How to Personalize Your WordPress Website With Customer Journey

by Vipe Team in WordPress Marketing; Published on 06.09.2022

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The ability to show personalized messaging on a single page for several visits is also known as website customization. It is one of the best strategies to boost conversion rates and genuinely customize the client experience.

There are several ways to personalize content or provide users with a tailored experience. However, you need not worry if you are unaware of it because an Enterprise WordPress development agency like Vipe Studio may assist in customizing content.

Implicit data, such as geography or browsing history, might be the basis for the most prevalent method of thinking about it. Depending on where a person is in the customer journey, this guide will teach you how to use various types of personalization to get that data in a practical way.

At Click Zero

Even from the very first visit, you may discover a lot about your consumers. This is crucial since first-touch personalization lowers bounce rates and increases visitor-to-lead conversion. From the instant a visitor arrives at your website and submits an HTTP request to your server, you may get the following significant data:

• IP address: This is a great place to start when determining general geographic characteristics. For instance, you can target a certain audience since specific businesses or localities frequently have similar IP addresses.
• Geolocation and iBeacon technologies can improve location even further.
• Third-party suppliers can be used to get information on company IP addresses.
• Referring page or campaign parameters: By understanding the user’s origin, you may tailor your content to suit their preferences. Did they originate from a sponsored ad on a website with a B2B niche? Adjust your tailoring.
• Search keywords: When someone inputs search terms, it’s a great indication of their purpose. Typically, only sponsored searches will yield this information.

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While Browsing, Use Clicks 0 to 10

Since they first visit your website, you’ve already collected a ton of information on your visitors, but they haven’t yet converted. The greatest thing you can do is closely monitor a user’s activity after they begin interacting with your website. This creates new opportunities for personalization that can benefit them on their path.

• Browsing history: In order to infer your user’s intention, it’s useful to know both the websites they visited and the ones they didn’t. Make sure there is a direct path to conversion that requires no more than the average number of page views per visitor.
• Time spent on site: The better, the longer a person stays on your site. The basic rule of thumb is to go from providing information to offering them offers shortly past the halfway point of their stay, regardless of how long they remain.
• Using personas and lead scores, you may categorize users according to how they have behaved on your website. You may create more integrated marketing strategies for each group of consumers by grouping them based on shared demographic data or indications of purpose. If you’re having trouble understanding integrated marketing techniques, a company like Vipe Studio, an “Enterprise WordPress Agency for Development,” may assist you.
• Predictive lead scoring is the practice of sorting leads based on their likelihood to convert using an algorithm.

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From Anonymity to Identification

Although you frequently have some personally identifiable information at your disposal, none of those mentioned above applies to anonymous users. Delivering the most comprehensive customization possible will be made possible by combining this information. Any of the following might be this data:

• Profile/Form data.
• User role.
• CRM data.
• Social data.

Typically, a visitor will have to give this information. You must provide the value of your own in exchange for this value, whether it be in the form of a helpful white paper or the ease of social login. Thankfully, an Enterprise WordPress development agency like Vipe Studio can assist you if you have trouble understanding.

Following a Purchase

A purchase is great for your business and a great source of information for more individualized marketing. Knowing a user’s purchase history, satisfaction ratings, and other provided information may be beneficial in tailoring your marketing messages. Repeat customers are a significant asset. However, if you’re interested in learning more about other methods, contact our WordPress development agency.

Get Closer to Your Customers

This guide provides a general overview of the customizing possibilities. Web customizations could be challenging, but our WordPress development agency’s experts are aware of this. So, don’t hesitate to contact us! Get to know your customers better with better customer journeys.

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