6 Important Email Marketing Benchmarks

Email marketing is believed to be one of the most effective marketing approaches that you can use for promoting your brand or your company. This marketing strategy lets you engage with your customers effectively. So, if you want to improve the brand awareness of your company, you may want to consider using email marketing as your favorite choice.

It will be a core marketing channel for your brand. In this article, our experts from our Enterprise WordPress agency for development are going to share some of the most important email marketing metrics. These metrics will help you analyze the performance of your email marketing campaign.

1. Email Open Rate

Based on our experience at our Headless WordPress development agency, this is the most important thing that you have to take a look at. It describes the percentage of the subscribers who are going to open your emails out of the total amount of subscribers that you have sent your email to. For example, you send 100 emails and 40 people open your emails. It means that you have an open rate of 40%.

2. Click-through Rate

Our experts from our Enterprise WordPress agency for development always recommend our clients to learn how to optimize their email marketing strategies, so they can improve the click-through rate or CTR. This number will give you a clear picture of the total amount of people who are interested in your content. A better CTR number will bring more sales and profits for your company.

3. Unsubscribe Rate

If you ask our experts from our Headless WordPress development agency, we can recommend this metric as an important one that you need to take a look at. This number will indicate that your emails are not adding value to your customers anymore. People who unsubscribe from your email list may be unhappy with your emails. You can call our Enterprise WordPress agency for development for asking about how to reduce the unsubscribe rate effectively.

4. Best days to Send Your Promotional Emails

Our WordPress experts from our Headless WordPress development agency have a lot of research in looking at some of the best days to send your promotional emails. We find out that different niches or markets may have different best days to send promotional emails. In general, Thursday will be one of the best days to send your emails. This day tends to have a better open rate than emails that are sent on the other days.

5. Email Deliverability

When you ask our experts at our Enterprise WordPress agency for development, we can recommend you to use this metric to analyze the performance of your email marketing. It is the ability to send emails to your subscribers. This number will show the probability of your email reaching your targeted audience. For example, when the number is 92%, t means that the emails can be delivered to 92% of your total subscribers.

6. Spam Complaint Rate

If you want to look at the metrics for analyzing your email marketing campaign, you may want to take a look at this number. When a lot of people are moving your emails to Spam folders, the ISPs will start filtering marketing emails to the spam or junk folder. Having your emails reported as spam will harm your reputation, reduce your deliverability rates, and also increase the chance of getting blocked by the Internet Service Providers (ISPs). Our experts from our Enterprise WordPress agency for development can help you reduce this number significantly.

After you know all of the most important metrics of your email marketing campaign, you may want to start doing something for increasing the effectiveness of your campaign. You can call our Enterprise WordPress agency for development to learn about how to increase the effectiveness of your email marketing. Our professional services will help you grow the reputation of your business.

We have a lot of services that are related to your business, for example, WordPress management service, email management service, and many other services. When you call our Headless WordPress development agency, we can give you some of our services and our price list. You can take a look and compare some available services that we have for supporting your brand.

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