Top Tools to Distribute the Content of Your WordPress Website

by Vipe Team in WordPress Marketing; Published on 25.11.2021

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Nowadays, creating valuable content is the number one priority of almost any digital marketing strategy. It is what drives users to companies’ sites. However, as the Internet continues to grow, so does the number of websites and the amount of published content. That determines the need for marketers and writers to focus not only on creating engaging content but also on distributing it properly.

No matter how great your blog posts, podcast episodes, videos, etc. are, if no one can find them, they are pointless. That’s why Our WordPress development agency believes that having a content distribution strategy is crucial.

If done right, it can have a positive impact on any website’s traffic and conversions. It’s not surprising that marketing teams, writers, and website owners focus on their distribution strategy as much as they do on their content creation strategy.

Keep in mind that developing and maintaining one is a demanding and challenging process. For achieving optimal results, it is best to combine analytical thinking and research with technical tools. By creating a unique content distribution strategy, you can expand your business’ possibilities and attract your target audience.

For this reason, in this blog post, our WordPress development agency will take you through some of the best content distribution tools on the market that will help with popularizing your WordPress content and expanding your reach.

Why is Content Distribution Important?

Knowing how to distribute your content properly is a must if you want to attract organic traffic and boost sales and conversions.

That’s the process of promoting and sharing one’s content to their target audience through various marketing channels. Our WordPress development agency believes that this is a great way to identify what works for your business and what are areas that need improvement.

There are different types of content distribution channels – owned, paid, and earned. Owned are the ones owned by your company, paid are the ones you pay to promote your content on, and earned are the ones owned by third parties.

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Our WordPress development agency advises you to choose where you’ll be distributing your content, depending on your business, your goals, and the type of content you want to create,

Tools to Distribute the Content on Your WordPress Website

Our WordPress development agency will take you through some of the best tools on the market. They will make your work as a content marketer and website owner much easier and manageable.

Using WordPress is the best decision when you want to create and publish content for your brand. Besides its ease of use and flexibility, the platform offers to add additional functionalities by installing plugins. We’ll take a look at some of them as well. Let’s begin!

Taboola

Taboola is a content discovery platform that can help any business drive traffic by recommending their content on third-party websites. After a user clicks on the link you have submitted, they’ll be redirected to your website, to a third-party website, or a social media platform. The tool’s engine can pair your piece of content with one of the numerous premium publisher sites.

Our WordPress development agency believes that this can help in positioning your brand as a credible source. By using this tool, you can easily achieve your marketing goals. Taboola also provides information about performance and campaign optimization. It’s a great way to reach a broad audience when they are already interested in some type of content.

Gravity

The growing amount of content available on the Internet means that it’s getting harder and harder to capture visitors’ attention. One of the best ways to attract your target audience is to personalize what you create. That’s why Gravity, a content distribution platform, is so useful. Its goal is to make the Internet as personalized as it can for readers.

It organizes the content by interests. It also analyzes yours to make sure that those who will see it will be engaged. Our WordPress development agency believes that personalized recommendations can play a huge role in whether the user will open the page or not. Apart from linking content to third-party sites, Gravity also offers a browser extension to readers, so they get your content recommended as they browse the web.

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Buffer

If you have been in the marketing field for some time, you most probably have heard of Buffer. It’s a tool that helps marketers and agencies in the process of managing their social media accounts. It offers great functionalities. One of them is the posts scheduling option through which you can automatically publish at the proper time to reach your target audience.

Our WordPress development agency knows that scheduling and sharing content online can be too much of a pressure. Buffer can take some of it off your shoulders. Sharing content on channels such as Facebook, Twitter, Linkedin, etc. will no longer be the never-ending task on your to-do list. Nonetheless, Buffer can also make your old content shine bright again. You can also track your performance through the tool’s analytics. The data will let you know what’s working and what’s not.

List.ly

List.ly is a list-building tool that allows writers, marketers, and companies to distribute content through a collaborative experience. Users get the freedom to build a list about whatever they desire – be it blog tips and tricks, favorite accounts on Instagram, or something else. They can add links to resources and articles so readers can easily access more information.

After the list has been completed, it can be published, shared, and even embedded. The result is a broader audience reach. Our WordPress development agency knows that any type of content needs to be updated and improved regularly so it doesn’t lose its value. That’s one of the best things about Listly – lists are constantly being updated. What is more, users on Listly can add content to each other’s lists.

Revive Old Posts

As our WordPress development agency previously mentioned, WordPress offers plugins for anything you may think of. Content marketers have found that some of them can be a great solution when handling their work. Great content cannot be created every day so curation is a big part of any writer’s job.

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Your old blog posts can be valuable weeks, months, and even years after their publishing if updated and distributed properly. That’s where Revive Old Posts comes – a plugin that can share your old content on social media automatically and help you drive new traffic from your old publications. You’ll have control over what you publish but the process will be automated.

Outbrain

Outbrain is another content discovery platform. It is built on a pay-per-click model to help businesses reach an engaged audience with their content. Users need to submit links to their content that will later appear as recommendations (our WordPress development agency already pointed out the importance of personalized recommendations) on popular and premium content publisher sites. It uses complex algorithms to uncover the best content on the web.

Develop a Content Distribution Strategy for Your WordPress Website!

Developing and maintaining a content distribution strategy is a must for almost any company that wants to reach its target audience. You can create the most unique, fresh, and juicy content in the world, but it will be worthless if no one can find it.

Therefore, companies whose content is number one on the market put equal efforts into creating and distributing. By using content distribution tools, you’ll be able to simplify the process and spend more time on the creative side. Our WordPress development agency hopes that the tools we mentioned today will help you in distributing your content.

If you’re still on the hunt for a professional agency to help you in building a one-of-a-kind website to publish your content on, then you’re on the right page. Our WordPress development agency, Vipe Studio, has been building and maintaining top-notch websites for our clients for years now. Thus, if you want a phenomenal site that will take your business to the next level, do not hesitate to contact us!