6 Steps To Improve The User Experience In Your WordPress Website

by Vipe Team in WordPress Design; Published on 24.03.2021

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User experience is crucial when talking about the optimization of your platform. It is hard to accomplish a successful user experience alone. That is why WordPress Agencies for development offer to take care of it when they build your WordPress website.

However, today companies are looking for compelling and innovative ways to integrate with their customers. They want to increase their WordPress website visitations, generate more conversions, and optimize their engagement. Luckily, there are actionable steps that can be easily taken to improve the user experience of your WordPress website. Read below and find out the key ingredients of achieving a great user experience for your platform.

Mobile-First Design

Recently, new trends have pointed out that the mobile version of the website will displace the digital one. Google has shifted its priorities and focused on the mobile-first index. It works to create a better user experience for the visitors on the small screens. As we know, our phone can collect a lot of important information and the usage of our computers decreases drastically.

If you are not familiar with how this works and do not have a WordPress developer in your house, you can always ask some proven specialist to assist you. Together, you will make sure your website is responsive and ready for the sized screen.

In the world on-the-go, the mobile-first design will ensure the fruitful user experience of your WordPress website in the place where people now spend most of their time – on
their phones.

Image File Types

The images of your WordPress website are often added to the platform in the same file, in which they were saved. However, this action can slow your page speed because of the large image file you have included. It is crucial to understand which image size is right for your page and put it into practice.

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JPG format is the best option for uploading photo files to your site. PNGs are larger but offer better quality. For this reason, you should strive to use JPG format when you are including photographs in your platform and use the PNGs for logos or other types of art files.

There are other image formats that Google offers and can even beat JPG sizes. If your web server can deliver the recent image formats, such as WebP, you should switch to these. That will certify the speed of your website and will be beneficial to your WordPress website.

Call-To-Actions

Call-To-Action buttons are a crucial part of every WordPress website. They are the main reason why your users are performing the actions you would like. The easier it is for the customers to find the information they are looking for, the bigger the chance is for them to act. It does not matter what type of CTA you will integrate into your WordPress website. There is one rule that applies to all of them: The Call-To-Action button must be clear to the user.

A great tip for the placement of your CTA on your platform is to put it above the fold – top ⅓ of the website page. That will provide the users with a way to act on the information they need. For even more saucy traits, you can check our article, dedicated to the different ways to highlight the CTAs on your WordPress website.

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Videos on Third-Party Platforms

In recent years, video has become very useful and, therefore, a popular piece of content. Many people are using video content for a lot of purposes – to educate, to develop, to have fun, etc. You can deliver a message, share your brand story, present your values through the video content on your WordPress website. That is an interesting and alternative way to keep your viewers engaged.

However, videos are one of the largest sources on your site. And you already know that the larger the file is, the longer it takes to load. Consequently, video files can decrease your page speed, which will also decrease the user experience.

There is a way to optimize the UX design through video content without making your site slower. You can host your videos on a third-party platform. Embedding a video on your site is a great way to generate the same customer experience but without the long load time. Many platforms like Vimeo, Andoto or YouTube provide this option, so you can be sure you will achieve your goals without any side effects like a slow-loading website.

Updates

Updating your WordPress website code is of crucial importance when talking about a good user experience. That may seem like an easy task, but many people do not accomplish it. Some do not realize its significance, and others simply do not have the knowledge to do so. Whatever your case is, Vipe Studio will respond to your needs and help you update your website code.

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Outdated versions can result in the protection and performance of your WordPress site. Additionally, you can miss out on some new and helpful features if you do not update your platform or weaken its securement because of the outdated plugins. There is a reason why all the updates are released, and it is to optimize and facilitate your job. Take advantage of this opportunity and always stay up-to-date.

URL Security

The difference between an HTTPS and HTTP is the letter “S” that stays for Security. With an HTTP website, your data will not be encrypted. Therefore, it may be easier for third parties to take control of your WordPress. To make your platform an HTTPS, you have to use an SSL certificate. It will create a secured and encrypted connection between your browser and the server. Therefore, an HTTPS website will protect the data and the content on your site and arouse trust in your audience.

Do not forget to test how your WordPress website works after every change you make. If there are any bugs or issues you would like to fix, but you do not have the knowledge, you can always turn to a WordPress agency for development. The professionalist there will advise you on what will work best for your platform. Together you can build an amazing UX design that will satisfy every customer that ever visits your site.