How to Boost Your WooCommerce Sales through Upselling?

by Vipe Team in WordPress Development; Published on 14.12.2021

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Nowadays, eCommerce is one of the fastest-growing industries due to the development of the Internet and changing consumer preferences. More and more people prefer online shopping – it’s faster, more convenient and it offers great flexibility. However, the competition online is fierce. There are thousands of eCommerce stores and attracting customers is only getting harder by the day.

For an online business to be successful, one must deliver a top-notch user experience and high-quality products. Sometimes, however, this may not be enough. Businesses want to boost sales and make people spend even more. To persuade customers to buy more and increase sales, eCommerce businesses need to implement different strategies. One of the most popular ones is upselling.

In today’s article, our WordPress development agency will take you through some of the best and proven upselling strategies that will help any business sky-rocket its sales in its WooCommerce store.

What Is Upselling?

Upselling is a business strategy through which the retailer persuades the customer to make a purchase and spend more money on the product than they had planned by buying a more expensive version of it. For example, if you’re buying simple black socks, the online merchant may propose silk socks of greater quality at the checkout page.

If used correctly, upselling is a priceless technique. The product recommendations drive a big percent of revenue. Furthermore, it raises both the average order value and the customer lifetime value. Upselling is great for the customers too since they leave your store with more high-quality products.

Our WordPress development agency believes that any business that wants to increase profit and customer loyalty should be implementing upselling in their online store. Growing an eCommerce business can be difficult, but if you implement the right methods, things can quickly turn around.

7 Upselling Strategies to Boost Sales in WooCommerce

Upselling usually happens on the checkout page since that is the best time to convince the customer to buy something more expensive. However, the shopping experience is not only when customers land on the checkout page. Thus, there are things you can do during it that can persuade shoppers to spend more of their budget.

Our WordPress development agency will take you through a list of techniques you can use to include upsell during the whole shopping journey. They can be extremely beneficial to your WooCommerce store.

However, as effective as these strategies may be there is something that is way more valuable – custom upsells development. Keep reading to find what this is.

Let’s start with the strategies first:

Include Proper Recommendations

Product recommendations, as our WordPress development agency previously mentioned, are a great way to boost revenue. However, recommending random products to random customers will not give the wanted results. It is best to approach a strategy. Take into consideration different factors when you’re recommending products.

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Many stores propose products that are similar to what the customer has bought before. Suggesting products that are usually purchased together is another great thing to do. This way you’ll save customers the time they would spend on searching each product and adding it to their shopping cart.

Keep in mind that relevance plays a huge role when you want to upsell. You need to always recommend things that are related to what they are already considering buying. Nonetheless, to convince them to make the purchase, you’ll need to explain why the to upsell is important and valuable for them.

To recommend products properly in WooCommerce, our WordPress development agency advises you to use an extension like Recommendation Engine to make customers browse your store for longer and buy more.

Personalize the Recommendations

It is a well-known fact that customers prefer to buy things that they feel related to. Therefore, personalizing your recommendations is crucial. People will be more convinced to purchase if the retailer is familiar with their buying history and recommends products based on it.

Our WordPress development agency knows how much time and dedication it takes to attract customers and make them stay. Therefore, you need to show them that they matter to you and add value to your business. Simply addressing them by name will make them feel like you’re talking to them directly. We also encourage you to skip the generic emails and write more personal ones.

Make the Upsell Valuable

Customers are not robots. They shop with intention and want the products to bring value to their life. Therefore, the upsell should add benefits, as our WordPress development agency already pointed out. Make sure to advertise the worth and usefulness of the product, not the product itself. As in the example with the socks, the silk ones warm better and last longer.

Make It Urgent

Every great marketer must understand psychology first. Feelings are the most powerful tool to work with when you want to persuade customers to take a certain action. Fear is one of the most influential emotions you can use to your advantage to upsell products. Many customers wait to buy something until the right time comes or until they are sure there is nothing better on the market.

