wordpress, wordpress website, wordpress tutorial, wordpress developer, make a website, wordpress sites, wordpress blog, wordpress for dummies, wordpress website development, wordpress website design, wordpress design, wordpress web design, wordpress help, wordpress designer, premium wordpress themes, create a wordpress website, wordpress plugin development, wordpress theme development, build a wordpress website, wordpress website templates, wordpress web, woocommerce plugin, wordpress free website, wp themes, setting up a website, wordpress web development, wordpress homepage, wordpress cms, best wordpress sites, custom wordpress theme, wordpress for beginners, best wordpress websites, using wordpress, wordpress designs, create website using wordpress, wordpress web developer, wordpress website hosting, wordpress website examples, create new website, start a website, wordpress premium, wordpress web hosting, create wordpress, wordpress customization, wordpress plugin developer, create wordpress theme, custom wordpress development, wordpress guide, wordpress programming, wordpress design services, create wordpress blog, wordpress website tutorial, using wordpress to build a website, how to build a wordpress website, wordpress website developer, using wordpress to create a website, custom wordpress design, wordpress website designers, building a website from scratch, online site hosted by wordpress, wordpress website development company, hosted wordpress, i want to create a website, best wordpress, build website using wordpress, woocommerce wordpress, website using wordpress, make a wordpress website, setting up a wordpress site, start a wordpress blog, wordpress web design company, wordpress website development services, buy wordpress themes, custom wordpress, create wordpress site, wordpress web design services, wordpress themes for business, wordpress page, world press website, custom wordpress website, steps to create a website, websites created with wordpress, best way to create a website, wordpress web design for dummies, wordpress website design company, learn wordpress step by step, build wordpress site, building a website for dummies, using wordpress for a website, create a website from scratch, wordpress website themes, website design using wordpress, wordpress business website, best way to build a website, design wordpress theme, wordpress site design, wordpress professional, wordpress blog page, wordpress site development, how to create a website with wordpress, top wordpress sites, make a website from scratch, make a webpage, build your own wordpress website, setting up a wordpress blog, get wordpress, wordpress layouts, building a website, wordpress website design tutorial, wordpress free site, website creation, e commerce website, website design, create wordpress account, wordpress web development services, design a website, wordpress cms tutorial, setting up your own website, create your own website wordpress, website developer, website developers, best premium wordpress themes, wordpress free blog, top wordpress websites, create a blog website, build wordpress theme, webdesign, website design companies, best way to make a website, web agency, web developers, custom wordpress plugin development, web page design, wordpress malware, web design companies, ecommerce website design, designer websites, professional website design, wordpress best themes, wordpress create website free, professional website, custom wordpress website design, wordpress blog examples, wp plugin development, examples of wordpress sites, web development companies, web design agency, wordpress webpage, custom website design, mobile website design, best way to learn wordpress, web development agency, popular wordpress blogs, setting up a wordpress website, ecommerce web design, create your own wordpress theme, custom web design, ecommerce website development, wordpress web design theme, build your own wordpress site, website companies, website design agency, website development company, wordpress for business, web application development, best wordpress designers, custom website, web design tools, professional web design, web creation, design companies, web design studio, web development websites, new wordpress, ecommerce design, how to use wordpress to create a website, website design and development, wordpress website management, wordpress start, make a wordpress site, wordpress membership plugin, new wordpress website, web design and development, make wordpress, custom wordpress site, the best wordpress themes, ecommerce web development, wordpress application development, great wordpress sites, wordpress theme designer, new website design, wordpress step by step, web design portfolio, develop website using wordpress, create professional website, best web design, online wordpress, new wordpress site, wordpress tutorials for beginners, best web design company, create wordpress template, start wordpress website, themes wordpress, world press website design, build your website with wordpress, best wordpress blogs, learn to build a website, wordpress tutorial 2016, woocommerce shop, web design prices, premium wp themes, ecommerce website development company

WordPress Agency » WordPress Marketing » 6 Important Email Marketing Benchmarks

6 Important Email Marketing Benchmarks

Reading Time: 4 minutes

Email marketing is believed to be one of the most effective marketing approaches that you can use for promoting your brand or your company. This marketing strategy lets you engage with your customers effectively. So, if you want to improve the brand awareness of your company, you may want to consider using email marketing as your favorite choice.

It will be a core marketing channel for your brand. In this article, our experts from our Enterprise WordPress agency for development are going to share some of the most important email marketing metrics. These metrics will help you analyze the performance of your email marketing campaign.

1. Email Open Rate

Based on our experience at our Headless WordPress development agency, this is the most important thing that you have to take a look at. It describes the percentage of the subscribers who are going to open your emails out of the total amount of subscribers that you have sent your email to. For example, you send 100 emails and 40 people open your emails. It means that you have an open rate of 40%.

2. Click-through Rate

Our experts from our Enterprise WordPress agency for development always recommend our clients to learn how to optimize their email marketing strategies, so they can improve the click-through rate or CTR. This number will give you a clear picture of the total amount of people who are interested in your content. A better CTR number will bring more sales and profits for your company.

  Viptor Says: Data Privacy Week (January 24-28, 2022) and Its Importance on WordPress

3. Unsubscribe Rate

If you ask our experts from our Headless WordPress development agency, we can recommend this metric as an important one that you need to take a look at. This number will indicate that your emails are not adding value to your customers anymore. People who unsubscribe from your email list may be unhappy with your emails. You can call our Enterprise WordPress agency for development for asking about how to reduce the unsubscribe rate effectively.

4. Best days to Send Your Promotional Emails

Our WordPress experts from our Headless WordPress development agency have a lot of research in looking at some of the best days to send your promotional emails. We find out that different niches or markets may have different best days to send promotional emails. In general, Thursday will be one of the best days to send your emails. This day tends to have a better open rate than emails that are sent on the other days.

5. Email Deliverability

When you ask our experts at our Enterprise WordPress agency for development, we can recommend you to use this metric to analyze the performance of your email marketing. It is the ability to send emails to your subscribers. This number will show the probability of your email reaching your targeted audience. For example, when the number is 92%, t means that the emails can be delivered to 92% of your total subscribers.

  Make Your WordPress Site Fang-Tastic for Halloween

6. Spam Complaint Rate

If you want to look at the metrics for analyzing your email marketing campaign, you may want to take a look at this number. When a lot of people are moving your emails to Spam folders, the ISPs will start filtering marketing emails to the spam or junk folder. Having your emails reported as spam will harm your reputation, reduce your deliverability rates, and also increase the chance of getting blocked by the Internet Service Providers (ISPs). Our experts from our Enterprise WordPress agency for development can help you reduce this number significantly.

After you know all of the most important metrics of your email marketing campaign, you may want to start doing something for increasing the effectiveness of your campaign. You can call our Enterprise WordPress agency for development to learn about how to increase the effectiveness of your email marketing. Our professional services will help you grow the reputation of your business.

We have a lot of services that are related to your business, for example, WordPress management service, email management service, and many other services. When you call our Headless WordPress development agency, we can give you some of our services and our price list. You can take a look and compare some available services that we have for supporting your brand.

  Email Marketing With WordPress Website

The content of this website is copyrighted and protected by Creative Commons 4.0.

Tags:

Author Supriyadi

SEO expert. Loves travelling. Writing is his passion.

Comments

We have already created hundreds of profiting websites!

Subscribe to our newsletter and get our best WordPress tips!