Why You Should Add a Chatbot to Your WordPress?

If you have ever browsed online, which you have most probably done, considering you are reading this article right now, there is a big chance that you’ve seen a chatbot pop up on your screen. Maybe you have even chatted with it?

Whatever the situation, it is important to realize the impact a chatbot may have on your website. Therefore, I encourage you to keep reading to understand what a chatbot is. Learn why it is important for WordPress development, and which chatbot platform will suit your needs best. 

A quick definition of a chatbot

In the most simple words, a chatbot is an artificial intelligence program, which can connect with human users through a chat interface. For example, a food delivery’s website chatbot may want to inform you about their menu or take your order.

It gives users several different options to choose from and it has a basic input to assist the customers. Data shows that user-friendly chatbots will handle the majority of customer interactions soon. Don’t worry – WordPress development agencies know what to do.

Why are chatbots gaining popularity?

This shift has occurred because of the changing preferences of consumers. People nowadays message each other more than they have ever before. Messaging apps are being used more than the most popular social media networks. If people prefer to interact through messages, this can change the whole customer journey. It can also affect the way WordPress development agencies work as well.

Most users won’t make a purchase immediately after they visit a website even if their interest in what the brand offers is big. People need information and answers before taking the final step. And what often plays a huge role in the decision-making process is how fast the company is going to respond to their questions – the faster they receive an answer, the bigger the chance of making the purchase.

Now, you may be wondering how you are supposed to answer fast enough to keep clients as happy as possible? Your team may be the most hard-working one in the business industry, yet they probably won’t have time to answer customer’s messages constantly. This is a problem that needs all of your attention, thus you better work on fixing it.

Surprisingly, adding a live chat interface to your website is not the best option. Unless you want to hire support agents who need to be active day and night to chat with your customers about simple inquiries. But that is a very pricey solution to the problem.

You probably have already guessed it – this is the time where chatbots come very handy and important. The chatbots can automatically respond and redirect customers to their needed information in a matter of seconds. Most visitors are willing to interact with a chatbot if it’s an option. Since people use them often, requesting a chatbot from a WordPress developer is a great decision.

Different ways to increase your conversions using a chatbot

Believe it or not, a chatbot is one of the best ways to boost WordPress development. Here are 5 ways how this can happen:

Helping your sales team

A chatbot can do what every lead-based company desires: collect information your sales team can put in use to reach new possibilities.

Prioritize new prospective clients

It is a challenging task to collect a consistent flow of leads and it’s even more challenging to respond to every single one. Chatbots, on the other hand, can make this process easier. The bot can also distinguish high-quality leads from the rest and prioritize them.

Contact users with your team

The chatbot on your WordPress site can connect your crew to the users easily and fast. He can collect the basic information about the customer your team may require. Hence the team will be able to answer the visitor’s questions right away.

Make the browser experience more engaging

Instead of answering a standard copy when having a question, the users can chat with the bot, making their conversation much more fun and personal.

Guide customers to useful resources

Your WordPress website probably has a lot of well-written articles, interesting blog posts, and informative tutorials in which every user can find what they are looking for. But sometimes people get lost in all of the content. Your chatbot on the other hand can help them find what serves their interest by redirecting them.

Top chatbots for WordPress

You are probably considering adding a chatbot to your website after reading all of that. A professional WordPress developer can help you choose from several platforms on which you can build one. Here are 3 of the best ones out there:

Intercom is a very easy-to-use chat and support platform. Not so long ago they launched an artificial intelligence-powered chatbot feature called “Answer Bot”.

Drift is a great WordPress-friendly chatbot platform. The steps you need to take to install it are pretty simple. What is more, if you are still not convinced about the importance of having a chatbot, their website is full of information on this topic.

Landbot is the last platform on the list. After you activate their plugin, you can update and improve your chatbot with their builder. Consequently, you will notice the fast improvement in your WordPress development.

In the modern fast-paced world we live in, it can be hard to keep up with everything – your business, your team, your customers. Hence, a chatbot is loved by so many WordPress developers and WordPress website owners.

A bot can help you in so many ways – save you time (which is one of the most valued things of every business owner), reduce the stress your team may be feeling, and make your site look more professional and put together.

If you feel confused about the nature of chatbots, don’t hesitate to contact our WordPress development agency. After we build your chatbot, you can simply reap the fruits of our labor.

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