Content Marketing Books to Improve the Strategy of Your WordPress Website

by Vipe Team in WordPress Marketing; Published on 03.10.2021

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Content is king, said Bill Gates in his 1996 essay. Not only are his words still valid in 2021, but they have become the staple for most marketing strategies in the last couple of years. Creating and sharing content in all of its forms (blog posts, videos, podcasts, etc.) is what most website owners and companies rely on to drive customers.

Our WordPress development agency believes that your website can benefit from a properly planned content marketing strategy. Producing high-quality informative content is one of the best ways to sustain strong relationships with your audience. However, planning a strategy is not as easy as it seems, especially with technologies, algorithms, and trends changing constantly.

Therefore, you’ll need some know-how to create a sustainable strategy. But where to start from, you may ask? With all of the information available online, finding what is best can be an overwhelming process. Therefore, the best thing you can do is to conduct research the old-fashioned but proven way – through books!

Best content marketing books to boost your content strategy

Our WordPress development company knows that finding the best books to read can take a lot of your time. For this reason, we’ve found the best 5 books for content marketing you can learn from. Grab a blanket and your favorite snack, and get ready to lose yourself in the books.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Hadley

When talking about content marketing, our WordPress development agency considers it a must to mention Ann Hadley. She is the world’s first Chief Content Officer. With many years of experience behind her back, she has proven herself in the marketing world. Hadley now runs her own training company MarketingProfs. Apart from being a marketer, she is also a best-selling author and speaker.

Her book “Everybody Writes” gives those in the marketing world a fresh and unique view on writing. Many think that great writing online has lost its value but Hadley suggests the exact opposite. In the era of junk content, where short and non-informative articles and clickbait headlines, dominate, your writing can seriously differentiate your WP website and company from the rest.

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The book gives you guidance on how to produce better content to satisfy your audience and communicate your ideas; how to tell engaging stories as well as insights into the fundamentals of content marketing. Therefore, our WordPress development agency believes this is a book every writer, content marketer and company owner needs to read.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customer by Marketing Less by Joe Pulizzi

You will need more than just creating mediocre content to attract customers. You will need to provide your visitors with information that is valuable for them. Joe Pulizzi, a famous content marketer, speaker, author, and founder of Content Marketing Institute and The Tilt, understands that very well. In his book, he explains how to find the content niche for your audience, and establish a content strategy.

Are you interested in how leading brands such as John Deere, LEGO, and Coca-Cola use content to generate sales? If yes, then our WordPress development agency strongly encourages you to give “Epic Content Marketing” a chance. You will learn how to tell engaging stories that can convince your readers to take an action.

At the core of this book lays the philosophy that to make customers happy and satisfied you need to deliver original, fresh and authentic content. This way, your website, and your business will gain people’s trust, and you’ll be seen as a reliable resource. Our WordPress development agency ensures you that you’ll find something useful in “Epic Content Marketing”, no matter where you stand on your marketing journey.

The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Diezel

Feeling stuck on ideas is something almost any content marketer has experienced at least once. When you create content daily, it’s easy to lose your inspiration and motivation. However, our WordPress development agency believes things don’t need to be this way.

Melanie Diezel is the Director of Content at Foundation, as well as an author, speaker, online educator, and one of the world’s leading experts in marketing, advertising, and branded content. Furthermore, she has worked at the New York Times as the first editor of branded content.
In her book “The Content Fuel Framework” she tells how to develop your creativity by organizing it. You can say goodbye to writer’s block – the words that make any writer shiver.

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Nowadays, we consume more content than we have ever before, which leaves creators stressed and pressured to always have a fresh and unique story ready. Well, with the help of “The Content Fuel Framework” our WordPress development agency believes you’ll be able to leave all of this stress behind.

Marketing Rebellion by Mark Schaefer

If you’re searching for an innovative look at marketing, then our WordPress development agency believes “Marketing Rebellion” should be on your reading list. The author is Mark Schaefer – a keynote speaker and best-selling author who develops corporate marketing strategies. He’s also the founder and co-host of The Marketing Companion podcast.

His book “Marketing Rebellion” will change your thinking. It talks about how fast consumer needs are changing as technology continues to expands its capabilities. In the book, we see customers as those who hold power instead of businesses and companies.

Our WordPress development agency believes that this book will change the way you perceive marketers and perhaps, the way you perceive yourself as a marketer. Although it’s not entirely related to content as the other books on this list, “Marketing Rebellion” will make you think. Hopefully, this will result in an overall better marketing strategy for your WordPress website.

What to Post: How to Create Engaging Content that Builds Your Brand and Gets Results for Real Estate by Chelsea Petz

Social media is an inseparable part of most content marketing strategies. Our WordPress development agency sees it as an extremely powerful tool to generate leads and attract new visitors as well as to build better relationships with your audience. However, keep in mind that posting on social media looks different than posting on your website.

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Our WordPress development agency believes that you should stay informed on everything related to content marketing to boost your strategy. Thus, a book such as “What to Post” can be a very useful one. The author Chelsea Petz, a real estate agent, keynote speaker, author, and podcast host, will help you master a social media marketing strategy like a pro.

Even though the book is about real estate agent marketing, it is packed with valuable information on building a brand, creating content that inspires, gathering more online customers, and overall – improving your marketing strategy. It’s separated into three sections that contain useful insights on personal branding, content marketing, etc.

What to do next?

We hope that the books mentioned in this article will help you improve your content marketing strategy, generate more traffic, and leads, and boost sales. If you liked every book on the list, we suggest you give them all a try and see which holds the best tips according to your website’s needs.

However, it’s important to put what you’ve learned into action once you’ve finished researching. In the evolving and constantly changing world of digital marketing, the best thing you can do is to get your hands dirty. Always stay open to new ideas and see what comes to the table – you never know where the next great idea may be born.

We know that developing a good content marketing strategy may be a hard and time-consuming task but a worthy one. Nonetheless, if you want to dedicate all of your time to it, the best thing you can do is to contact a professional WordPress development agency to help you with your website. Content is crucial, but so is a good-looking and fast-performing website.

Vipe Studio is our WP agency. Our WordPress developers have more than 10 years of experience in building and maintaining top-notch websites. We believe that our customers deserve only the most high-quality services. If you want to work with us, you can call or use the contact form. Looking forward to hearing from you!