8 Tips for a Successful WordPress WooCommerce Shop

by Vipe Team in WordPress Development; Published on 07.10.2021

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Do you want to start a successful online store? If the answer to this question is “Yes” then our WordPress Agency for Development can assure you that you don’t need to look any further – a WooCommerce shop is just what you need. We don’t expect you to just foolishly take our word for it, so here’s a solid fact to help us prove our point:

The latest statistics show that WordPress is used by 65.2% of all the websites whose content management systems we know. This means that in 2021, WordPress managed to reach 42.6% of the Internet. What a huge success that is! As you can see, this open-source initiative is taking the market by storm, and it isn’t showing any signs of slowing down or stopping anytime soon.

What that means for you, is that your safest bet for building a successful online store is choosing a professional WordPress website development. WooCommerce is the most popular WordPress extension. It’s a plugin that lets you turn your WordPress site into an eCommerce shop.

As you probably know, the success of any online business largely depends on enhancing customer engagement. A strong online presence is another “must” when it comes to establishing your brand. There’s no place for sugar-coating, though – the competition in the eCommerce industry is humongous, which makes it really hard for “smaller fish” to make a splash.

This is why our WordPress development agency wants to stress the importance of focusing diligently on every single detail, concerning your WooCommerce website. So no matter if you’re still in the beginning phases of WordPress website development or you have already created your eCommerce store, we will present you with some useful tips and tricks that will help you grow your online business.

The best practices that we’ll share with you in today’s article are proven to increase conversions for your WooCommerce online shop. By following them, you will be able to generate more leads and earn additional sales revenue. Before we focus on the tips, though, we think it’s important to convince you even further of the benefits you’ll get when you choose an expert WordPress website development that’s centralized around eCommerce.

Why Choose WooCommerce for Your Online Shop?

Look, when you want to sell your products and services online, you’ll be met with two options – either put your goods on a big marketplace, such as Amazon and eBay, or create your own eCommerce store.

Our WordPress development company warns you that the aforementioned major marketplaces come with many restrictive seller policies. You simply can’t expect to have a hugely successful branding when you opt for a venue like this. Remember that marketplaces like these will always put their own needs before those of their merchants. It’s just how large businesses operate.

This is exactly why we believe you should choose a professional WordPress website development for your eCommerce store. Sellers who do that experience the most growth of their online businesses as they have complete control over the customer experience they provide on their sites.

Once you become a WooCommerce website owner, you can use your own platform to connect with your customers and encourage sales. You decide how to arrange the products on your site as well as how you want to highlight a store sale. As we already said, you’ll have FULL control over your eCommerce website.

This enormous freedom is what makes a WooCommerce shop such a powerful tool for business growth and success. However, our WordPress Agency for Development understands that having so much freedom can sometimes be confusing, especially for new online store owners. You might not know where to begin with curating your shop.

There’s no need to worry, though, as this is just what we’re here for – to guide you with helpful advice on every step of the WooCommerce journey you’ve taken.

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Useful Tips and Tricks for an Outstanding WooCommerce Shop

And so, our WordPress development agency has gathered the best tips and tricks that will help you attract new buyers and retain loyal customers. Creating a successful online store might seem like a truly challenging task but when executed right, an eCommerce store can be the biggest asset of your business.

Remember that your prospective clients experience each element of your online shop, which means that you should craft each aspect of your WooCommerce store with care. A well-thought-out eCommerce website is sure to attract more buyers and drive up sales. Follow the strategies below to bring the best possible experience to your target customers and to make sure that your online business stands out among the competition.

1. Make Your WooCommerce Shop’s Web Design Shine

Design – our WordPress development company knows just how important this aspect of web development is. In fact, according to one recent study we read, 93% of buyers consider visual appearance to be the most important factor when making a purchase.

As you can see, sometimes numbers and percentages speak louder than words. Don’t make the mistake of neglecting the design of your WooCommerce shop. Having the best product in your niche won’t be enough – you need to present it in a way that is appealing to your target customers.

If your shop’s web design is poorly done, you can forget about having a successful online presence. When you’re dealing with your WordPress website development, we advise you to seek the professional help of WordPress developers. They know what they’re doing, and they can help you create a profitable online store.

Of course, you might choose to do things on your own. If this is the case, then you’ll have many ready-made templates at your disposal that can be customized to your needs. When choosing a pre-made template, look for ones that have clean designs, intuitive layouts, and follow the latest web design trends.

2. Create an Awesome “About Us” Page for Your WooCommerce Shop

Our WordPress Agency for Development believes that “About Us” pages can be really powerful attention-grabbers. Remember that if a visitor clicks on your “About Us” page, this means they already take interest in what you have to offer them.

This page is your chance to prove to your prospective clients that your product is really worth it. To do that, you’ll have to tell your brand’s story in the most compelling way and put it on your “About Us” page. It is a good idea to also include all kinds of testimonials, achievements, and social proof.

Another important thing when crafting your “About Us” page is to include your contact information. Our WordPress development agency advises you to mention your contact email, your address as well as links to your social media channels. All of this info should be easily accessible throughout your whole online store.

3. Offer Superior Online Support on Your WooCommerce Shop

Offering excellent online support is something you should definitely consider when you’re in the process of WordPress website development. You need to give your customers peace of mind by assuring them they’ll have a generous amount of support after they make a purchase on your site.

Make sure you guarantee to troubleshoot any problems that may arise after the purchase has been made, and also consult your customers beforehand. This tactic can convert potential buyers into loyal, returning customers.

Our WordPress development company thinks that the most helpful type of support is adding a live-chat feature that works 24/7 to your WooCommerce shop. It is estimated that this tool can increase your conversion rate by 10% or more.

