Opting for Digital Publishing Business? Here’s Why WordPress Is Your Go-To Strategy

by Vipe Team in WordPress Development; Published on 12.01.2023 Last updated on 26.05.2023

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Let’s draw an idealistic picture in our minds, shall we? Here you are, lounging in the coziness of your home, with your head filled with topics, points of view and opinions that need exploration. Years ago you’d probably hit the road in search of the nearest newsstand where you can purchase a spectacular magazine or newspaper. What do we do today instead? We go online, of course! That’s why the digital publishing matter deserves its renowned place and attention.

Our Enterprise WordPress Agency for Development has always been a fan of quality writing – be it journalism, blog pieces, reviews or lengthy tech articles, we’re there for the long run.

On the one hand, we deeply appreciate and acknowledge the power of the written words – how people manage to put their thoughts, experiences and expertise out there definitely deserves a shoutout. On the other hand, we too often find ourselves submerged in an interesting topic, trying to add yet another piece of knowledge to our learning assets. We are both admirers and learners; both creators and readers, among all other web and WordPress development skills we obtain.

What’s even greater is that we feel incredibly lucky to be able to conduct dazzling digital publishing platforms using the power of WordPress! Because yes – nowadays people consume content mostly online with the Internet providing virtually everything we’d ever imagine reading or interacting with.

As readers’ habits changed over the years, so did the businesses’ demands. Nowadays huge digital publishing houses choose precisely WordPress as their go-to strategy once they decided it’s about time to hit people’s browsers.

In today’s article, our Enterprise WordPress Agency for Development is quick to share with you all the prospects and benefits WordPress covers when it comes to establishing digital publishing platforms. Who knows, perhaps the next biggest media entrepreneurs are desperately seeking the best solution for their future publishing platform. Fret not, as you’ve just arrived at the right spot!

Quality Content Will Always Be Here to Stay – It’s Just Our Reading Habits That Have Changed

For sure many things change or evolve in today’s climate – as technology constantly progresses, so do people’s aspirations and approaches toward buying, learning, entertainment, etc.

Although we’ve drastically changed the way we get information, one thing, in particular, hasn’t changed at all – everyone’s love for quality content.

In today’s online world, this tendency has even increased – while in the past people had to make an effort in order to get their hands on desired information or piece of content (going to the library, counting on newspapers and press to educate them on what happens in the world, to name a few), today all it takes is to conduct a browsing session.

As the Internet completely established a place for itself in our daily lives, much of the information we get is right there and there. We are talking news websites, pop culture magazines, cuisine editions, theatrical/cinema reviews, music explorations, etc. – we can virtually get our hands on every piece of information.

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Our Enterprise WordPress Agency for Development is beyond enthusiastic about this trend – pioneer thinking, development and growth are life aspects we as well integrated into our company on a daily basis.

digital publishing

But in order for people to be able to access quality content online, publishing had to take its course toward entirely another direction of existence and development. Thus, digital publishing happened – websites and platforms that are dedicated to the idea of providing exclusivity, quality and diversity in terms of the content they are putting out there.

A Good Digital Publishing Platform Has Numerous Requirements to Fulfill Its Readers’ Needs

Just like with all other types of websites, digital publishing platforms have a plethora of requirements in terms of functionality, scalability and interaction. After all, they all need to withstand huge amounts of traffic – the more popular a digital publishing platform is, the more people would trust its sources and land on its pages.

Indeed, there are plenty of aspects those websites should be winning at – for now, let’s just investigate the tip of the iceberg:

A digital publishing platform has to perform excellently when it comes to traffic – whenever breaking news hit its pages, the website should be able to remain stable and fully functional despite the visitors count increasing;
They need to be interactive since this drastically increases the customer experience – in the online world, that’s everything really;
Personalization plays a huge role in digital publishing – we’ve already covered the topic of content personalization through machine learning. In a nutshell, this feature enables the software to carefully examine the reader’s behavior and then recommend the most suitable and relevant pieces of additional content for an even greater experience;
Digital publishing platforms need to excel in the structure department – categories, topics, themes, tags, you name it – the more the content is structured and easy to access, the more the visitors would find the platform reliable and useful;
Subscription-based publishers need to ensure smooth and bug-free payment and delivery options to their readers;
The website need to be conducted in a way that is SEO-friendly – when it comes to content, having impeccable search engine optimization is crucial for any platform’s success in terms of reach, visibility and credibility;
Last but not least, digital publishing platforms need to focus both on design and mobile friendliness – readers should enjoy spending time on the platform, finding it easy to read, comment, share and interact with the content. Another must is for the platform to be mobile-friendly – millions of people daily access content through their mobiles while being stuck in traffic or during lunch hour.

