The Power Of Storytelling In A WordPress Website

by Vipe Team in WordPress Design; Published on 26.02.2021

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When you hear a fascinating story, it always draws your attention, and you cannot stop listening to it. Storytelling on your WordPress website can have the same effect on your website visitors.

Every day we hear so many stories in our daily life. Some of them inspire us, some are entertaining, and others – educating. Storytelling has become an extremely powerful weapon used by any kind of business. People are now tired of listening to dry information, they are looking for some emotional connection with the brand. They have to associate the brand with a specific feeling and build a connection based on that feeling.

We are going to transfer all of this to your WordPress website. You can incorporate storytelling in your platform’s design in numerous ways to capture your viewer’s attention. This way, you will establish an emotional connection with your target, make yourself exceptional and memorable in their mind and gain benefits for the whole business.

Take In Mind Your Audience

The first part of creating a compelling storyline in your WordPress website is to look closely at your audience’s needs and desires. You need to understand them very well in order to offer them engaging content. Research your different types of viewers that visit your platform. They can be potential or existing clients, partners, prospective employees, etc. Examine their behavior on the Internet, their journey through your WordPress website, their wishes, and requirements.

Understand what made them visit your site and what they hope to achieve during their session on your WordPress website. In this process of getting to know the audience, you may use the assistance of a web strategist who has a specialized view on those factors and will guide you through these steps.

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Do not hesitate about using different methods of getting to know the audience. You can get some very strong insights from your own team members. Interview them about the interaction they have with your clients. They often face tons of questions from users about your business and can reveal some powerful insights that can be in use in the storytelling of your WordPress website.

Create an Emotional Connection

Great stories are easy to remember because they evoke an emotional response and connection with their readers. When someone lands on your WordPress website for the first time, they will primarily have an emotional reaction and (in the best case) human connection. Generally, those things arise on a subconscious level in the first few seconds, and they are the reason why your viewers decide whether to stay or leave your site.

If you are interested in creating a strong emotional connection with the visitors of your WordPress website, you have to consider and set up your brand personality first. Every brand has a tone of voice, and the WordPress design of your website has to present that tone of voice clearly and directly. Otherways, there will be a disconnection between your online presence and your real-life communication which will bring disturbances in the brand positioning in the consumer’s mind.

You can also consult for that part with a specialist in WordPress website design. He or she will use a different combination of imagery, intriguing color schemes, or animation. They will integrate the story your brand wants to tell in the design of your website.

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Define Your Brand Message

For that part, Vipe Studio has a specialized article that will tell you how to clarify your brand message on your WordPress website. It can help you with the establishment of your value proposition and accomplish your desired results.

Most of the stories integrated into the online world have a core message or moral of the story. If this message is not eloquent enough, your audience may enjoy the story you are telling but will not remember it in the long-term.

When a viewer arrives at your WordPress website, you typically have some really small amount of time to present who you are and engage with him/her. You need to pique their curiosity to the point where they want to learn more about your story and keep their attention on your WordPress website. That is the reason why you should include your web-based value proposition in the viewport of your home page. It should present basic but major facts such as: what you do, what differentiates you, and what action your viewer should take next.

Once you have established your value proposition, the visual design of your WordPress website has to support that brand message through different visualizations. They will boost up the core message you are trying to tell and complete the picture of the company you are trying to describe through your website.

Invite Your Visitors Into The Story

The most powerful stories make us feel part of the tale. They can motivate and inspire the readers to a point where they even change their actions and beliefs after they finish reading them. And this should be exactly your case!

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The main goal of including storytelling in your WordPress website is to engage with your audience and make them want the same thing as you do. No matter if you own e-commerce, marketing, or blogging WordPress website, you always want to make your visitor perform some kind of action. You have to present them your story so well that they want to take part in it and your desires become theirs as well.

Use messaging, questions, CTAs, or any interactive components to tell your readers what they should do to get to the next step of their WordPress journey in the website. The more realistic you describe the happy ending of the story your visitors witness, the more interested they will be in finishing their steps in the platform and consequently – engage with your brand.

Reporters Of The Soul

Emotions send their signals to the heart and make it feel and act in different ways. In the last years, many studies have proven that people in the online world act due to their emotions and not their rationality. That is why you should offer them some great storytelling on your WordPress website and make them react with their heart.

This will not only accomplish the primary goals you have but will also create a loyal customer who will take advantage of your offers at a later stage as well. It is a win-win situation both for you and your WordPress website visitors. Do not be afraid to experiment and try something new that will make you evolve and bring to you even better results for your WordPress website.