Why Smart Enterprises Invest in WordPress

by Vipe Team in WordPress Development; Published on 07.09.2022

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WordPress is increasing its popularity with each passing day, and for a good reason. The powerhouse of the CMS market has proved many a time that it simply has no competition, especially when it comes to innovation and scalability.

Innovation and scalability. Our WordPress agency for enterprise knows that these are two things that large-scale organisations hold at the top of their priority lists. Why? Because without them, there is no growth, and enterprise companies are all about growth and retention of their existing customer base.

This is where WordPress enters the picture. A massive part of some of the most successful websites on the Internet is built on WordPress. Of course, this impressive fact hasn’t gone unnoticed by enterprise businesses in all kinds of industries that are increasingly hopping on the WordPress train, setting a course to a whole new world of possibilities.

Our enterprise WordPress agency is incredibly happy that more and more large-scale organisations are choosing to power their high-traffic websites through open-source platforms like WP. In fact, businesses all across the world, particularly those specialising in digital technology, are heavily investing in WordPress to help advance their operations.

Here’s an example – back in 2020, Google introduced its Web Stories for WordPress plugin leaving no room for doubt that the CMS is worth all the hype that it’s been getting lately. Of course, once other Internet technology companies saw that Google is investing in WordPress, they quickly followed suit.

However, just pouring money into a product doesn’t guarantee instant success. Our WordPress agency for enterprise knows better than anyone else that companies that wish to grow through the power of WP first need a thorough grasp of the platform’s unique ecosystem.

The truth is that if you want to leverage the true potential of WordPress you have to be prepared to put in the time, and you need to make a smart investment. We know that enterprise companies are wary of what they pour their money into. This is why we’ll use this article to discuss just why you should invest in WordPress. Let’s go!

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So what factors have prompted many enterprise tech companies to take the leap and invest in WordPress? Let’s find out together in the next few points!

? Important clarification: Most often, there are two distinct scenarios when businesses invest in WordPress – they are either a B2C that wishes to sell its products and services through a WordPress-powered website, or they are a B2B that wants to offer other businesses solutions that seamlessly integrate with WordPress (since a large part of the Internet is already running on the CMS).

1. Your Clients Likely Already Use WordPress

Our enterprise WordPress agency believes it’s important to understand that WP’s success didn’t happen overnight. The WordPress story spans more than 19 years. 19 years full of trials and errors, meticulous writing of code, and millions of websites built. Our favourite CMS climbed to the top thanks to the dedicated work of the whole WordPress community.

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Over these 19 years, WordPress has proved to the whole world that it is much more than a blogging platform (while still remaining the best blogging platform for those who wish to use it solely for that purpose).

We’ve said it before, and we’ll say it again – WordPress can practically be scaled to infinity. No matter how complex your vision is, chances are it can be turned into reality with the help of WordPress. The CMS has the capabilities to handle any project, from single-page informational sites to eCommerce sites with hundreds of products and media sites with multiple subdomains.

Our WordPress agency for enterprise loves this flexibility of the platform because it allows users to connect their WordPress site with existing systems. Remember that your own customers have probably already invested in systems of various kinds. Naturally, they wouldn’t want them to go to waste. After all, each business holds its established processes and workflows dear.

Take automation apps, for example. These trendy applications are the ideal illustration of a web technology that seamlessly integrates with WordPress. If you’re a B2B, your clients will likely be seeking an automated solution that works with their setup without interfering with current processes.

And if they’re already using WordPress as a CMS, you can easily offer to integrate your automation software inside their site. No disturbance in their established workflows whatsoever. It’s that convenient.

With that being said, our enterprise WordPress agency strongly believes that investing in WordPress basically means putting money where your customers are. It’s a total win-win strategy that large-scale companies can use to further their growth.

2. WordPress Enables You to Focus On Your Product or Service

As an enterprise business owner, you certainly have a lot on your plate. Running a large-scale organisation requires your undivided attention toward improving the products or services you provide.

