WordPress for Enterprises: Why Do Businesses Need Custom Web Development

by Vipe Team in WordPress Development; Published on 04.07.2023

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Say you’ve recently established a business: Congratulations on your huge achievement! Our Enterprise WordPress Agency for Development bets you’ve got a lot to consider – clients, new exciting projects, investments, gathering a team of experts. But are you forgetting something? That’s right: You also need to consider an enterprise website and today you’ll learn why custom web development might be your best go-to strategy.

If you’re familiar with web development, then perhaps you’ve heard about WordPress – the world’s most famous CMS is so successful for a reason and it’s no wonder over 40% of websites altogether run on the platform.

While the content management system began its journey as a blogging solution, nowadays it’s among the top choices when it comes to enterprise website development. And when we combine WordPress’s multitude of benefits and advantages with custom web development, we can easily witness why so many businesses and eCommerce platforms truly opt for this digital path toward success.

Join us as we are about to highlight why WordPress is indeed anyone’s best choice and how custom web development can enhance enterprises’ digital establishment even further.

WordPress and Enterprise Websites Undoutebdly Go Hand in Hand

What do we think of when we say “enterprise website?” Essentially, it’s a platform meant to showcase and present a business’s work, together with its services or products, successfully conducted projects and a long list of happy and fulfilled customers.

Anyone is aware that, in the digital age we live in, existing online is perhaps the shortcut to people’s attention and hearts. Whether they are looking for a specific service or a product or they already have an enterprise in question, a great majority of people would first go online and conduct a search.

But let’s get more precise with data, shall we? In 2021, PRNewswire shared a report by Visual Objects (a directory of design and creative agencies) which stated that

44% of consumers frequently use search engines to find information about businesses and services in a specific location

and

76% of consumers will search for a company website before visiting their physical location.

Now that’s something, isn’t it?

To Scalability and Beyond: Custom Plugins in WordPress Development

WordPress’s Scalability Is Just What Enterprises Need

So there’s no doubt enterprises need to exist online – essentially, that’s where their target audience is. But in terms of online success and precise positioning, user experience is everything – and that’s why businesses need a reliable partner, able to withstand traffic and customer demand, while also providing security, top-notch scalability and customization opportunities.

That’s truly what WordPress is – the open-source CMS is famous exactly for its customization features, scaling options and incredibly user-friendly dashboard and management solutions. That, essentially, makes it one of the best solutions for enterprise websites – as the business grows, so should its platform.

WordPress runs hundreds of thousands of enterprise websites – the CMS is virtually endlessly scalable and this leaves room both for improvement and growth, as well as elevated functionalities and integrations. Precisely what a growing business needs. In addition to that, WordPress also provides the opportunity for a plethora of themes and plugins that further improve the user experience and thus resulting in elevated conversion rates.

But Is There a Limitation When It Comes to Using Pre-Made Themes and Plugins

Certainly – after all, they are not always capable of providing the utmost authenticity and uniqueness to a brand’s website.

Sure, they are ready-to-use so their installation is quick; anyone could use them since no coding expertise is required; if the theme is well-supported and maintained, its users will always rely on the latest updates and security upgrades.

On the other hand, however, pre-made themes and plugins come with several disadvantages – while they may not interfere with a blog or a small-to-medium business, they could pose a threat or an issue for largely-scaled enterprises that need a truly outstanding and stable service.

Pre-made themes are limited when it comes to personalization and customization – perhaps one of the biggest downfalls of pre-made themes is that they lack scalability and fall short in the customization department. This may be troublesome for enterprises with already established brand identities or for businesses that want to opt for specific integrations and services on their platform. Although the majority of pre-made themes allow some level of customization, they certainly can’t provide elevated alterations and complete transformations.
If they stop being supported, there’s a chance for a variety of security breaches – as with plugins, pre-made themes also require constant monitoring and regular updates so that security stays intact;
They could be slow which certainly is a problem for high-traffic enterprises – pre-made themes usually are filled with unnecessary code or code that’s simply not pristine; this can often lead to slow loading and therefore decrease the conversion rate and profit;

Pre-Made Themes vs. Custom Themes in WordPress: How To Pick What’s Best For Your Business

Our Enterprise WordPress Agency for Development definitely believes pre-made themes are perfect for some occasions and specific types of platforms. When it comes to huge enterprises with tons of customers and hundreds of queries, however, things are slightly different – then we need to come up with elevated strategies that have the potential to increase the user experience and result in a successful web platform. So here’s where custom web development enters the picture.

Custom Web Development for WordPress and How It Benefits Enterprises

First and foremost, the biggest advantage of custom web development is the fact that the website is conducted precisely for a specific enterprise and doesn’t follow any pre-made or previously-engineered tech solutions. This allows developers to truly go deep into the brand’s identity and find the best possible pathways toward showcasing what it’s all about. This way businesses can easily differentiate themselves and go to great lengths when it comes to establishing their own authority.

When it comes to SEO improvement, custom web development and custom themes also come to the rescue – developers can come up with practical and working solutions that boost search engine visibility and therefore increase the conversion rate and profit. Needless to say, WordPress is extremely SEO-friendly – yet another reason why the powerhouse of a CMS is among the most popular web solutions.

Premium vs Custom WordPress Theme: What Is the Best Option?

custom web development

Accessibility is definitely something enterprises should direct their attention to. Through custom web development experts can easily make the platform far more accessible and make it easy for customers and visitors with disabilities of any kind to access and interact with the website.

Custom web development can be effortlessly combined with UI design mapping and UX design – after conducting an intuitive and working customer roadmap, developers could follow through and build a pristine website that truly scales and helps people finalize their purchases.

Vipe Studio Is Your Go-To Partner When It Comes to Custom Web Development

Our Enterprise WordPress Agency for Development specializes in custom web development and all things WordPress.

Be it a large-scale enterprise or small-to-medium-sized brand, our team can help you come up with an outstanding custom platform that truly manages to live up to the clients’ expectations. When your business grows, so should its platform – don’t hesitate to give us a call and engage in a professional consultation. We’d be thrilled to cover each step of the process with you and grant you the opportunity to enter the limitless world of custom-built websites.