6 Reasons Nobody Reads Your WordPress Blog

by Vipe Team in WordPress Marketing; Published on 01.09.2021

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The world of the written word is the best one you can lose yourself in. With the rapid development of technology, more people got the opportunity to show their writing through blogging. The time where you had to wait for someone to decide whether your work is worth publishing or not is long gone.

Now anyone can make a blog. The best platform to build it on is WordPress. If you have already done that, started writing and publishing, you may have experienced a problem: nobody reads your blog. Whether your blog is part of a content marketing strategy for your business or a personal one, attracting visitors is not always easy.

If you want to attract actual readers and subscribers, then you have to rethink your blog strategy. There are things you are probably doing wrong. But don’t worry, you can fix them. Our WordPress development agency is here to tell you why nobody reads your WP blog and give you ideas on how to fix that!

Why nobody reads your blog?

The truth may be hard to swallow, yet our WordPress development company believes it’s better to know it. This way, you will understand what’s good for your blog and what’s better to avoid. Therefore, here are 8 reasons nobody reads your content:

Your blog lacks a clear focus

You need to have one main theme on your blog. If you write on different topics weekly, your readers will get confused and will lose the trust they have in you. Moreover, not having a particular niche will also confuse Google, and consequently, it may not rank your website very high.

If you have a blog about cooking and recipes, there is no point in writing about news in the technology world. You won’t make any readers stay for long since you won’t be a trustable source.

For example, you come to the blog of our WordPress development agency because you know you’ll find information about WordPress. But what if one day we started writing about fashion? You’ll lose interest in our content.

Because of all that, the best thing you can do is to find one thing you want to inform your readers about and keep up with it. After all, it’s better to be an expert at one thing than mediocre at many.

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You are not consistent

Inconsistency in blogging is an often made yet unforgivable mistake. Our WordPress development agency wants to mention that you simply can’t expect to get an enormous amount of followers posting only when you feel like it or when inspiration strikes.

When someone subscribes to your blog, they’d expect to get fresh content as often as possible. If they only get an article once in three months, they will lose the interest they have in your blog fast. Nonetheless, Google loves websites that publish fresh and valuable content frequently. Consequently, it’d be easy to rank higher in the search engines.

Our WordPress development company encourages you to create a planning schedule. This way, you would always be ahead of time. If something happens and you don’t have the opportunity to write for a few days, you’d still have plenty of content to publish. Moreover, the planning process will give you enough time to generate ideas for your posts, so you don’t have to wait for your muse.

Not having a promotion strategy

Although creating valuable content is key for your blogging success, our WordPress development agency has to tell you that it’s not enough. The chance for people to come across your blog by accident is minimal. You need to promote it in the right manner. The best way to do this is to use social media.

Try to post on multiple channels, but no need to do it on all of them. Never post only a link – write an engaging text that will make people open it. Tell them what the article is about and why they should read it. How will they benefit from it? Make it catchy and engaging at the same time.

Moreover, social media will help you to connect with your audience. People want to see the person behind the words in most cases. You can straighten the relationship with your audience. Show that you are interested in its opinion and that you take it seriously. After that, write according to people’s needs.

Another channel on which you can promote your content is email. Our WordPress development company believes that this is a great way to distribute your content and make it reach a larger readers base. Think about writing a killer newsletter that provides people with useful information as well as frequent updates about your articles.

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You underestimate SEO

SEO is a crucial part of any business and website’s success. It’s the art and science behind attracting organic traffic and making both search engines and readers happy. It’s how you make your website appear higher in the search results. The higher it is, the more people will visit your blog and consequently – read your posts.

Anyhow, taking care of SEO includes different components. Our WordPress development agency believes that you should take equal care of each. That includes keywords, meta descriptions, social media, etc.

Keywords are especially important! These are the words you want to be found with, the words people write in the search bar to find what they need. After you conduct proper research on which words suit your content and your audience, you can start adding them to your posts. Always add enough of them, but not too many – Google doesn’t like keyword stuffing.

Your website is not a quality one

You should not sacrifice the quality of your website for the quality of your content. After all, you are trying to attract readers in the digital world. Our WordPress development agency knows how important your website is, so bear with us on this one.

When talking about a website’s look, the saying “Do not judge a book by its cover” is not valid – either literally or figuratively.

The design and organization of your website play a vital role in the number of visitors you have. Everything should be organized and should deliver a great user experience. The speed of your website is another factor that our WordPress development agency wants to remind you of. If the content doesn’t load as fast as people expect, they will exit the page in a matter of seconds.

Most people need help in building such a good website, therefore they contact professionals. The team of our WordPress Agency for Development, Vipe Studio, is the perfect example of professionalism. Many decided to trust us with their websites. In return, they received quality service, a correct attitude, and guidance every step of the way. The results were one-of-a-kind websites. If you’re also ready to take your website to the next level, you can always contact us.

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You do not produce quality content

The quality of the content you produce matters the most. We already said that thousands of times, but our WordPress development agency wants to discuss it more in-depth. Even if you write only in your niche, you still need to write something original, engaging and interesting.

You shouldn’t allow yourself to write just to publish something. If you think you can write one good article a week, then write only once a week. Quality stands before quantity. The key here is to write consistently, even if it’s rare. Let people know what to expect and when – this way they will know that every Thursday (for example) there is an article on your blog waiting for them.

Keep in mind that in the beginning, some of your writing may not be as good as you wish to be. With enough practice and dedication, this will change. Writing is a skill like every other – it can be thought, learned, and mastered.

How to make readers stick?

We hope that this list with reasons will help you understand what may be causing the lack of readers. However, keep in mind there may be more (or other) factors causing this problem. The reasons our WordPress development agency told you about are the most common ones.

If you want to make people read your blog, try to resolve the issues we discussed. Remember to always:

Specify your niche
Plan your content to work in peace and be ahead
Stay consistent with your blogging schedule
Use SEO to your advantage
Promote your writings on different channels
Build a UX friendly and fast website – you know that our WordPress development agency is the solution for this
Create well-written and attractive content

Succeeding in the world of blogging takes a lot of time and consistency, but the end results will be worth it. Don’t forget that if you’re a beginner, it’s natural to have none or only a few readers. As time passes, your audience will get bigger – as long as you don’t stop trying.

In the meantime, you can always read the blog of our WordPress development agency. We post daily and fresh content on WordPress-related topics. Moreover, if you have any questions concerning WordPress, you can always contact us!