5 Easy Ways to Increase Your WooCommerce Sales in 2021

by Vipe Team in WordPress Marketing; Published on 15.08.2021

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The competition in the eCommerce industry is absolutely gigantic in 2021. On the one hand, the last few years have proved that more and more people begin to prefer online shopping rather than going to the traditional physical stores. On the other hand, the global pandemic that we’re still dealing with has left no choice for many businesses but to move their work entirely online.

For many, choosing a professional WordPress website development, with the added benefits of WooCommerce, has proven to be the absolute best decision that has skyrocketed their online business endeavors to whole new heights. As in any other field though, online stores constantly experience ups and downs when it comes to the sales they’re making. No matter how unique the products you’re offering are, your online business is doomed if you are not constantly evaluating your marketing strategy.

So, have you just launched your online store? Or do you already have an established online business that is expanding with new stores on the way? Either way, you may soon discover that you have come to a point where the sales you make become a real challenge. That is where our WordPress Agency for Development comes to the rescue with helpful tips.

You might be wondering if you’re doing everything right and whether you’re missing some other marketing tactics that can help you boost your WooCommerce sales. This is exactly what we’re going to discuss in today’s article. Vipe Studio has assembled a few ideas that will certainly attract visitors to your online store and will successfully transform them into loyal returning customers. But first, let’s recall why WooCommerce is the best choice for any online store.

Why Should You Choose WooCommerce for Your Online Business?

All WordPress developers will tell you that one of the greatest advantages of professional WordPress website development is the integration with WooCommerce that it provides. It really is that good of a deal.

WooCommerce is an open-source eCommerce plugin, developed especially for WordPress. It is an optimized and flexible solution for any online store and it offers limitless options for customization.

WooCommerce is the most rapidly evolving eCommerce platform on the market. It can take care of any online business needs, no matter how big or small they might be. The plugin supports the absolute best tools for building a store for your goods and services.

Our WordPress development agency considers WooCommerce to be one of the most efficient platforms with which you can successfully monetize your project. With more than 5 million active shops it is easy to see why nearly 26% of global online stores use it to their advantage.

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So, it’s pretty clear that the duo WordPress-WooCommerce has a lot to offer. The question now is what are some marketing tactics that can help you boost your sales in 2021? Let’s find out!

5 Techniques for Boosting Your WooCommerce Sales

Marketing strategies are in no way easy, especially if you’re running an online store all on your own. For more complex tactics it is always better to trust an expert marketer but there are, however, some simpler techniques you can definitely implement on your own.

So, let’s see what are the 5 proven and easy ways to boost the performance of your WordPress website development when it comes to your WooCommerce sales in 2021.

1. Offer Discounts and Coupons

Our WordPress Agency for Development loves a good discount. Offering discounts at your WooCommerce store is one of the best ways to bring in more sales and conversions. This is a great strategy that benefits both the store owner and the customers.

WooCommerce lets you configure different methods with which you can increase your sales, revenue, and conversions. These methods include product discounts, percentage discounts, bulk discounts, price discounts, bundle discounts, and more.

A pro tip when using discounts and coupons is equipping your WordPress website development with popups. This will increase their visibility on your site. You can do this by integrating a WooCommerce popup plugin. Adding a discount on your store can also be achieved with the use of a good plugin that will help you with the configuration process.

Discount coupons can really aid the promotion of your online business. Because you have full control over the customization of the deal for your store coupons, you can make good use of the data from your past promotions. By doing so, you can come up with a new offer that will be irresistible for your customers.

Similarly, our WordPress development agency loves the fact that you are in charge of the impact (the way you apply the coupon to specific products or the entire inventory) and the duration of validity of the discount coupons. You also get to choose who can use them – all customers or for example only new customers.

Another great thing about using discount coupons for promoting your online store is the control you have over the distribution of said coupons. This allows you to target specific segments to attract new customers. You can also come up with a strategy for reactivating customers who have become passive and are no longer purchasing products from your online store.

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To do that, you’ll have to select the suitable distribution channels and the coupon-sharing websites that you want to use for the promotion campaign. If you have chosen a professional WordPress website development, you can utilize it for onsite promotion.

It is best to display the coupons at places they can’t be missed such as the sidebars of your site. You can also create appealing banners so that the coupons are among the first things the customers see when they visit your online store.

2. Use Upsell and Cross-Sell

Upsells and cross-sells are WooCommerce tactics that will help your customers to add more relevant products to their shopping carts and, in turn, your store will gain profit. Let’s see what these two things mean, so you can use them confidently when crafting your WordPress website development and WooCommerce store:

Upsells: This is a WooCommerce technique that encourages customers to spend more by recommending similar products to what they’ve already added to their carts or have bought before. This usually means showing upgraded or more expensive products. This allows the prospective buyer to choose a better product at a slightly higher price.
Cross-sells: By using cross-sells, you can convince customers to purchase additional accessories, services, or products that are somehow related to the items that they have already selected.

Our WordPress Agency for Development believes that these are some of the best ways to boost your WooCommerce sales.

3. Use Flash Sales

“Flash Sales” is a popular promotional strategy that is often used to attract new customers and boost sales. You can use this method to offer discounts on a single product or limited products for a short period of time.

These types of sales have a very psychological aspect because they take full advantage of the irresistible sense of urgency. When using Flash Sales for your WordPress website development and WooCommerce store, the visitors on your site will be able to see the number of available stock going down or the number of days that are left until the promotion ends.

Our WordPress development agency recommends looking up the plugins for boosting WooCommerce sales that are available on the market. They will help you to successfully implement this strategy of urgency marketing. Of course, you can also contact professional WordPress developers who can make a unique plugin just for you.

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4. Start a Loyalty Points Program

If you want to retain already existing customers and attract new ones, a loyalty program would be a great idea. Loyalty points serve as prizes that your customers get every time they shop at your store. Just the notion of piling up loyalty points (and then using them) can encourage customers to return for more shopping.

To boost your WordPress website development and WooCommerce store even further, you can also offer progressively increasing discounts and exclusive deals to the customers who use your loyalty points program. Of course, it is also very important to create a well-thought-out marketing campaign that will accompany your loyalty points program.

5. Send Abandoned Cart Emails

Another tip for boosting your WooCommerce sales, coming from our WordPress Agency for Development, would be to send abandoned cart emails to your online store’s visitors. The goal of this tactic is to convert an abandoned cart visitor to a customer.

Sending an abandoned cart email can recover a sale that has not been finished. These types of reminder emails are among the easiest, cheapest, and most efficient ways to bring customers who have abandoned their carts back to your website.

The catch here is that most of the time companies write these kinds of emails in a very boring and plain way. So, avoid doing that if you want to implement this strategy successfully into your WordPress website development and WooCommerce store.

Try to write a catchy email that will actually bring a smile to your customers’ faces and will make them return to your online store with pleasure to complete their purchases. A great idea for grabbing the attention of your clients is to offer a discount if they come back to finish their order.

Your WooCommerce Sales Can Be Easily Increased!

Choosing a professional WordPress website development for your online store is the best decision you can make in 2021. WooCommerce is the perfect partner for any eCommerce business that wants to grow and succeed in a highly saturated market.

Our WordPress development agency reminds you to always be on the lookout for great tips and tricks regarding your WooCommerce strategy. We hope that the ones we shared with you in today’s article will be beneficial for your online business.

You should always strive to implement the best suggestions provided by industry experts if you want to come on top of the market. Just remember to build a strong sales marketing plan that revolves around the emerging trends and technological innovations that we see every day.