Therefore, most stores put up discounts that last a few days only – they create the so-called FOMO, fear of missing out. Other tactics that work in this way are highlighting limited stock, adding limited-time free shipping, or including a cart timer so customers don’t overthink their purchase for too long. Our WordPress development agency advises you to use an extension like Checkout Countdown to accomplish this.

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Include Social Proof

Customers can be influenced by others’ shopping experiences and satisfaction. That is what makes the ratings and reviews invaluable. Social proof can encourage sales since it lets customers know that others found the products useful and worthy. This way you can guide customers in the direction you want instead of letting them make their minds.

You can implement this tactic in your upsell too. Make the customer want the recommended products by adding updates that indicate how many people have bought the product or service now. Try adding a positive testimonial close to the purchase button or the pricing plan. Our WordPress development agency believes that this is a great method to convince people to buy more.

Send an Email Follow Up

Many customers view products or services online numerous times before buying them. After the customer has viewed the product, you can follow up and persuade them to make the purchase. That is best done through most marketers’ favorite tool – emails. They are a great opportunity to make a sale.

To keep emails engaging and interesting, you need to make sure that they contain personalized information the customer can relate to. Furthermore, you can even add appropriate images and testimonials from satisfied users. On the “Thank you” page you can ask buyers to subscribe and get offers and discounts.

Don’t Be Pushy and Take Care of Your Customers

Our WordPress development agency can’t deny – upselling is one of the most valuable techniques to boost sales. However, being pushy and forcing customers to purchase something they may not be interested in will only push them away. Instead, concentrate on customers’ needs and wishes more than on sales. That is how successful businesses keep their fan base loyal.

Do not overstuff the page with ads, pop-ups, and any other elements that may interrupt the user experience and irritate customers when they are trying to leave the page. If you want to build a better relationship with your customers, our WordPress development company encourages you to add a chatbot that can help them easily and fast to the product or service they are looking for.

Whatever you are doing, you must never forget that your business’s success depends on the customers. You must always take care of them and make sure you do everything for them to continue coming back for more. Give them discounts, solve their problems and show them that they are valuable to you. Every one of them wants to feel important. Our WordPress development agency encourages you to show them you genuinely care for their needs instead of treating them like puppets.

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What is Custom Upsell Development?

WordPress is a great platform that suits both small and big businesses’ needs. Beginners can easily take advantage of its many benefits. The integration with WooCommerce allows anyone to start an eCommerce business from scratch without worrying too much. That is what makes it stand out from the rest of the content management systems on the market.

As good as this is, things are not the same when it comes to big businesses and enterprises. The latter need much more powerful websites for their traffic. A great amount of their reputation is based on their websites. Furthermore, the huge flows of traffic need to be handled with ease. Otherwise, the risk for visitors to leave is way too big. That’s where professional WordPress developers come – they have the necessary set of skills to build such a site.

What is more, when you run an eCommerce store, every element on the website can have an impact on sales and revenue. That includes the upselling methods you’re applying. If you want your website to differentiate from the rest, your recommendations need to be neat, clean, and unobtrusive. This way they can give results and make customers spend more.

To achieve such results, you’ll need custom upsell development – custom recommendations that can be done by a professional WordPress development company, like our one, Vipe Studio. Custom upsell development is one of the services we offer in our portfolio. We believe that enterprises deserve to have a successful business and we deliver it.

Use Upselling as an Advantage to Your eCommerce Business!

Upselling is a priceless strategy when it comes to boosting sales and revenue. Every business aims to sell more and through upselling that can be easily done. Integrating such business methods can be hard at first but with time you’ll understand how important it is.

Enterprises’ needs will vary from the other business’. Thus, our WordPress development agency recommends to them to take advantage of custom upsell development. Our seasoned WordPress developers can provide you with one so you stand out from the crowd.

Whatever the case, do not forget that one of the major factors that affect your business’s success is its website. If you still don’t have a fast and optimized one, then you need to talk to a professional WordPress Agency for Development. We are free for inquiries so do not hesitate to contact us.