your website will be used to communicate your brand. And the first and most significant part of your brand that needs to send a clear message is your logo.

The truth is that creating a logo is not as easy as it sounds. It necessitates a thorough understanding of your target market as well as a thorough evaluation of logo design principles.

There are many design tools that will help you create a logo, but our WordPress agency’s experts recommend you to use the services of a professional designer. Designers often create multiple versions before the final perfect result. The difference between online tools and a designer is definitely communication and expertise, so chose carefully.

3. Start a Blog

The next step, due to our WordPress company’s experts, is content. Content is king. In any form. Right after the process of building your WordPress website, we advise you to start a blog.

Long-form content has never been more important for creating your personal brand than it is now, with the amount of time spent online continually increasing. A blog allows you to build your voice and further clarify your values. As a result, your audience will be able to discover more about you, resulting in a stronger online presence for you.

Creating content that stands out is a difficult task. Happily, in our blog, you can find a lot of resources that will guide you in content creation and topic brainstorming.

4. Create a Portfolio

A portfolio can be thought of as a digital resume. It has the potential to greatly boost your brand and entire career. Your website’s portfolio could be the ideal spot to showcase your work, allowing you to reach a larger audience. Furthermore, it might be an excellent approach to impress future employers.

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You might be concerned about the technical skills required to integrate a personal portfolio into your WordPress site. The good news is that our WordPress specialists have the resources you require. Other than that, you can reach out to seasoned WordPress experts like those at Vipe Studio.

5. Grow Your Social Following in Your Social Media Accounts

Building a personal brand without using social media might be tough these days. Growing your social media accounts is a must nowadays. First of all, you can engage the right audience by using every social platform’s special features such as hashtags. Furthermore, social media is great for promoting your blog content and getting more traffic to your WordPress website.

Creating content in the digital world means consistency. Whatever you do, keep it consistent. Our WordPress development agency’s experts know it’s not that easy to regularly create content – be it blog or social media content. We advise you to listen to your audience and answer their questions in your content.

For instance, taking the effort to watch social analytics will help you figure out who your audience is and which social media channels they prefer.

This data can be gathered in a variety of ways:

Check out how others in your field use social media networks.
Find niche groups via social media Facebook, Twitter, Instagram, Quora, and Reddit.
Find out where your topic is being discussed using social listening tools.
Ask you customers the right questions

You must understand how to use the platform to create content that will get you noticed once you’ve discovered where your audience hangs out. Why do certain forms of content perform better than others? This question will help you figure out if a particular channel is right for your brand.

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If your target demographic uses TikTok, Instagram, and Facebook, the latter may be the best solution. It will be difficult to provide effective visual content on the other two channels without a visual brand or industry.

6. Start a Newsletter

Email marketing is an excellent method to add value to your clients, improve sales, and keep them interested in your business. As a result, it’s an essential part of any high-performing email marketing strategy.

Starting an email newsletter entails juggling many balls at the same time. Our WordPress development agency reminds you to consider clickable subject lines while maintaining within the constraints of privacy rules, in addition to developing appealing calls-to-action, reviewing the language, designing the email to operate in different inboxes and devices, and eliminating any spam triggers.

The good news is that a newsletter may help practically any company or individual. Whether you’re a little business, an e-commerce behemoth, or anywhere in between, email newsletters can help you develop lasting relationships with your customers.

7. Get Professional Help

Many businesses are attempting to build a reputation for themselves on social media and the internet in general, unaware that they require the assistance of someone with experience. Hiring outside/virtual assistance, such as a personal branding firm, or an experienced freelancer might assist you in staying current with entrepreneurship trends.

Recognizing what will make your brand last in the constantly-changing virtual environment is more difficult than ever, and it can be a good idea to enlist the expertise of experts in the industry.

Kickstart Your Personal Brand with WordPress!

It’s time to get serious about developing your personal brand! We hope you found our post to be useful and instructive. Join the world of business and express yourself in high-toned with WordPress! Continue reading our blog for more useful resources!