What Is the Best Time to Post Your WordPress Content in 2021?

by Vipe Team in WordPress Marketing; Published on 13.09.2021

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Do you know what’s the Number 1 factor that can make the content you put out on your WordPress blog really successful? You’re probably smiling to yourself, thinking “Well, of course, I know! Awesome and valuable content is what matters the most in terms of achievements!”. Our WordPress Agency for Development totally agrees with you. There is a slight problem, however.

Uh-uh, problem…what can we possibly mean by that? Let us elaborate. Imagine you’ve spent hours and hours crafting the best content for your website. Content is everything, right?! That’s what all marketing professionals are constantly telling us. While this is indeed true, it is still only one side of the story. Here’s the thing – content is everything but at the same time it’s not everything.

Um, how so? Well, when you’re in the process of WordPress website development and you want your blog to be a successful one, there are a lot more things that fall into the ‘This is everything’ category. Is content everything? Absolutely, but not exclusively so because the content is just one side of the coin. The other side is timing. That’s correct – you’ll often hear experts say that timing is everything when it comes to marketing your content.

So here’s a very trendy question that a lot of content creators are asking right now – what is the best time to post my content? Does the day matter, does the time matter, does the time zone matter? The answer to all these questions is a cautious “Yes, these things do matter”. Our WordPress development agency warns you that although there is numerous research concerning the best time to post your content, the truth is that at the end of the day it will all come down to your own unique situation.

What we mean is that what’s working for someone else might not work for you. It’s a simple concept and you’ll have to go through your own trial and error to find out what’s the best posting time for your WordPress site. There are, however, some best practices that you can definitely follow when it comes to the time you publish your content.

This is why, in today’s article, our WordPress Agency for Development will show you how you can find the absolute best posting time for your website. Of course, we’ll be backing up our words with some solid research done by various experts. But before we dive in, let’s look at the pros and cons of posting times that are considered ‘most successful’.

Pros and Cons of Popular WordPress Posting Times

As we already said, there are definitely some recommended ‘best times’ to post your content after you’ve happily finished the process of your WordPress website development. This seems like an easy solution, doesn’t it? You just need to know what these ‘best times’ are and then just hit the ‘Publish’ button and wait for the audience’s engagement to flood your site.

Although this sounds dreamy, the reality can be slightly more disappointing. Why? Because adhering to a particular time comes with its own set of pros and cons that you should be aware of. To make it a bit more clear for you, we’ll split the posting times in the most general way possible – that is Day and Night. So let our WordPress development agency tell you what are the pros and cons of posting your content in these particular parts of the day:

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High Activity Posting Times (Day)

Posting during the day has shown to bring significantly more visitors to your website. However, you’ll be dealing with high traffic all around the Internet which means that your content might be buried by other websites that are also focusing on the same time frame.
Day-time posting can result in more comments and greater visitor engagement. Sadly though, our WordPress Agency for Development warns you that this also means you’re more likely to experience higher bounce rates, due to the big noise that is being generated.

Low Activity Posting Times (Night)

Posting during the night-time can make your blog posts easier to find by users because there is less noise on the Internet. However, our WordPress development agency warns you that this also means you’ll get fewer visitors and less engagement on your website.
Night-time posting can be beneficial for front page promotions, but at the same time, you will not see great results with comments and engagement.

Best Time to Post Your WordPress Content in 2021

It doesn’t matter whether you’re writing a blog post just for fun or you want to monetize it and earn actual money from it. There is one thing that unites all kinds of bloggers and content creators and that is the fact that they all want their content to be read, seen and shared by their target audiences.

How do you achieve that though? Our WordPress Agency for Development suggests you take advantage of the best posting times that have been highlighted by expert researchers. As we already mentioned, things aren’t so straightforward and you’ll have to be patient and see what actually works for you, but it still wouldn’t hurt to trust some proven numbers and percentages.

When Do Users Read WordPress Blog Posts (So You Know When to Publish Them)?

Due to our busy everyday lives, there are certain times of the day that tend to generate more web traffic. That is because people will most likely read your blog posts when they have spare time from work and other daily errands.

Our WordPress development agency found out that according to a study, conducted by Kissmetrics (the study was conducted using Eastern Time (ET)), most readers are prone to browse the net during the morning hours. The study has shown that an impressive 80% of users are online during that time.

The afternoon hours have about 60% active users, the evenings have about 50%, and the night hours have less than 40%. As you can see, while it is true that a lot of people are online in the morning hours, there is a certain readership balance throughout the whole day.

Our WordPress Agency for Development was also curious to find out that more men read blogs in the evening and at night than women do. The percentages are 60% for men vs 40% for women.

