How to Sell Ads on a WordPress Website

by Vipe Team in WordPress Marketing; Published on 24.10.2022

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The most of the time, when individuals discuss monetizing their websites, they mean signing up with an ad network and adding their code. Everything is handled by the ad network, including tracking, payments, rotation, and fill rate. Although everything is relatively hands-off, there are a few cons.

The inability to regulate your advertising and lesser payments as a result of the network taking a cut are the two main negatives. You can have much more control over individual ads if you manage your ads personally, but you will need to set aside a lot of time to interact with advertisers directly.

Because no middlemen is involved in the process of individuals purchasing ads on your website, you make up for this with a higher profit level. You are free to present yourself to brands however you see fit, and brands are welcome to approach you with their offers. But you can also sell ads on a WordPress site with the aid of an Enterprise WordPress Agency for Development like Vipe Studio.

You can set the cost at any amount you like, use any payment method you like, and raise it above what you can collect through an ad network.

Platforms for Advertising on Your WordPress Website

These are the components of the advertising market:

Advertisers: those who run advertisements.
Publishers: Publishers are the websites and blogs that display adverts.
The intermediaries, the ad exchanges and advertising platforms.

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This story will be published on your website or blog. You must abide by one or more advertising platforms if you want to display adverts. They will merely contend with one another for space on your website. You can choose from the following advertising programs to offer on your website.

1. Google AdSense

Using paid adverts is hassle-free thanks to Google AdSense. Simply establish an account and link it to your bank account to start using it. Then, you can add a small piece of code to your website to start showing advertising and making money.

It really is that simple! Contact an Enterprise WordPress Agency for Development like Vipe Studio to get help with your website development. Recall that you should remain vigilant when employing paid adverts. Start off modestly if possible. It may backfire if you sell so much website real estate that customers start to find the adverts unpleasant. You can end up turning off devoted supporters.

Consider a recent website you visited that was loaded with ads. Consider how much you disliked it right now. You can be sure that your users will share these sentiments. Applying for Google AdSense (Google’s Ad Exchange) is the simplest way to display adverts on your WordPress website.

What Is Google AdSense?

Of the revenue Google recognizes in connection with the service, 68% goes to publishers.
The size and types of adverts are under your control.
URLs can be blocked.
A/B experiments are possible. In order to optimize your campaigns, you can compare one of your ad settings to a variation of that option to discover which one performs better.
No standards for minimal traffic exist.

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Placement and targeting of advertising are handled by AdSense (to show relevant ads).

2. Media.net

Media.Net is owned by Yahoo & Bing while Google owns AdSense. Let’s examine some of its top qualities:

There are display and video advertising.
Presenting advertising with context. This structure filters the user’s intent using pertinent search terms, and, as I quote, “advertisers are willing to pay more for visitors with qualified intent, resulting in finely tailored adverts and substantially larger earnings.”
Native advertisements are accessible with your website’s design and format for increased interaction.
They do not rely on cookies, which is completely vital in the context of the most recent rules.
You have the ability to direct the audience to contextually relevant articles on your site through the native unit.

3. Adsterra

A brand-new ad network is called Adsterra. Since opening its doors in 2013, it has grown to receive more than 10 billion monthly impressions. It asserts to have some of the highest Cost Per Mille (CPM) rates in the market. They are a desirable alternative because they pay publishers quickly and on a variety of channels. Contact an Enterprise WordPress Agency for Development like Vipe Studio if you need professional website development services.

Characteristics

Enables CPM, CPA, CPL, and PPI marketing for publishers.
Gives ads access to a wide range of geotargeting options.
Publishers and advertisers both can monitor campaign performance in real time.
Offers a variety of ad formats, including banners, pop-unders, direct links, sliders, push-ups, and interstitials.
The Adsterra staff manually checks each campaign for malicious code.
Helps in multiple languages and shields advertising from phoney traffic.
Financial details for biweekly payments, Adsterra takes Bitcoin, Paxum, PayPal, Payza, WebMoney, ePayments, wire transfers, and all of the aforementioned methods. You need to have a minimum of $100 to withdraw your rewards.

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Now You Can Sell Ads on Your WordPress Site!

Despite the fact that internet advertisements are no longer a sure thing, these Google AdSense alternatives for WordPress are nevertheless well considering. You can sell ads on a WordPress site with the aid of an Enterprise WordPress Agency for Development like Vipe Studio. As long as your financial objectives are reasonable, having an additional source of income is always a good thing.