Superior online support is one that assists customers throughout all stages of the shopping experience. This means encouraging new buyers to make their first purchase as well as enticing returning customers to continue making purchases.

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Our WordPress Agency for Development suggests you make your customer support features visible from the home page of your WooCommerce store, so that prospective buyers are aware you provide this type of service.

4. Provide Popular Payment Options on Your WooCommerce Shop

A WordPress website development that is focused on eCommerce always goes hand in hand with payments. This is why we advise you to offer a wide variety of popular payment options for your customers.

PayPal is obviously the go-to payment solution, but there are other popular options for your online store to consider. Just choose the ones that best fit your business’ needs.

Another tip that our WordPress development agency can give you is to allow your customers to create an account in your store and save their payment information. This will make future purchases more seamless.

5. Create an SEO-Driven Blog for Your WooCommerce Shop

An online store doesn’t have to stay just an online store with product sections. There are many things you can add to improve the overall user experience as well as boost the traffic to your website. A blog can be a really powerful addition to your WooCommerce shop in that regard.

When dealing with your WordPress website development, we strongly recommend you create a blog for your eCommerce business. Your posts should contain valuable information for your customers as well as SEO keywords that will help them rank high in search engine results.

You should know that well-ranking blog posts that encourage people to visit your site are super beneficial. Your blog can be the thing that makes people visit your product pages and eventually complete purchases.

Our WordPress development company is a big proponent for blogs because we’ve seen just how advantageous they can be in our own practice. Through your online store’s blog, you’ll have the opportunity to connect with your customers on a much deeper level.

The response you get on your blog posts will signal just what your clients need and how you can provide it for them. Your blog should be focused on offering expert advice on your product usage or an industry-related topic. Either way, it will sure build trust in your buyers, and it will help you position your business as an industry-leading one.

We suggest you use tools like Google Analytics to track the page views of your blog posts. This can help you determine what types of posts your audience is more interested in, and you can use that information when you plan your future content.

6. Make Sure Your WooCommerce Shop Is Mobile-Responsive

Here’s a fact that our WordPress Agency for Development wants to share with you – as of 2021, 53 percent of consumers in the US, who shop online every day, rely on their smartphones to do so.

The use of smartphones is only increasing with each day, which means that you should make sure your WooCommerce shop is optimized for mobile devices. Your online store should have a mobile-friendly design that makes it easy for customers to purchase your products, no matter what device they’re using.

You can always trust professional WordPress developers, like the ones who work at Vipe Studio, to optimize your WooCommerce website in a way that meets all operating system requirements. This way, you will guarantee that your online shop is fully responsive.

Of course, you could also use online store design templates that are already set to be mobile-responsive. Whatever you choose, we suggest you go for vertical designs over horizontal designs – this will make scrolling and viewing your content much easier on phone screens.

7. Offer Free Shipping on Your WooCommerce Shop

Another useful tip that our WordPress development agency can give you is to offer free shipping on your WooCommerce store. Thanks to many big companies that offer that particular perk, online shoppers are beginning to expect it more and more.

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It is a known fact that the added cost of standard shipping is not something that people like. In fact, your prospective clients are more likely to abandon their shopping carts at checkout when they see the shipping price.

So if you can afford to offer free shipping, we strongly recommend you do it. This will indeed cost you at first but many successful online businesses have seen a greater return with increased purchases after offering the policy.

Our WordPress development company reminds you to make sure customers are noticing your generous free shipping policy. Highlight this information on the home page of your online store to attract your visitors’ attention and to motivate them to keep shopping.

8. Use Email Marketing for Your WooCommerce Shop

If you’re a part of Vipe Studio’s blog readership, you know that we often talk about the benefits an email marketing strategy can have on your business, once you finish the exciting process of WordPress website development.

Email marketing is one of those things that can really help you build a strong relationship with your customers. You can take advantage of this approach by sending out targeted messages to segments of buyers. These messages must address each group’s specific wants and needs.

This strategy can encourage sales and increase revenue as its main goal is to appeal to buyers’ interests. As we’ve told you before, the first thing you need to do to experience the benefits of email marketing, is to collect your customers’ emails.

Our WordPress Agency for Development advises you to make sure that your buyers want to receive email messages from your business. You can ask them whether they would like that or not by adding a pop-up window while they’re browsing. Alternatively, you can suggest they receive your newsletter at the checkout process.

Don’t expect that every single buyer on your WooCommerce store will agree to sign up for your email list. The ones that do, though, will be your most important customers because they will be truly excited about your brand, and what you have to offer them.

We suggest you use an email marketing tool that can track the success of your emails. You’ll be able to see how many times your message was opened as well as which links were the most clicked.

Our WordPress development agency also thinks that it’s a good idea to track which customers unsubscribe from your email list. This can be done by using email marketing software. The information you get can then be used to figure out why they might have unsubscribed and what you can do to improve your email marketing strategy.

Create Your Successful WooCommerce Shop Today!

These were some of the best tips and tricks that you can use to build a truly successful WooCommerce shop. By following some of them, you should soon see your sales going up. Of course, there is always room for improvement, so we advise you to stay updated on the latest expert advice regarding eCommerce.

Our WordPress development company believes that your WooCommerce store can reach new heights as long as you have a solid strategy that puts your customers’ needs first. Remember to experiment bravely until you find a tactic that works best for you and your business.

If you still don’t have your own WooCommerce shop, but are convinced you want and need one, make sure you reach out to the team of professionals at Vipe Studio. We are industry-leading experts at WordPress website development, and as such WooCommerce development is another one of our specialties. We’d be happy to work together on your online store, so don’t hesitate and send us your inquiry today!