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Ok, but what is the absolute best day to publish a blog post on your WordPress website? According to the researchers, this is Monday. Wednesday and Friday are the next days that have shown the highest reading activity.

When it comes to time, 11:00 AM is the winner for posting content on your WordPress site. This is the hour when the average blog gets the most traffic around. Another important part of any professionally done WordPress website development is commenting.

Monday might be your best bet to have your blog post read by visitors, but Saturday at 9 AM is the day and time when people tend to leave most of their comments, according to researchers.

Our WordPress development agency thinks that it is also worth noting that posting frequently on your website can lead to increased traffic. If you don’t post as often, you risk experiencing less traffic and fewer inbound links to your posts.

It is recommended that you publish more than 1 post per day. This can really raise the rate of inbound links and views. If you’re particularly interested in building inbound links, then you should publish your content on Mondays and Thursdays, at 7 am EST for the best results.

Best Time to Share Your WordPress Content on Social Media

One of the most important things about great content creation, according to the experts from our WordPress Agency for Development, is sharing it on social media. Publishing valuable content on your website is awesome but it is in no way enough to generate the traffic and engagement you’re probably hoping for. This is because people need to first find out about your cool blog posts.

The most effective way to present your content to the world is by sharing it where most people are and that is social media. If you’re a serious blogger or a business owner, it is a must to have an active presence on all big social media channels.

These include Facebook, Instagram, Twitter and LinkedIn. Do you want to achieve a big number of social shares? There are some days and times that may bring more positive effects than others and it is all backed up by data.

For example, our WordPress development agency found out that Sprout Social recommends posting your content on Wednesday at 11am, or between 1 and 2pm, to generate the highest engagement on Facebook. The researchers also discovered that there is pretty consistent engagement from Tuesday to Thursday between 8am and 3pm too.

When it comes to Instagram, Sprout Social determined that the peak engagement periods are Wednesday at 11am and Friday at 10 to 11am. Do you prefer to tweet? Then do it on Wednesday and Friday at 9am to generate the most buzz.

Or maybe you’re absolutely obsessed with the newest and trendiest social media that goes by the name of TikTok? If this is the case, then consider posting your content on that platform at 9am Tuesday, 12pm Thursday or 5am Friday to experience the highest engagement.

LinkedIn is another great platform you should consider. The study, conducted by Sprout Social, found Wednesday, Thursday, and Friday to be the most beneficial days to post content. Do not blindly trust all of these statistics, though.

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Our WordPress Agency for Development warns you that if you start your own research you’ll come across all kinds of conflicting information and data. This is because social media is highly time-sensitive, meaning that you need to analyze your unique audience to identify the best time to post on social media, as well as on your website.

There are a lot of useful tools that can help you determine the best time to post your content across specific platforms. For example, Twitter Analytics and Facebook Page Insights can be very effective.

Post Your WordPress Content According to Your Audience Demographics

The best time to post content on your WordPress site can be tricky to determine. This is why our WordPress development agency recommends you consider your target audience. You need to learn various things about your users and that can be achieved by using tools such as Google Analytics and Facebook Insights.

By doing so, you’ll be able to adjust your schedule to best suit your user demographic. One of the most important things you should keep in mind is the location of your audience and most importantly, the different time zones they live in.

Say, for example, that you’re targeting the United States. If this is the case, then you should know that almost half of the US population is in the Eastern Time Zone (EST). In fact, almost 80% of the US population represents the EST and Central Time (CT) zones combined. So, if your audience is primarily American, our WordPress Agency for Development recommends you prioritize these particular time zones.

Another trick that can be very beneficial for your content and your overall WordPress website development is researching your target audience’s occupations. By doing so, you can take into consideration whether your users will be more likely to read and engage with your content while they’re at work or while they’re at home.

Experiment With Posting Times to Find What Suits Your WordPress Content Best!

To sum up this article, we can once again say that yes – timing is everything! However, our WordPress development agency does not believe in one universally proclaimed ‘best posting time’. If only things were that easy but they are not. You need to put in some effort to determine what works specifically for you.

Do use the advice of the experts and researchers we presented to you today, but also be aware that it is entirely up to you to get to know your target audience better so you can deliver the best content at the best time for them. It is a trial and error type of process but it is a very rewarding one, nonetheless. So be flexible and experiment with your posting times until you find a rhythm that suits both you and your users.

Remember that you have already made the best possible decision by choosing a professional WordPress website development for your business or your hobby endeavours. Just make sure that you post valuable content and stay consistent with your posting schedule. That way you’ll figure out ‘the best timing’ in no time.