How to Build a News Website With WordPress

As our Enterprise WordPress Agency for Development have stated some of the most important requirements, we’re sure you are all well aware of the fact that digital publishers need a reliable platform that can effortlessly withstand all of them, if not more.

The good news is that WordPress is able to do just that! Let’s see why.

Why Should WordPress Be the Number One Place Digital Publishing Enterprises Go To?

Numerous times we’ve mentioned how scalable WordPress is and how many projects it can fit under its sleeve. Just browsing through our Services and Solutions pages will give you a good starting point – WordPress can effortlessly be used for enterprise websites, SME platforms, online education, custom WooCommerce development, etc. So to say that WordPress is simply a blogging platform is a complete nonsense!

But it all started from there.

Originally the world’s most popular CMS started out as a blogging platform but due to its open-source nature and constant collaborative efforts, it soon transformed into a powerhouse able to go with any type of website creation and maintenance.

However, its deep blogging routes have successfully turned WordPress into the number one solution for digital publishers out there. Do you need further proof? Just check how many digital publishing giants trust WordPress for the daily production and distribution of quality content!

The CMS got you covered for all things digital publishing – we kid you not. Here’s a list of all the benefits digital publishing houses get when they land their decision on WordPress.

Impeccable Dashboard and Editorial Experience in Digital Publishing

WordPress’s interface is incredibly intuitive and easy to use, making it no hassle at all for publishers to create, edit and distribute their content. Aside from Gutenberg’s (WordPress’s-based editor) numerous advantages, the CMS offers plenty of plugins and back-end extensions that can easily boost every editorial effort resulting in a smooth and exciting experience.

It Supports Multiple Authors and Editors

Our Enterprise WordPress Agency for Development is aware of the fact that the most successful publishing teams consist of multiple authors and editors, even in the traditional press. Luckily, WordPress easily allows digital publishers to include their teams in their entirety in the creation and editing process. Individuals can easily access the dashboard and conduct all the necessary changes and actions.

WordPress Offers Plenty of Integrations and Automation Services

Instead of dealing with numerous tedious activities and tasks, authors and editors can focus entirely on creating quality content while leaving the CMS to do everything else for them. With the plethora of plugins at everyone’s disposal, WordPress is an incredible source of scalable and functional solutions in terms of integration and interaction. Be it editorial calendars, subscriptions, email campaigns, you name it – you’re definitely going to find a plugin for the task.

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It’s Incredibly SEO-friendly

In the world of the web, SEO is everything really. A huge part of the quality content distribution has to do with conducting it in a way that is compatible with search engine optimization standards. Luckily, WordPress offers multiple integrations and plugins in the SEO department, making it easy for authors and editors to optimize keyword research, keyword density, readability, images, and everything that makes an article favorable to search engines.

High Security at a Glance in Digital Publishing

Every website needs to rely on impeccable security, by all means. But when it comes to subscription-based content that deals with people’s personal data and payment information, that’s especially crucial. WordPress scores again in this department as it offers high-security standards that can answer all-level enterprises’ needs and expectations. If you decide to trust a plugin for the job, keep in mind that it’s very important to pick one that goes frequent updates and maintenance.

The CMS Offers Ad Network Integrations

In the digital world, plenty of enterprises and digital publishing platforms make their revenue with the help of ads. WordPress allows third-party ad incorporations so that any business can make a profit from offering quality content to its readers.

The Content Migration Has Never Been Easier

Our experience has shown us that frequently digital publishing houses choose to migrate their content from one platform to another. In many instances, clients have reached out to our Enterprise WordPress Agency for Development asking us to migrate their content from another platform to WordPress. In the hands of professionals, it can be done in no time.

Responsive Design? Yes, Please

As many people worldwide prefer using their mobile devices for the majority of their time spent online, it’s important for digital publishers to offer a responsive design that’s easily adaptable to any screen. WordPress does just that, ensuring a smooth and bug-free experience regardless of the content being viewed on a desktop, tablet, or mobile.

Begin Your Digital Publishing Journey with WordPress Today

We hope you’ve understood well why WordPress is a proven and trusted solution when it comes to digital publishing endeavors.

The CMS’s scalability, security, stability and customization features allow all digital publishers to create and distribute quality content to their readers in a manner that best serves their high standards in the industry.

Our Enterprise WordPress Agency for Development, on the other hand, is curious and impatient to hear about your idea when it comes to digital publishing. Don’t hesitate to book a call and tell us everything about your content ideas – with the power of WordPress, we’re certain we’d be able to help you out!