19.09.2026

Case Studies

Case Study :: Coach by Vipe – Coaching Platform and Mobile App for Sports Teams

Case Study :: Coach by Vipe – Coaching Platform and Mobile App for Sports Teams

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Table of Content

At Vipe Studio we do not only build software for clients – we build and run our own products. Coach by Vipe™ is one of them: a coaching platform and mobile app for sports teams, live on the web, on Google Play and on the App Store.

The idea came from the training ground. Coaches of children’s teams keep attendance, notes and feedback in notebooks and chats, parents ask the same questions after every session, and nothing survives when a coach changes. We wanted one place where every training session is written down once and shared with the right people.

This case study walks through what we built, how it is architected, and why the same approach – a Next.js and Node.js codebase shipped as a website and as native store apps – is the fastest way to launch a product today.

Project Overview

Coach by Vipe is a SaaS product for coaches of any sport – football, swimming, tennis, martial arts, athletics. A coach creates a profile and club, adds teams and athletes, and logs every training session with attendance, notes and individual or team feedback. Each athlete gets an invite link; the parent (or the adult athlete) opens a free account with it and follows the sessions from then on.

The product is fully bilingual (English and Bulgarian), has a free tier and paid plans with subscriptions and invoices, an admin back office, and an AI layer that polishes coaches’ notes and summarises an athlete’s progress over a period.

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It runs as a website at coach.vipe.us and as a mobile app for Android and iOS – from a single codebase.

Objectives

Give coaches a two-minute way to record a session – on a phone, right after training
Let parents see only their own child’s sessions, feedback and events, without a login wall for the coach
Ship the web app and the native store apps from one codebase, with no separate mobile team
Monetise with tiered plans, card subscriptions and automatic invoices
Keep the stack simple to run: managed database, serverless hosting, no servers to patch
Use AI where it saves real time – cleaning up notes and analysing progress – not as a gimmick

Key Features

Teams, athletes and clubs

A setup wizard creates the club, sport, team, age group and season in minutes. Athletes can be imported from a spreadsheet. Clubs are shared entities, so several coaches from the same club work on one roster and nothing is lost when a coach leaves.

Session logging and feedback

Every session records the type (training or event), date, duration, location, attendance and a note. Feedback can be tagged to the whole team or to individual athletes, with mood and behaviour indicators, and a visibility flag decides whether parents see it.

Coach by Vipe - log session and parent account screens

Parent and athlete accounts

One invite link per athlete. The parent registers with it and gets a read-only dashboard scoped to that athlete only. One family account can follow several children across different coaches. Email notifications keep parents informed without the coach lifting a finger.

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Plans, payments and invoices

Free, Starter, Pro and Team tiers gate the number of athletes and coaches. Card payments and subscriptions run through a bank virtual POS with 3-D Secure, with automatic renewal, invoice generation and an export for accounting.

AI assistance

Coaches type quick notes; the AI polishes them into clear feedback in the coach’s language. A second feature analyses all sessions an athlete was tagged in over a period and produces a progress summary that the coach can share with the parent.

Admin back office

A separate admin area gives us statistics, user and team management, invoice exports, audit files and support tools – everything needed to run the product without touching the database.

Technology Stack

Frontend: Next.js (App Router), React 19, TypeScript, Tailwind CSS
Backend: Next.js API routes on Node.js, REST endpoints for every domain (athletes, sessions, feedback, invites, payments, admin, AI)
Database: MongoDB Atlas with Mongoose schemas
Auth: NextAuth v5 with coach / parent / admin roles, Cloudflare Turnstile on public forms
Mobile: Capacitor shells for Android and iOS, deep links, splash and status-bar control, signed store builds
Payments: bank virtual POS (3-D Secure), subscriptions, auto-renew cron, invoices
Services: Resend for email, Cloudinary for media, OpenAI API for the AI features
i18n & hosting: next-intl (EN/BG), deployed on Vercel

Coach by Vipe architecture - one codebase, web, Android and iOS

Architecture Highlights

One codebase, three surfaces: the mobile shells load the same production build, so every web release is instantly the app release
Role-scoped data access enforced in the API layer – a parent can never query outside their own athletes
Invite tokens instead of account creation by the coach: fewer support tickets, no password handling for children
Tier gating implemented once in the API and reused by the UI, the cron renewals and the admin
AI calls are server-side only, plan-gated and scoped to the coach’s own data
Store publishing handled end to end: keystores, provisioning, screenshots, review answers, demo accounts

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Results

Coach by Vipe went from idea to a live, paid product with real coaches and parents using it every week – a swimming club was among the first. The web app, the Android app and the iOS app share one codebase and one release process, which keeps the running cost of the product at the level of a single web project.

Visit the product at coach.vipe.us or find it on Google Play.

Why Partner With Vipe Studio

If you have a product idea that needs a website, a customer area and mobile apps, this is exactly the shape we build: a Next.js and Node.js application on a managed database, shipped to the web and the stores from one codebase, with payments, roles, email and AI wired in from day one.

We have done it for our own products, so we know where the traps are – store reviews, subscriptions, multilingual content, native quirks. Get in touch and we will scope your product the same way.