Make Your WordPress Website Look Professional in 4 Easy Steps

by Vipe Team in WordPress Design; Published on 07.08.2021

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We all have heard that first impressions matter. When you meet someone new you want to leave a nice first impression about yourself in this person, right? Well, the same thing applies to your WordPress website development.

Making your WordPress website look and feel professional will not only make a good first impression to your visitors but it will also serve as a solid reason for them to come back to your site again.

Do you know that people tend to form their first impressions in only 8 seconds? This is a very short amount of time so you can imagine how important it is to make your website instantly likeable and trustworthy.

With that being said, in today’s article, our WordPress Agency for Development will walk you through 4 easy steps that you can utilize to make your WordPress website look professional.

What Is a User’s First Impression of Your WordPress Website?

Talking about first impressions, you should ask yourself what do you think someone feels when landing on your website? You can do a simple exercise – just try to be as objective as possible and put yourself in the shoes of your potential website visitors.

What do you think their first reaction to your site will be? And please, try and be honest to yourself. Your WordPress website development should be connected to your business’ KPIs (Key Performance Indicator). This is why you need to optimize your site in a way that meets your own goals, as well as your users’ expectations.

So, what is the very first thing that a user notices about your website when they visit it? Generally speaking, the look (design) and feel (UX) are the most fundamental parts of your WordPress website that will grab the user’s attention immediately. Whether these things will leave a good or bad first impression is entirely up to you.

One of the most important things to consider when designing your website is making sure that your brand’s message stands out. Another crucial aspect that all WordPress developers consider when creating a site is the ease with which users need to know where to click. Think about your CTAs (Call to action), too. They have to be loud and clear.

Our WordPress development agency wants to warn you that looks aren’t everything though. Yes, your website has to look spectacular but it also needs to perform great. This means that you have to provide your users with engaging content, convenient links, and effortless navigation throughout your site so that they can easily find what they’re looking for.

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The one thing you should avoid at all costs is making your WordPress website unappealing. If a user is turned off by the layout, design, or difficulty to navigate your site, your content marketing efforts will be in vain. Remember in the beginning when we told you it only takes 8 seconds to form a first impression, right? Well, let’s make those 8 seconds count so that your WordPress website development can soar and fly.

4 Ways to Make Your WordPress Website Look Professional

If you want to make your WordPress website look professional, there are several elements you should consider. These include theme, font combination, colour palette, and more. Don’t be scared if those things sound scary and difficult to you.

We’re here to tell you that fortunately, you can make your website look professional even if you don’t have expert WordPress developers by your side (although let’s be honest – they will always do a better job than any amateur).

All you need to do is take some time to learn a few of the best web design practices that will help you to make your site look great and perform on top of its game. Don’t worry if you have no experience with creating websites.

The tips that our WordPress Agency for Development has gathered for you are super simple to implement, especially on a CMS as awesome and user friendly as WordPress. Let’s take a closer look at the 4 easy steps below.

1. Select a Professional Looking Colour Palette

In the process of customizing the theme for your WordPress website development, you might feel like a kid in a candy store, especially when it comes to colour options – there are so many to choose from.

You should be very careful though. You don’t want to overwhelm your visitors by making them feel like they have entered a chaotic colourful explosion when they visit your website. Instead, our WordPress development agency recommends picking a colour palette and sticking with it.

Colour can speak a lot about your brand’s identity. The best approach to make your WordPress website look professional is to pick one main colour and one accent colour. The rest of your site can use neutral tones.

Spreading your chosen colour scheme across all pages on your site, as well as across social media channels and promotional materials, can help extend your brand awareness. It can also attract a loyal following across different platforms and channels.

The question is how do you pick the right colours for your WordPress website? Our WordPress Agency for Development doesn’t think that colours in themselves contain qualities such as professional-looking or the opposite. The trick here is to use them in a matching and attentive way.

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You can draw inspiration from many things, when choosing the colour palette for your WordPress website, including your logo and the type of content you create. Make sure you use your dominant colour in the headings, links, footer, and sidebar of your site. This will give your website a sense of structure and symmetry.

2. Select a Professional Looking Typeface

The font you choose for your website is another thing that adds to the “professional-looking” factor. A lot of WordPress themes come with pre-installed fonts but if you want you can add custom fonts manually, with a plugin or with the help of expert WordPress developers.

Fonts play a significant role in your site’s overall appearance. They can really elevate your WordPress website development because they will “dress” your written content in unique and recognizable garments aka fonts.

Web fonts are great because they are compatible with all types of browsers and devices. This means that they will be displayed always regardless of the way your visitors choose to access your site.

Similarly to colours though, you can easily become overwhelmed by the huge variety of fonts that are available for you to choose from. When selecting your typeface, our WordPress development agency recommends you to pay attention to the following major factors – readability and personality.

Don’t choose overly fancy fonts that are practically impossible to read. Make sure that the font style you pick is easy to read on both desktops and mobile devices. Think about your brand’s personality, too. You will want that to be reflected in your font. It’s all about the feeling you want to leave in your visitors.

3. Customize a Professional Looking Navigation Bar

Every successful business implements easy navigation in its WordPress website development. This is important because the easier it is for visitors to browse your site, the more likely they are to stay longer and read more of your content.

If you want to create a custom navigation menu you can use WordPress’ built-in menu editor or you can seek the professional help of WordPress developers. You need to select the menu items that you want to appear on your site.

The default settings of WordPress can actually quickly overcrowd your website because the CMS assigns each new page a tab. To avoid that, you need to come up with categories that are broad enough to organize all your posts and pages.

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Our WordPress Agency for Development recommends you to stick to three main pages (or tabs) such as Shop, Blog, and About. From there, you can easily create sub-menus. Sub-menus are convenient because they appear as drop-down items when a visitor hovers over one of the parent tabs.

Organizing the content of your website in such a way will ensure that your visitors will have a seamless experience and it will make your site look more professional. Another useful thing for your WordPress website development will be to include a search bar in the navigation menu.

By doing that, you’ll allow visitors to type in any keyword they want to quickly and easily find the specific content they’re looking for.

4. Customize a Professional Looking Footer

Last but not least, you’ll want to make your WordPress website look professional by customizing your footer. WordPress automatically includes a branded footer to signal visitors that your site is powered by none other CMS but WordPress.

Although we’re all very thankful to WordPress for powering our websites in such an amazing way, this default footer needs to go. It can make your site look unprofessional. Instead, you need something that is in line with your brand’s identity.

This is why our WordPress development agency thinks you should create a custom footer that includes valuable things such as your logo, copyright notice, and a link to your privacy policy. Resources like these help visitors to build trust with your brand and to identify more easily with it.

You can use a few different methods for customizing your footer. The options include changing the theme settings, updating the footer widget, using a plugin, revising the footer.php code, or simply contacting professional WordPress developers for help.

Your WordPress Website Is Now Professional Looking!

By following these easy steps that our WordPress Agency for Development shared with you in today’s article, you can rest assured that your website will look professional and trustworthy.

Remember that you can always make clever design choices when crafting your WordPress website development. These choices must be strategic and should reflect your brand’s identity.

By making your WordPress website look and feel more professional you ensure its credibility. This, in turn, will help to attract more visitors and grow your business.

If you stumble across any obstacles along the way of creating your site, you can always contact the WordPress developers at Vipe Studio. You can count that their unmatched professionalism will be mirrored into your website’s development to make it the best possible.