How to Prepare Your WordPress Website for a Crisis
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No one wants to experience stress and uncertainty with their business and website. But there is a chance for such times to come eventually, especially in the world of digital. For this reason, it’s better to prepare in advance rather than act like it’s impossible to happen.
It’s important to maintain a good online reputation at all times. Handling a crisis in the right manner is a step in this direction. Our WordPress development agency will show you how to prepare and plan for this type of scenario since if something unexpected happens, it’s crucial to handle it with ease and calmness.
Why should you prepare your WP website for a crisis?
Damaging your online reputation is something you should never allow. When you start your online business, you are facing much bigger competition. The reality of online success may seem sweet, but in fact, it is sugar-coated and simply brutal.
Everything can change in a matter of seconds, and you need to be prepared. If you are not, your clients will turn to someone else. Moreover, you have to build good relationships with your customers and prove they can trust you every step of the way.
However, a crisis not handled on time and in the right manner can negatively impact your business and ruin everything you have worked on. Our WordPress development agency encourages you to prepare your website for an eventual crisis, so all of the efforts you’ve put into the work don’t go away.
How to manage a WP website crisis?
Now that you’re aware of how important it is to prepare for a crisis, let’s discuss the steps you need to take for it. Our WordPress development agency has prepared the list below for you so you can always stay on top of everything happening on your website.
Prepare a crisis team
If you are a big company running an online business, you most certainly have a person taking care of communications. You need to discuss how to proceed during a crisis on your website, how to prevent it if possible, etc.
However, if you’re a small team, you should also have a person who knows what to do in stressful situations. Talk through all possible scenarios with your colleagues and see who can take this role. Having a strong team is the first step in creating a successful business.
Our WordPress development agency also knows that many people run their businesses and websites entirely by themselves. In this case, create a plan of what to do and what you expect to happen.
Make sure you can handle lots of traffic
Our WordPress development agency believes every website should handle a lot of traffic. Even if in the beginning you had little to no visitors, they have probably doubled or will double. If they are little, it still can happen that all of them visit at the same time. Not to mention if you already run a website with many customers.
Your website should never load slow. That’s something that drives people away from your page and on to the next one. No matter the number of visitors you have, you need to be prepared that your website may have days with tons of traffic, and it’s up to you to make it work fast.
For example, you have made a giveaway on your website, and since everyone wants to participate, they go straight to your page. In a scenario like this one, many websites crash. No one will like it to see a white screen when they open the website.
Therefore, check everything in advance and do speed optimization tests. You can try one of the many plugins WordPress offers for website performance. Our WordPress development agency suggests you give WPRocket a try.
Protect your website from hackers
Unfortunately, on the web, there is a high chance of your website getting attacked. Hackers and malware are something that always puts you at risk. One way to do so is to use a firewall – a software program that protects your website by monitoring traffic and decides whether to allow or block it.
The most convenient way to use a firewall is, in the opinion of our WordPress development agency, to use a plugin (not a big surprise). Wordfence checks if a visitor on your website behaves like an abusive bot. If the latter does something unacceptable, the plugin automatically blocks it.
How to handle a crisis?
Even if you did everything to prevent a crisis on your website, there is still a chance that something crashes. Instead of panicking and worrying, try to resolve the issue as quickly as possible. There are things our WordPress development company would suggest you do.
Stop what you are doing and try to fix the problem. It is okay not to answer your clients all the time, especially when you have a serious problem. Moreover, fixing it in the first place will allow you to work peacefully and productively for your clients after.
After you resolve the problem and everything is fine, it’s really important to explain what happened to your visitors. Lying and hiding will only lower the trust they have in you and your services. Apologize and explain why your website didn’t work. Show them you care about them, and you never want to disappoint.
Is preparation enough?
Preventing a crisis can save you tons of headaches. You need to take care of your website and make sure that everything is in top-notch form. However, sometimes no matter how much effort you put in preparation and prevention, a crisis can occur. It’s better to handle it calmly and explain it to your audience.
If you want to make sure everything will run smoothly all the time, it’s a good idea to contact a professional WordPress development company like ours – Vipe Studio. Our WordPress developers can build a high-quality website for you and offer our maintenance services. With them, you’ll be sure everything is handled in the right manner. You only need to contact us – the rest will be history.
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