Boost Sales With Smart Site Navigation on WordPress

by Supriyadi in WordPress Marketing; Published on 04.08.2021

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There are a lot of things that you have to consider when you want to build a successful online business from home. You can create a good website that can be used to display any products or services to your customers.

Having a website will require you to do some maintenance procedures, so you can ensure that all visitors are satisfied. When they are happy with your site, they will be more willing to purchase from your site. According to the research at our WordPress development agency, site navigation can be used to increase sales significantly.

How good site navigation can boost sales

An effective navigation system plays an important role in increasing the conversion rate of a website. When your customers cannot find what they are looking for on your website, they will look for other websites. You can keep them interested in your business when you have good site navigation. Here are some useful tips from our WordPress development agency.

Feel free to contact our WordPress development agency and ask how you can improve the overall look of your site navigation. Your website’s navigation structure should contain all necessary elements. For example, footer links, main navigation menu, and some other design elements, such as font or color. It will help visitors to navigate through the website easily. You can make a good user experience for all customers who are coming to your website every day.

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Based on the research we made at our WordPress development agency, here are some WordPress development tips that can help you improve the navigation system on your website. By implementing them, you would be able to boost sales in your business.

Create your visual hierarchy

Visual hierarchy is a design principle that will emphasize the ranking of design elements. It will help you see how your visitors interact with the visuals on your website. The experts at our WordPress agency for development can manipulate and customize the overall page functionality. This visual hierarchy may include several factors, such as proximity, contrast, color, size, white space, etc. Your website needs to be mobile-optimized, to attract visitors from all around the world.

Consider using the faceted search

The faceted search may refer to the navigation and search feature. This feature allows users to select any items from a range of attributes, so they can narrow down the results. That will improve the user experience. Your visitors would be able to find anything that they are looking for on your website easily. They will never have to perform multiple searches on your site. Our WordPress development agency can help you create this functionality on your website.

Maximize the website footer

That is another recommendation we give to the clients from our WordPress agency for development. The footer plays an important role in the site navigation strategy. The footer should be displayed on every page of your website. This footer is usually people’s favorite navigation tool. It should feature relevant information about your website. Most reliable themes usually have a widget-ready footer area where you can add any of your favorite links or your menu.

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Use breadcrumbs

If you would like to make your visitors happy on your site, you should consider using breadcrumbs. They are the best way to showcase the navigation system. You can enable all users to find their location. If you have a large online store with a lot of products or pages, these breadcrumbs can prevent visitors from getting lost on your site. You can contact our WordPress development agency to ask how can we help you create breadcrumbs.

Use a stand out search function

According to our WordPress development agency, many people don’t want to use the default WordPress search function. This function is quite limiting compared to other tools. You can create a good search function that can deliver a unique and fast way to find any products or services easily. You can speed up the process of checking out when your customers are ready to buy any of your products or services. Contact our WordPress development agency today to ask how to make this function on your website.

Is smart site navigation enough to boost sales?

Although there are many steps you can take to boost sales, professional help will never be redundant. If you want a top-notch website that is user-friendly and fast, our WordPress development agency is only one call away. With many years of website development behind our back, we can ensure you that you will get only high-quality services from us.

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