WordPress UX Design According To Agencies

by Vipe Team in WordPress Design; Published on 27.01.2021

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The UX design on your WordPress website is the main reason why people are interacting with your content. The users need to have the accessibility of everything that concerns them, so they become customers and spend more time on your WordPress website. They want to orient themselves quickly, to find the information/product/service they have arrived on your site in the first place. If you do not deliver this to them, they will not choose your website to interplay and continue their search to your competitors. The visitors can decide in just a few seconds, whether they want to stay on your page or desert the whole website.

However, if your WordPress website is built to provide a reliable user experience, then you can be sure that you will enjoy success, and be able to develop your platform. Vipe Studio has prepared for you some pieces of advice to help you optimize your UX design even more. Continue reading, and find out which part of your platform you can improve in the name of the better results.

Simplicity

You may like to put as much information about your business on your home page as you want, but that surely will not be a good idea. This step can only mess up your visitors, and they will have nothing to stick to your proposition.

When they arrive at your WordPress website they have a certain goal. If you cannot help them to accomplish it, they will leave your website just as simple as they have found it. Remember, simple and consistent content is much more effective and functional than a screaming design but no capability.

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There is no need for pompous formatting, layout, and content. Present your webpage well structured with only the most important information. Add bullet points and CTAs so your potential customers can easily find what they are looking for. It is not so supreme “How much can you offer?”, then “How affordable can you offer it?”

Negative Space

If you want to improve the UX design of your WordPress website, then you might consider the idea of adding some negative space to your pages. Negative (or white) space is simply a space on your website without any content. Presenting visuals, sliders, or content can overload your users and cost you to lose their presence on your website.

The negative space will give some rest to the eyes of the viewers, and they will not feel overwhelmed with the information you are giving them. Negative space is the distance that separates the different parts of your content. It helps users to focus easily and find exactly what they are searching for. Besides, negative space also makes the appearance of your content more readable and structured, which is always a bonus for your online presence.

Page Speed

In the online world, speed is everything. The attention of online users has become very short-lived. They are not willing to spend their time searching for answers. They are accustomed to finding the right responses just with a few clicks. The usual time that a user can spend on your WordPress site is 3 seconds before they navigate the situation. If they can not touch to what they are looking for at that time, it is quite possible for them to leave it as it is, and never come back.

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Optimize the speed of your website, so you do not miss the chance of winning a new customer. Vipe Studio is a proven professionalist in the speed optimization of a WordPress website. We can make your appearance faster, which will help you not only get your users’ attention but will also improve your Google search rankings. Wherever you look at it, nowadays, speed optimization is a must if you want your WordPress website to suit your needs and fulfill your business goals.

Effective Call-To-Actions

The CTAs of your website have big importance when talking about UX design. They are the machine that drives the actions of your WordPress website viewers. When they arrive at your site for the first time, they are not positive what to do next. That is why you have to guide them politely and interestingly. At that moment, the CTA buttons take effect.

If you look at this article, you may find some practical tips and tricks on how to use the call to action buttons most properly. Do not forget that site visitors are likely to act only if your WordPress website does not require much from them. That is why you have to carefully develop and position the CTAs of your WordPress website so that they can direct the users to the path they must follow, without hindering or confusing them. They should stand out from the rest of the content and catch the eye of the reader. Remember that when you are developing a call to action button, you must take in mind your audience and the way it reacts to different visualizations. Match your CTAs with it, and you will have a winning strategy for a good user experience.

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Success Depends On Your Audience

Every business is different from the others, depending on the reach, scale, niche, and market. But no matter what you are offering, you should always bear in mind your target audience. Try to understand their needs and desires and subordinate the value proposition to them. Interact, engage and communicate with them for better results. This way, you will be able to build a successful UX design that will pay you with good results over time. The user experience of your WordPress website is something you should always take into account and try to improve. The more accessible and fascinating your platform is, the more customers and potential clients you will get.