Clarify The Brand Message In Your WordPress Website

by Vipe Team in WordPress Design; Published on 16.02.2021 Last updated on 17.02.2021

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Every owner of a WordPress website always strives to achieve reach and engagement with its customers. They all want them to perform an action or make a purchase, but they should give them something in return so that both sides could win from the situation. The thing, WordPress website owners are giving to their users is the user experience and the fulfillment of visiting their site.

In order to achieve that, you can turn to a WordPress agency for development that will guide you in the process of building your website in the best possible way. However, they cannot help you with the message you want to deliver to your users. They can simply portray it, but it is up to you how clear will it be.

We are going to tell you five ways of clarifying your brand message through your WordPress website. We will look through them in detail and observe the way they are going to help your business grow. But first things first, let’s see what should your customers understand clearly and quickly so that you know you are in the right direction of providing a good UX design:

Who are you?
What do you do?
What categories of products/services do you offer?
How can they purchase them or contact you?
How the thing you are offering to them is going to solve their problem?

Now that you have the basics, we may say that we are all set and ready. Vipe Studio will present to you five ways of throwing light to the brand message through your WordPress website and convert your undecided browsers into loyal customers of your business.

Present Your Brand’s USP

Creating a WordPress website should be a crucial part of your business strategy. It can serve you as an implement to present your brand message and confirm your image among the audience.

Creating Favicons and Adding Them on WordPress Website

To introduce your values through your WordPress website, you should be aware of every business aspect. You should know every part of it all the way to its roots, but you must be very careful with this knowledge. Many business owners and entrepreneurs fall into the trap of “the curse of knowledge”.

What happens, is that the owner of the company and the WordPress website already knows too much information about the brand and wants to present it all to the audience. However, this cannot be a good practice because the visitor of your platform gives only a few seconds of its attention to make your pitch.

On this occasion, you should choose one quality of yours that will become your unique selling point (USP). You will put all the communication on the WordPress website on this quality, and you will direct the attention to it. This way the customers will not feel confused about your work, drawn to your work, and look for more information about it.

Include Obvious Call To Actions

The Call-To-Action button of your WordPress website is a must if you want to accomplish effective results and contribute to the clicks and the sales of your platform.

Regrettably, there are a lot of business owners that decide not to include CTAs on their website, missing the opportunity of straight ask for the sale of their products. The exclusion of a call to action button can cause you the loss of many potential customers directing them to your competitors.

Do not make your customers search too hard for reaching the product they want from you. Give them an easy, time-saving solution. Include CTAs on your WordPress website and create them functionally and creatively. If you are not sure how to do that – check our article, dedicated to the CTAs, and how to build them in the best possible way.

The Power Of Storytelling In A WordPress Website

Visualize The Benefits

Everything on your WordPress website should be done for the reaction of your customers. You want them to constantly interact and spend time on your platform, therefore you should provide them the comfort of doing so.

That can happen by including visuals that tell the story of how good life gets when someone is using your products/services. Do not forget the readers of your website can become your customers only if the brand solves some of their needs. The logical solution of doing that is to show images of the joy your product/service brings to the people. That will make your company look trustworthy in the eyes of the users and engage with them, increasing the chance for the people to choose the solution your brand offers.

Use Bite-Sized Categories

We have said that before, but we will say it again because this unwritten law applies to almost every aspect of our life: People do not enjoy having too many options for choosing.

However, many brands offer a large selection of products or services for their customers to pick from. In order to be able to deliver these most optimally and generate orders, you must take your time and categorize them in a small selection of choices.

This way, your WordPress website will have a clearer image and be simpler to digest from your consumers. That will drive them to an easier decision and therefore, getting dominant streams of revenue for your business.

Build a Suitable User Flow

Every WordPress website has its purposes, and reaching them should be your key goal. That is why you should create a suitable path for the viewers of your website to take and guide them to your final goal without them noticing.

Join the Dark Side: Dark Mode in WordPress

For example: If the final purpose of your WordPress website is to generate purchases of your online shop, you should create the whole platform and UX design in the way it will lead you to this goal. Your users will make the decision themselves, but you will be the one to lead them to the situation in which they have to take it.

In more simple words, a clear user flow will deliver your brand message in the best possible way. It will guide your customers to fulfill your needs efficiently, but they are the ones that have the final word.

Effectively Communicate Your Brand Message

You have to be sure your brand message is clear and approachable for your customers. Do not decorate it with additional information or details. Be clear and explicit. If you clarify your message successfully, your viewers will be more open to your brand. Once they have understood the brand values, they can recognize themselves in it, and become a loyal customer to the company.

Your WordPress website is great for communicating the brand message of yours to its viewers. You can include in it everything you want to tell them but simply and affordably. It is the instrument you need to establish yourself in the digital world and generate new clients for the company with every new day. Use it wisely and take advantage of the opportunities it offers. If you do not feel sure how to clarify your brand image through your WordPress website, you can always turn to the professionals in this field, who will guide you through the whole WordPress journey you are about to take.