Now imagine having to suddenly become an expert in web development as well in order to maximise your website performance. Sounds like a lot, right?

Thankfully, when you choose WordPress to power your site, you leave yourself more room to focus on what your audience wants. Our WordPress agency for enterprise has seen many big companies achieve their ROI faster when switching to WP.

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Our favourite CMS makes this possible by giving you access to a wide range of services and ideas that let you concentrate on what really matters. Thanks to its open-source nature, WordPress connects your business to a strong community of developers and users.

The best part is that the whole WordPress community is entirely focused on the same thing as you – building a better product. This is why developers and users from all around the globe submit pull requests to various code management systems (often GitHub).

Simply following these pull requests can assist you in finding flaws in the code, and it can introduce you to upcoming features. Our enterprise WordPress agency reminds you that you don’t get this community aspect when working with proprietary software.

By choosing professional WordPress development you can achieve faster implementation and an overall better product.

3. Customers Are Increasingly Interested in WordPress Integrations

Like we said in our first point, if you’re a B2B, there’s a great chance your existing customers are already using WordPress. And if this is the case, we can assure you that these clients will have one main question on their minds when looking for a new platform or piece of software – “Is this going to work with WordPress?”.

As it was made clear in our previous points, site owners invest in their CMS, and want the other tools they purchase to be fully compatible with it. However, our WordPress agency for enterprise wants to point out that it isn’t enough for a thing to simply work with another thing – the quality of the integration plays a pivotal role.

So the question becomes not so much “Is this going to work with WordPress?”, but rather “How well does it integrate with WordPress?”. Remember that your customers care about effectiveness, they’re not looking for half-baked solutions.

Yes, shiny new features are great, but it’s important to provide your clients with things that properly integrate with their existing systems. Otherwise, they’ll be investing in something that costs them money and pressure in the long run, which, in turn, can tarnish your reputation.

So how can you ensure that you’re offering quality integration with WordPress? Our enterprise WordPress agency suggests you consider the following:

Code quality (MEGA important!).
UI and admin integration.
No conflicts with other plugins.
Functionality that’s easy to adopt.

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Aim for offering a clean and simple integration that can reduce the learning curve. This will give your clients a piece of mind as they’ll know their teams can quickly adopt the new functionality.

4. WordPress Cares About the Open Web

Open source has revolutionised the way the Internet functions, and we have all benefited greatly from that. The open-source nature of WordPress has helped some of the most well-versed programmers in the world develop their skills.

Not to mention that the existence of many profitable companies would not have been possible were it not for the open web and WordPress in particular (this includes our own WordPress agency for enterprise).

We have built relationships, supported causes, and found infinite creativity, all thanks to the open web and the WordPress community.

Choosing an open-source software such as WordPress opens up your business to a world full of innovation and possibilities. Open source basically equals freedom and creativity – two things that are imperative for growth. WordPress is an integral part of a multi-billion dollar economy that spans continents, cultures, languages, and industries.

We realise that being concerned with the open web wouldn’t magically increase your business’ revenue. However, we strongly believe that open source (and by extension the largest open-source CMS, WordPress) will play a significant role in the future of large tech companies.

In this context, our enterprise WordPress agency suggests you view investing in WP as a foundational investment in the IT industry itself. The WordPress community is all about giving back, which makes it an engine that fuels change and innovation. Who wouldn’t want to be a part of this, right?

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And so, we firmly believe that investing in WordPress and open source is one of the best things an enterprise business can do. This is especially true for tech companies who wish not only to grow their own business but also to contribute to the future of the Internet as a whole.

However, our WordPress agency for enterprise reminds you once more that success doesn’t happen overnight. WordPress is a vast ecosystem that has many subtleties. Any business that wants to leverage the power of this ecosystem should be ready to invest enough time and resources to fully grasp the potential of the platform.

The effort is totally worth it, though, as the ultimate outcome will be increased performance of your own business, as well as better Internet for everyone else. We can’t think of a better deal than that.