Useful Tips for Increasing CTR in WordPress

by Supriyadi in WordPress Marketing; Published on 26.08.2021

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There are some important parameters that you may want to take a look at when you want to manage your WordPress. One of the most important things that you need to check is the CTR or click-through rate. Before you go deeper about this parameter, our team from our WordPress Development Agency will give some important information about how you can boost the CTR value of your website. The better your score is, the better you can attract a lot of customers to come and visit your website. We are going to share some easy and effective tips on how you can manage your CTR and increase it efficiently. You can contact our WordPress Agency for Development for asking about how we can help you increase this number from your website.

What is CTR? Why Does It matter?

Before you dive into some strategies we use for increasing the CTR of your website, our experts from our WordPress Development Agency will talk about CTR and why it matters. CTR or Click-Through-Rate refers to the total percentage of searchers who click on the search result on the search result page.

If your website can rank high on the search engine, you may want to learn how you can increase the CTR. Based on research at our WordPress agency for development, а good CTR score will increase your ranking on the search engine. It will also be good for your business because you will have chances for generating more leads and having a bigger customer base.

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Tips for Increasing CTR for Your Website

1. Evaluate Your Current CTR

This is the first step that we usually do in our WordPress Development Agency. You can easily visit the Google Seach Console or you can also use a web analytics tool, such as Monster Insights. You can check any pages that rank high on the search engine, but they have low CTRs. It may be caused by a poorly written meta description, too-long titles, etc. You can consult with our WordPress agency for development after you check and evaluate your current CTR.

2. Optimize the Title Tags and Headlines

Another important thing that you need to consider is the title tag. This is the headline that will be used by the search engines as the main headline of your post. It is recommended to edit your headlines and title tags to boost the CTR value of your website. Watch the length of your title because you cannot use a too-long title. Keep the title under 65 characters. Our experts at our WordPress Development Agency can also recommend some power words that can be added to the title tag. These words are proven to be very effective to build a strong emotional connection with your readers.

3. Check your Meta Description

When we work on our clients’ websites at our WordPress Development Agency, we also recommend they check on their meta description. There are several things that you can do on your meta description. It is recommended for you to use your keywords and also secondary keywords on this place. Knowing the main reason why your target audience is looking for your website will help you find out the right meta description for them. Don’t forget to use a call to action on the meta description, so you can let your visitors know what they need to do on your website.

4. Always use descriptive URLs

This is another tip that we can give to you as our clients at our WordPress Development Agency. WordPress has an option for you to create customized URLs. They are called permalinks. By changing the structure of the URLs, you will be able to attract a lot of customers to come to your website. You can boost your CTR value for your website when you know how to do so.

5. Setup Structured Data for Rich Snippets

Structured data or schema markup is a type of format that can be used to organize data on the web page. It will help you communicate your message to your customers easily. Structured data is commonly used by search engines to create rich snippets. It will give the users more accurate information about your post. Contact our WordPress Development Agency and learn more about our WordPress managed service today.