Long-Tail Keywords to Boost Your WordPress Website Traffic

by Vipe Team in WordPress SEO; Published on 02.07.2021

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When people want to find something in the search engines, they type words or phrases related to their search. These words and phrases are called keywords. They are crucial for your SEO strategy and for ranking your website higher in the engines. Consequently, keywords are one of the main reasons people click on your website in the first place.

Because of all that, you should never underestimate the use of keywords in your content. However, many people do not know that there are many types of keywords (short-tail, long-tail, product defining, customer defining, etc). In this article, our WordPress agency for development will talk about long-tail keywords and why they are so important for your WordPress website.

What are long-tail keywords?

Before we start talking about long-tail keywords, we have something else to discuss. If you are already familiarized with keywords and SEO, you will most likely use short-tail ones in your content. They usually consist of up to three words and are not specific at all.

Let’s say you have a WordPress website about baking recipes, and you want more people to visit it. A short-tail keyword you could include in your content in this situation could be “chocolate cupcakes”. But because these words are so broad, the search engines show many other popular websites.

On the contrary, long-tail keywords are much more precise. They usually consist of up to six words, however, they can also be short. The main idea is that long-tail keywords are less popular and are not searched as often.

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With their help, you would be able to target a specific audience. In the case of the baking website, a long-tail keyword may sound something like “how to make easy chocolate cupcakes”. Now that you can see the difference, let’s dive in a little deeper.

Why are long-tail keywords essential?

As our WordPress agency for development has already said, short-tail keywords are often recommended by SEO specialists. Nonetheless, this may not be the best tactic because of their high search volume. The competition for ranking with short-tail keywords is much bigger. Established and trusted websites will probably position higher.

Long-tail keywords allow you to attract a specific audience that is interested in a specific niche. These people usually have a good knowledge of what they are searching for. Hence, your content can give them even more in-depth information. What is more, if you provide your readers with high-quality information, they will be more likely to continue visiting.

Our WordPress development company has done a ton of research and can assure you that long-tail keywords are SEO-friendly and can boost more traffic to your website. Because they are so precise, the search engines will recommend your content to the right people. The best part is that you will not have to compete with so many other popular websites.

How to find long-tail keywords?

Now that you know how crucial could long-tail keywords be for your content, you need to start searching for them. Our WordPress agency for development can show you two simple ways to find the best ones for your website. The first one is probably quite obvious, but you will be surprised how many people underestimate it. What you need to do is to use the Google search engine itself. Type something in the search field and Google will give you suggestions based on real queries which you can use. At the bottom of the page, you will see other suggestions you can take advantage of.

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The second thing our WordPress agency for development can advise you to do is to use a keyword research tool. There are many out there which will supply you with many options. One of the tools you can use is Ahref’s keyword tool – Keywords Explorer. With this tool, you can choose your keywords based on different search engines. Another great tool is Google Trends. What you need to do is write the keyword you want to use in the search bar. The tool will tell you if it is popular in your desired country or the whole world.

How to integrate long-tail keywords?

Our WordPress development agency will now take you through what it takes to integrate long-tail keywords in your content marketing and SEO strategy to boost your WordPress website to the next level. However, if you have experience in writing content, then you already know the process.

You can write a post based on a certain keyword instead of writing something and then adding the keyword. Try to incorporate it as much as possible but make sure it sounds natural. Otherwise, it will be way too obvious for your readers.

Include it at least once per every 100-200 words. Our WordPress development company reminds you that you should not forget to include it in the title, meta description, URL, and images as well! Produce high-quality content so you can keep your visitors on your website.

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Are long-tail keywords enough to boost traffic?

Although content is important, there is something even more crucial to succeed online. That is having a well-built website that works fast and looks good. Our WordPress agency for development can help you with that. Here at Vipe Studio, our team of professional WordPress developers has many years of experience in building websites of top-notch quality. That is why, if you decide to trust us, you and your audience will be both very pleased with the result.

Once you have a great website, crafting good content will be your main task. However, that is not easy but if you invest enough time practicing your writing skills, you can become one of the best writers in your niche. And if you are already a pro writer, our WordPress agency for development encourages you to continue doing your job – write good posts and include the proper keywords in them. With enough work, the results will follow.