How to promote your WordPress blog on Instagram?

by Vipe Team in WordPress Marketing; Published on 13.07.2021

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In 2021, all the different social media platforms constantly strive for dominance. Our WordPress development agency likes to stay up to date with all the latest statistics regarding the social media world. As of now, the numbers are strongest with Facebook which continues to reign over all of the other platforms. Instagram of course is also going strong. In fact, out of the six most popular social media platforms, more than half are owned by Facebook. We’re talking about Facebook, WhatsApp, Facebook Messenger, and Instagram.

Instagram is a special one, though. Just as people think that some new, glossy platform will push over Insta, the photo-driven platform proves once again that it’s not going anywhere anytime soon. As the old saying goes – a picture is worth a thousand words. Instagram knows that very well and continues to be the most preferred place for photo sharing. Even though the video format content is getting more and more popular each day, you should not underestimate Instagram in 2021. This is especially true if you have a blog that’s built with the help of WordPress developers.

Why should you consider Instagram for promoting your WordPress blog?

The first thing that makes Instagram a great platform for promoting your WordPress blog is the fact that it has a lot of users. We’re talking about a great number of folks – there are 1.074 billion Instagram users worldwide in 2021. 500 million of them use the app daily. What’s more compelling though, is that 60% of these users share that they have become acquainted with a product or service while being on the platform.

Instagram can also boast about the fact that it is the social media that generates the highest percentage of interactions with a brand’s posts. This is in comparison with Twitter and Facebook that don’t achieve such high levels of user engagement. Also, 86% of top brands are utilizing Instagram to craft their brand image. Of course, these numbers and percentages are constantly changing. However, our WordPress development company thinks that they make a solid case for using Instagram as a promotion tool for your WordPress blog.

Oftentimes, people mistake Instagram as a social media that’s only suited for teenagers that like to take selfies, post pictures of their pets, and follow their favorite celebrities. Well, guess what? Every single social media out there has these aspects. That doesn’t mean that you should automatically cross Instagram out of your content marketing strategy when it comes to your WordPress blog. In fact, this social media has the highest potential out of all the others to connect you with your audience and to take your WordPress website development to new heights.

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So, no matter what you do and what your blog niche is all about, one thing is for certain – if you haven’t downloaded Instagram yet, it’s high time that you do! Don’t worry about your expertise – you don’t have to be a top brand name or a social media marketing expert to figure the platform out and start seeing the awesome impact it can have on your WordPress blog. The only thing you need is some guidance that our WordPress Agency for Development can assist you with.

How to build your Instagram audience?

Once you’ve created an Instagram account for your WordPress blog, you might find it challenging to build a proper audience that can engage with your content. Whatever you do, don’t let the numbers defeat you! Every new beginning is hard and promoting your blog on Instagram is no exception. Even if you start your Insta journey with 0 followers, there are ways to build your audience slowly. After all, your main focus should always be to create valuable content and to find a loyal public that’s going to be excited for every new post that you share.

Our WordPress development company warns you that the idea of a huge following shouldn’t be your number 1 priority. At least not in the very beginning. You need to remember that first and foremost your Instagram needs quality content. This will help your account to grow organically. Ok, but what type of quality content should I create, you might ask? Don’t worry, we’ll talk about this a little bit later on in the article. There are, however, some easy tips and tricks that will help you build the Instagram audience for your WordPress blog.

To make your WordPress website development worth all the hard work you’ve put into it, you can use Instagram as a way of driving traffic to your blog. To do that, you’ll need to connect your Instagram profile to your website page. The same can be done if you have a Facebook page for your blog. The next thing you should do is link to your Instagram profile from every other social media channel you have and use. If you have email marketing newsletters, include your Instagram profile in the signature you use at the end of your emails. This can also be applied to your regular email communication.

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Get creative with your Instagram bio

There’s one thing that the people who click on your Instagram profile will see even before they check out your posts. This is your Instagram ‘bio’. Our WordPress development company suggests you never (and we mean NEVER) neglect the importance of a good written Instagram bio.

The ‘bio’ section of your Instagram profile should tell your followers who you are and in this case what your WordPress blog is about. Be mindful of the words you use and optimize your ‘bio’ with keywords for search engine optimization.

Don’t forget to add a link to your WordPress blog. This is super important because the ‘bio’ section in Instagram is the only place where you can add a clickable link. It’s a nice idea to also include a call-to-action that encourages your followers to click that link and visit your website.

What kind of content should you post to promote your WordPress blog on Instagram?

When it comes to content, there is one rule that applies for the entirety of social media communication, as well as your WordPress website development. That rule is to make your content valuable. Instagram is an extremely visually-driven platform but looks are not everything. Before you even think about creating a posting schedule, you should ask yourself – what value can I add to my follower’s feed?

When you’re trying to figure out what you should post on Instagram, our WordPress development agency advises you to first think about your blog niche or topic. Try to think of creative ways to present your blog posts in a different format. In the case of promoting your WordPress blog on Instagram, that would be mostly photos.

One of the best and easiest things you can do is to repurpose your blog posts’ visuals and make them Instagrammable and shareable. Take full advantage of everything Insta has to offer and make your content unique by adding beautiful filters, text overlays and whatever cool effects the social media has to offer. There’s a lot of options at this point when we’re talking about photo editing.

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Our WordPress Agency for Development recommends you to not be afraid of the video format, too! Short videos are all the hype right now. Try to think about how you can use them to promote your WordPress blog on Instagram. For example, you can make a short video that introduces your new blog article. Tease your followers and tell them to click the link in your bio which will redirect them straight to your latest blog post.

You can also use the Story feature of Instagram to share daily behind the scenes snippets of your work process. Instagram stories are a great way to let your audience know what is happening right now and what you’re currently working on.

Engage with the content of other bloggers

Here, in our WordPress development company, we like making new friends and being supportive. The same thing applies to social media, too. If you want to grow your Instagram following and promote your WordPress blog on the platform, another great tactic would be to follow other bloggers and engage with their content.

The blogging community is actually one of the most supportive out there. Bloggers who actively follow, like, and comment on posts shared by other users in their niche tend to be more successful than the ones who focus solely on their own content.

If you already follow some bloggers outside of Instagram, check out if they have a profile on that social media and start engaging with everything they do. This is also a great source of inspiration for your own Instagram feed. Also, you shouldn’t be limiting your connections only to people you already know in some way. Use the ‘people’ and ‘tags’ search to find new interesting creators and expand your blogging world.

Make Instagram your WordPress blog’s best collaborator!

In today’s article, our WordPress development agency gave you some quick and easy ways to promote your WordPress blog on Instagram. We believe that Instagram is a platform that can be of great use for your WordPress website development.

When it comes to promoting your blog or website on Instagram, the most important thing to remember is to stay consistent, have a clear plan in your mind, don’t be afraid to get creative with your content and of course, above all have fun!