How to Run a WordPress Website Audit to Boost Rankings and Conversions?

by Vipe Team in WordPress Development; Published on 10.02.2022

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In the era of technologies, businesses need to take care not only of their products and services but also of their websites. The latter plays a key role in enhancing companies’ online presence, and also in increasing sales and attracting new clients.

As time passes, your website will not remain the same. There will be implications, bugs, and errors that come up. This may result in overall worsen performance which will affect your business’ presence and brand image.

To keep your website well-optimized, fast-loading, and user-friendly, you must perform regular audits. With their help, you’d be able to understand how your website is functioning based on different key criteria.

This will enable you to optimize every part of your website and ensure that it is producing the best outcomes for your company’s online success. Never forget that your WordPress site serves as a business card, displaying your company’s beliefs and ideals.

In today’s blog post, our WordPress Agency for Development will take you through the necessary steps to perform an audit on your WordPress website. This will ensure your website is up-to-date, fast, and secure, and that users love it.

The Benefits of a WordPress Website Audit

A website audit is a process of analyzing every aspect of your website to understand how they affect your website’s visibility in search engines. By auditing your site, you can determine if your pages attract enough traffic, and how you can improve them to boost overall performance.

Our WordPress development company believes that auditing your website can have many benefits for your business such as:

Improving SEO and technical performance of your website
Optimizing conversion rate and gathering more leads
Identifying various issues

Conducting an audit on your WordPress website will allow you to evaluate your website’s friendliness to both search engines and users, and improve your navigation. Users will be able to find your content more easily this way.

What is more, it will allow you to focus your SEO efforts on users first, and search engines second, which will give you more flexibility. Thus, you will not have to comply with the ever-changing algorithms of the engines that much.

Another significant benefit of a well-conducted audit, according to our WordPress development company, is that it lets you identify any lost opportunities for turning visitors into leads. You may increase your conversions by recognizing these gaps.

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Whether it is broken links, hidden content, low speed, or any other issues that are negatively impacting your SEO and conversions, a website audit will help you fix them all.

Our WordPress development agency believes that a website audit can help you improve your website’s overall performance, resulting in increased traffic and conversions.

How To Conduct a WordPress Website Audit?

Now that you’ve learned about the numerous benefits an audit can provide for your website, it’s time to learn how to execute one properly. Our WordPress development company has gathered for you a few necessary steps you need to go through to achieve this. You can find them down below:

An In-Depth Examination

Starting with a general scan of your website will allow you to notice any problems, as well as display or navigation issues, right away. Click on the links you have and see if any of them are broken.

Our WordPress development agency recommends that you review all of your product pages if you want customers to take action on your business website. They must have clean, visible buttons, and good images. To enhance the trust between customers, you should ensure you have an SSL certificate.

You should also check if you have any duplicate or plagiarized content, that can negatively affect your ranking in the search engines. Try using a plugin like Copyscaper to make it as easy as possible.

SEO

Search engine optimization is crucial for your business’ success in the digital environment. It is how you become visible, and recognizable to your audience. Therefore, any website requires an SEO audit every once in a while.

SEO includes many components, so you’ll need to go through each one to identify issues or missed opportunities. You can start with your website’s content. Ensure that there is no keyword stuffing, that your anchor texts match your links, etc.

Our WordPress development company also advises you to go through your URL addresses, canonical tags, meta descriptions, tags, etc. Ensure your website has excellent crawlability, XML sitemap, mobile responsiveness, etc. All of this will ensure you’ll be able to rank high in the engines.

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Design

The design of your website gives users the first expression of your business. It should provide easy navigation, a simple interface, and it also needs to be visually appealing. An audit will help you understand whether your design is working for your customers and whether it is serving its purpose and helping your business grow.

Our WordPress development agency advises you to consider seriously if your design is user-friendly. It should help users find your content easily, and fast and it should also present your business’s values.

A great design is also responsive and makes your website look equally appealing on all types of devices, desktop and mobile included.

Content

If your website is the home of your business, then the content is the furniture. That determines the need for a frequent content audit. The latter will allow you to analyze better how your content performs, and whether it gives the desired results.

Ensure that all of it is fresh, relevant, and unique. It is also advisable to understand if your CTAs motivate users to take action. Our WordPress development agency advises you to check our article on updating your content to keep it fresh at all times.

Security

Security is a vital component of your website and online business. If your site gets hacked, this can lead to massive problems in terms of reputation. Because you put their personal information at risk, your clients will lose faith in you.

Therefore, our WordPress development agency believes that any website that wants to become an authority must guarantee safety to its users. When you audit your website, make sure there are no security holes that can damage your business.

WordPress plugins are a great way to make your website secure and stable. There are a variety of options, but some of the most popular are Wordfence Security, Sucuri Security, and Defender.

Speed

No website in the digital age can expect to achieve great results if it loads slowly. If users stumble across a slow-loading page they will swiftly move to the other one in the search results.

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Our WordPress development agency reminds you that websites that load fast deliver a better user experience and consequently have a higher conversion rate. That’s why checking your speed is a mandatory part of any website audit.

To analyze your website’s speed it is best to use a tool like GTMetrix. It will give you all of the insights you may need to optimize your website and make it as fast as a rocket.

Checklist

Now that you have examined most of your website’s components, our WordPress development agency would advise you to create a place where you can put all of the insights you have gathered.

Create a spreadsheet with all site issues, recommended fixes, etc., so you can start working on them as soon as possible. If you have numerous teams, it will also be easier for each of them to start working on the issues when they have it all systematized.

Run a WordPress Website Audit Now!

Now that you know how to perform a website audit, our WordPress development company would encourage you to start doing it as soon as possible. Remember that this isn’t something you do once and then forget about. On the contrary, auditing your website should be something you do a few times a year.

The most efficient way to confirm that everything is running properly is to do a website audit. Businesses in dynamic industries must do it even more frequently to stay relevant and keep up with the changes. That is how large corporations and organizations keep their audiences engaged and satisfied.

We know that building and maintaining a well-optimized website is hard, and demanding. That’s why we love to take this responsibility off the shoulders of businesses and do it instead. We are Vipe Studio – a professional WordPress Agency for Development with years of experience in the industry.

Our team of expert WordPress developers always delivers first-class services to our clients. We have a passion for what we do, and this is always evident in our work. Working with us will provide you with not only the website of your dreams but also a long-term partner to guide you in your digital journey.