Is Your WordPress Website Scalable Enough to Handle High Volumes of Traffic?

by Vipe Team in WordPress Development; Published on 30.01.2022

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To grow a successful business in the digital environment you’ll need not only great products and services but also a well-optimized website. The website is the core of your company. It shows your vision, values, and goals.

Therefore, it is necessary to take measures that ensure your site’s performance is at an all-time high. This may not always be easy considering the ever-changing nature of the online world. However, there are no excuses for any website owner.

Ensuring a high level of scalability is critical for any type of organization that deals with huge quantities of traffic daily.

In today’s article, our WordPress development agency will discuss why scalability is so important for your website and will take you through the necessary steps to ensure your site is scalable enough.

What is a Scalable WordPress Website?

Websites that want to achieve success must be able to seamlessly handle high amounts of traffic, or in other words – they must be scalable. When there is an increase in users and load, the end users’ experience shouldn’t be disrupted.

WordPress’ scalability is one of the qualities that make it the most popular content management system on the Internet. Millions of users around the web have trusted the platform, including big companies like The Walt Disney Company.

The most popular CMS offers a robust ecosystem, advanced security, and overall great infrastructure. Therefore, our WordPress development agency ensures you that you can build a website that meets the requirements of high traffic on WordPress.

Why Is It Important to Have a Scalable WordPress Website?

When you run a business, many components play a role in its overall success, and a website is one of the most important ones.

It’s not only your visit card but also the place where visitors stubble across your business for the first time. When you have a well-optimized website, you give your visitors a good first impression.

However, if your website is slow to load, they may assume you haven’t put enough effort into establishing a positive online presence – and they may be right. Our WordPress development agency believes it is up to every website owner to take care of their website and deliver a high-class experience.

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In the digital world, you never know where your next spike of traffic will come, nor when. It may be a blog post, it may be the launch of a new product. Whatever it is, the traffic must be handled with ease.

A slow website could cost you your visitors, potential clients, and reputation. Things can get even uglier if your website not only loads slow but it also suddenly gets down. Our WordPress development agency warns you how much of a negative effect this could have on your business.

Therefore, you must ensure your website is scalable enough. It must handle high traffic like nothing else while delivering a robust user experience. Visitors must be able to browse through your pages without any interruptions.

Luckily, if you have chosen WordPress to build your website you’re already a few steps ahead of the game. The platform, as our WordPress development agency mentioned, can produce fast results for any search query. Therefore, if you want your business to grow, you must ensure your website’s scalability.

How to Make Your WordPress Website Scalable?

We’d like to remind you that there isn’t a single platform that will automatically make your website quick and optimized. You’ll have to put in the effort to improve your website and provide the finest possible service to your consumers.

Our WordPress development company will now walk you through a few steps to ensure that your website can manage large volumes of traffic at any time and on any day. If you achieve these criteria, your website is ready for the future.

Consider Vertical or Horizontal Scaling

What hosting provider you choose will affect your website in the long run. Shared hosting is great in the beginning. Anyhow, as your website expands you’ll need to transfer to VPS or a dedicated one.

We can divide hosting providers into two main categories. The first is vertical scaling hosting, which allows clients to upgrade as their needs evolve. It will ensure that you can migrate to a different sort of hosting, for example, from VPS to a shared one.

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Our WordPress development company believes that at some point vertical scaling may stop being enough. That’s especially true if your day’s traffic is heavy and there’s a chance for things to get out of control.

That’s where horizontal scaling comes in. It devices your website into different layers which will make it easier to scale resources for the areas of the back-end that require them.

Add a CDN

If you want your website to load quickly, you’ll need a content delivery network. It will copy your website’s files and spread them across a global network of servers. This will reduce the resources required by your hosting to serve your site’s needs.

What is more, a CDN can benefit your website in terms of security, resilience, and speed. It will reduce the distance between your servers and the browser of your visitors. That will enhance the overall user experience. Thus, our WordPress development company would encourage you to add a CDN to your server.

Use Caching and Security Plugins

One of the best things about WordPress is the variety of plugins it offers. They help you improve your website’s functionality and deliver a better experience to end-users. Therefore, our WordPress development company believes any website owner can benefit a ton from using them.

There are specific plugins that can help in optimizing your website and making it scalable for high volumes of traffic. That is especially true for caching and optimization plugins. They can lower the number of files transferred between your server and your visitors’ browsers.

This will ensure your website loads well even when there is high traffic. Our WordPress development company would encourage you to try a plugin like Hummingbird or WP Rocket to achieve this.

Nonetheless, security plugins like Sucuri Security and Security Ninja are another great addition to your website. They will help you protect your website from any threats like malware, spam, DDoS, and more. We would also encourage you to stay updated to the latest WordPress version to enhance security.

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Optimize the Database

Every WordPress website’s content is stored in a database. It is crucial to keep it well configured and optimized so you decrease the possibility of your database being the weak link in your scalability chain.

Our WordPress development company would recommend you to use a database like MySQL to ensure that everything runs smoothly and that you have proper sizing and configuration.

Pay Attention to WordPress Software

The best thing you can do for your WordPress website is to always take a closer look at the software. As our WordPress development company briefly mentioned, you need to ensure everything on the core, plugins, and themes works well.

We would advise you to keep the core updated to the latest version, as well as your plugins and your themes. It’s also a good idea to get rid of anything that is no longer maintained or that you don’t use. Regularly audit your website and content to ensure that your site loads quickly.

Scale Your WordPress Website to Achieve Success!

Scalability is an important metric for any website that wants to grow and serve its purpose. The great thing about scalability is that it doesn’t have a limit, and it can always be extended. Therefore, our WordPress development company encourages you to always work on it and strive to make your website better.

A good website will ensure the overall success of your business and will assist you in building a stronger relationship with your visitors and potential clients. That’s why we advise you to follow the practices we discussed today.

We’d also like to remind you that hiring professional WordPress developers is the greatest method to ensure your website is quick, well-optimized, and scalable. The ones at our WordPress development company have years of experience in developing and maintaining websites.

Through their passion for WordPress, they manage to help our clients make their business dreams come true. If you also want to reach new heights, do not hesitate to contact Vipe Studio. We are looking forward to hearing from you!